The Becket Agency internship program consists of employees working closely with interns to help develop their PR skills. Each day interns are in the office one featured topic will be discussed for 30 minutes to 1 hour. The remaining time will be dedicated to completing projects.
Topics discussed include:
- social media copy writing for businesses
- press release writing
- media pitches
- event planning and execution
- sponsorships
- business writing:
- how to handle bad reviews that stay positive and have a strong chance of winning back the customer
- how to handle good reviews that contain constructive criticism
- marketing plans
- marketing budgets
- research through surveys
- sit in and fully participate at our client meetings, creative meetings, and sponsor meetings (if they have an idea or question/comment/concern then they are encouraged to speak up…all of our clients are fully aware of how we do internships)
If interns want to explore deeper into a specific focus they are interested in they have the opportunity to bring their ideas to reality with one of the Becket Agency’s clients.
Opportunities for this include:
- develop the campaign pitches
- deliver the 2-3 minute pitch to our client
- get feedback and approval from us and client
- then we let them assume the role of project manager (under our supervision)
- We work with the interns to help them bring their idea to reality:
- get them press coverage
- set up sponsorship meetings that they take the lead in
- they oversee designs
- help book any entertainment if needed
- Oversee and lead day of event coordination
To apply, you may send a resume as well as an element showcasing your creative side, such as a picture, drawing, song, or story, to Jonah Jeter at jonah@thebecketagency.