Time to refresh your resume? Our Career Center can help you take your everyday list of jobs and duties and turn it into a marketing tool that catches the employer’s attention. Robin Deshwan, writing for USNews Magazine in her Jan. 2, 2014 article, reinforces the tips we give our students and alumni: Resume writing tips for the new yearFiled under Blogroll | Comment (0)
Add three to five people to your connections over the holidays. Take advantage of the holiday family and social gatherings to learn what others are doing and tell them about your career interests. Kim Isaacs, Monster Resume Expert, gives some great tips in her article Networking Tips for the Holidays.Networking Tips for HolidaysFiled under Blogroll, General Career Advice, Job Search, Resumes and Other Documents | Comment (0)
Employers read cover letters. Many pay more attention to the content and flavor of the letter than they do the resume, since so many resumes look similar. Do include a cover letter. When writing your cover letter, be sure to review Martin Yates’ simple check list, all the while keeping it to one page.Simple Checklist For Writing Effective Cover LettersFiled under Blogroll, Job Search, Resumes and Other Documents | Comment (0)
May 2013 NBC News Business article by Allison Linn, http://www.nbcnews.com/business/hey-class-2013-heres-how-not-get-job-6C9737254Filed under Blogroll, Interviews | Comment (0)
Career Advice for Young Professionals from Successful Go-Getters article by The Brazen Team found in Brazen Life
Career Advice for Young Professionals from Successful Go-Getters
Have to write a cover letter. Use them as an enhancement to your resume! See this quick video by Brian Smith for About.com
A good cover letter may be as important as a well-crafted resume when applying for a job. This About.com video will show you what information to include in your cover letter.
Don’t Reiterate Your Resume
A cover letter is a requirement for most jobs, so it’s crucial to have one that is well written. Firstly, when you write your cover letter, don’t reiterate your resume. Your cover letter should tell us about who you are. At the top of your cover letter should be a section including all of your contact info. Following the contact info insert the salutation of the person you’re trying to reach.
Cover Letter Body
The body of the cover letter is broken down into three paragraphs. The first should be an intro paragraph saying why you’re applying to the job. The second paragraph lets the employer know what you have to offer them. The third and final paragraph is your conclusion. After the closing paragraph, you will finish the letter with your signature.
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In Columbia Business School’s Columbia Ideas at Work, November 30, 2012 issue, Ken Wilcox explores the double edged sword of online social networks and give us something to think about.
Facebook Friend or Enemy?
“But there hasn’t been a lot of research on how using a social network affects consumer behavior, particularly its effects on how people feel about themselves and the decisions they make offline,” said Professor Keith Wilcox.
Wilcox and Andrew Stephen (PhD ’10), of the University of Pittsburgh, conducted a series of experiments to explore how social network use affects consumer behavior. In one experiment, they told users to browse either Facebook or CNN.com for five minutes, then gave them a snack choice of either a cookie or a granola bar. They found that the more Facebook users focused on people they reported to be very close friends — rather than acquaintances or strangers (people they didn’t even know offline) — the more likely they were to choose the cookie more often than those who just browsed CNN. In another instance, users participated in an auction for a new iPad after browsing. Those who had focused more on close friends while browsing Facebook again displayed less self-control, as evidenced by higher bids on the iPad compared to those who browsed CNN. In addition, when users browsed Facebook and were instructed to share information with close friends instead of distant connections, they reported levels of higher self-esteem after browsing.
“People try to put their best faces forward on social networks and browsing for as little as five minutes can enhance users’ self-esteem and make them feel better about themselves,” Wilcox says. “The downside is that it results in an overinflated ego and manifests itself in negative behaviors.”
To further test the connection between social network use, higher self-esteem, and lower self-control, the researchers also conducted an online survey with more than 500 people nationwide. The survey results were consistent with their findings on self-control in the lab experiments — users who focused more on close friends than acquaintances in their networks had higher BMIs, were more likely to engage in binge eating, and had higher credit card debt and lower credit scores. The more time people spent browsing Facebook, the less discipline they displayed in their offline decisions.
However, Wilcox cautions that the potential negatives shouldn’t outweigh the positive benefits of engaging in online social networks. “Social network use can help people feel better about themselves, enhance their social capital, and help them build relationships,” Wilcox says. “The more people are aware of these negative tendencies, the more likely they are to counteract them.”
This research may also be applicable to advertisers, who have struggled with low click-through rates on Facebook ads versus higher click-through rates for ads on other sites like Google. “If people feel higher self-esteem and less disciplined while browsing a social network, advertisers might need to appeal to these users in a different way than they would on Google, for instance,” Wilcox explains. This creates a starting point for future research, he says, on the basis that consumers use social networks to fulfill a variety of social needs. Those needs include self-expression and self-presentation — some of the same needs that underlie decisions to purchase luxury brands and affect how consumers respond to messages promoting image versus quality.
On a broader note, Wilcox stresses the importance of recognizing how behavior rules differ online versus offline; in the real world, people tend to be more modest with close friends than with distant friends. But online, those social norms do not necessarily apply, he says. “If everyone on Facebook is sharing their accomplishments, it just seems natural to do the same thing — particularly with the people you’re closest to. But users should be aware that the high self-esteem they feel from sharing online can have a dark side.”
And that effect may not be limited to Facebook — Wilcox says it could hold true for any social network where people are focused on presenting a positive self-image. “Although LinkedIn is primarily used to develop one’s career, the heart of the network is about presenting a positive image to others,” he says. “And while some Twitter users focus on sharing news and other non-personal information, many also use it as a form of self-promotion.”
Keith Wilcox is an assistant professor of marketing at Columbia Business School.
Read the Research
“Are Close Friends the Enemy? Online Social Networks, Self-Esteem, and Self-Control.” Working paper, Columbia Business School, 2012.
LinkedIn is a great asset when searching for a job, however there is some polite protocol that will make your job search more effective. Learn about LinkedIn Etiquette in this video from About.com.
Courtesy of About.com by Christopher Berrien Linked In Etiquette for a Job SearchFiled under Blogroll, Social Networking | Comment (0)
Looking for quick answers to your career search questions? We’re going to be publishing some quick video clips, courtesy of About.com JobSearch, a great career website for both experienced and new job searchers. While there are thousands of good articles worth taking the time to read (we have many relevant resources on our website: careercenter.cofc.edu under the Student section as well), some of us just like quick blips of information. So look for our quick videos and remember: Holidays are a great time to network.Filed under Blogroll, General Career Advice | Comment (0)
How to Write a Resume Interests Section This quick tip video by Christopher Berrien from About.com will help you decide if you want to include an “Interests” or similar section on your resume or combine it with something else, or not.
Including your interests in a resume is optional and should only be done if your interests align closely with the job. Get some information on how to write a resume interests section in this videoFiled under Blogroll | Tags: Resumes: Interest Section | Comment (0)