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With Who:  University of Delaware English Language Institute (ELI)

Location:  Newark, Delaware

Type of Employment:  Full-time

Position Description:  The Assistant Director of Recruitment, Marketing, & Communications reports to and operates under the limited supervision of the ELI Director. The position involves strategic planning and requires strong independent judgment and decision-making skills. The Assistant Director has full supervisory responsibility for the ELI-ORMC, which currently has two other full-time positions in addition to the Assistant Director (i.e., International Recruitment Specialists). In addition, the Assistant Director is accountable for an annual budget of $250,000-$500,000. Finally, the Assistant Director must collaborate with numerous personnel and departments on campus, as well as with domestic and international vendors, administrators from international schools, sponsoring organizations and embassies, and the directors, associate directors, and recruiters from other American Intensive English Programs and higher education institutions.

Major Responsibilities:  

  • Directs the work of ELI-ORMC staff, including hiring, training, goal-setting, project management, and performance evaluations.
  • Conducts market research and uses the resulting market intelligence to conceive, develop, and execute the ELI’s Recruitment, Marketing, and Communications strategies and to contribute to the creation of new ELI programs and recruitment initiatives. Uses research and analytics to evaluate the effectiveness of marketing campaigns and activities.
  • Designs, develops, and executes the ELI’s Marketing and Recruitment plans and activities. This includes:
    • Communications and campaign management:
      • Creating and maintaining the ELI’s marketing communications/campaigns calendar and using it to guide the projects and communications of ELI-ORMC staff and to ensure consistent messaging across platform types.
      • Supervising, planning, and executing marketing campaigns.
      • Analyzing campaign metrics to determine their effectiveness.
      • Selecting and approving free and paid advertising and sponsorship options.
      • Selecting, approving, and liaising with vendors to promote the UD-ELI brand online, in print, etc.
      • Initiating and supervising the design, content, production, and domestic and/or international distribution of a wide variety of promotional materials and evaluating their effectiveness (editorial decisions and design, soliciting bids from/selecting vendors, and overseeing the production schedule of the materials).
    • Digital communications management:
      • Supervising the development and execution of digital media campaigns, including via e-mail, social media, and via third party platforms and using metrics and feedback to evaluate their effectiveness.
      • Conceptualizing, designing, and overseeing content management of all ELI websites.
    • Event planning:
      • Selecting venues and recruitment events for the ELI to participate in overseas.
      • Managing the event budget.
      • Arranging for the development, translation, and printing of promotional materials.
      • Logistical planning.
      • Approving catering and audio/visual arrangements.
      • Applying for travel visas (note: these events often involve the Directors and Associate Directors of various units on campus, such as the ELI, undergraduate and graduate Admissions, the Office for International Students and Scholars, the Institute for Global Studies, etc., as well as administrators from overseas educational institutions and delegations from embassies and sponsoring organizations).
    • Travel activities:
      • Representing the ELI in conferences, meetings, and recruitment fairs, most of which are overseas (traveling approximately 4-12 weeks per year) (travels for this position have particular emphasis on the exploration of new target markets (most often in non-Anglophone developing nations).
  • Manages an annual recruitment and marketing budget of $250k-$500k under supervision of the ELI Director and with input from the ELI Business Administrator.
  • Serves as Chair of the ELI Marketing Committee (comprised of ELI Director, Associate Director, and Special Programs Manager), and leads the ELI Travel and Recruitment Team (comprised of multiple staff and faculty members who represent the ELI in overseas events).
  • Ensures that the ELI is represented on university committees, activities, and groups related to International Marketing and Recruitment (g., Global Recruitment and Retention, Social Media Strategy, International Recruitment and Admissions, Sponsored Student Recruitment, etc.), as well as in conferences/workshops with our counterparts at other Intensive English Programs.
  • Initiates, vets, and maintains relationships with overseas recruitment agents and sponsoring organizations; troubleshoots issues as they arise in order to promote a steady flow of students from these institutions; provides regular training and updates to agents.
  • Works independently or leads team to execute miscellaneous assignments from the ELI Director. Promotes and maintains strong relationships with ELI alumni.
  • Supports the ELI Admissions Office and the ELI Advisement Team in the establishment of conditional admissions agreements with American colleges and universities.

Qualifications:

  • Bachelor’s degree in Business Administration, Marketing, International Relations, TESOL, or other related field and five years of related experience, or equivalent combination of education and experience. Experience within a university-affiliated Intensive English Program preferred.
  • Excellent leadership, management, delegation, and organizational skills, with strong belief in teamwork.
  • Excellent technical skills, with high proficiency in MS Office (Access, Word, Excel, PowerPoint, Publisher), Google Apps, Skype, and strong general computer and technological capabilities.
  • Effective oral and written communication skills that includes public speaking and cross-cultural communication skills.
  • Ability to work independently and to find creative solutions to issues that arise.
  • Ability to think outside of the scope of the ELI-ORMC to help colleagues to resolve problems and to support the strategic goals and operations of the ELI as a unit.
  • Foreign language skills preferred.
  • Understanding of student visa regulations and how they apply to ESL students and programs preferred.
  • Familiarity with university policies and procedures preferred.

Special Requirements:

  • Requires international travel.
  • Ability to interact with people of different cultures, positions, and levels.

Application Deadline:  All applications close on November 4, 2019.

Apply (or see more information):  Submit your application today!  https://careers.udel.edu/cw/en-us/job/494424/assistant-director-english-language-institute

With Who:  American Forest & Paper Association

Location:  Washington, DC

Type of Employment:  Full-time

Position Description:  This is a great opportunity to oversee media relations activities for the advocacy priorities of a large trade association. The selected individual will contribute to strategic communications planning in support of the department’s integrated public policy campaigns and will proactively develop effective relationships to generate earned media coverage.

Essential Job Functions:  

  • Serves as a spokesperson, responsible for reactive and proactive communications efforts in support of key association policy issues and campaigns.
  • Assists Executive Director, Strategic Communications in crafting and delivering effective messages and communications plans in support of the department’s integrated public policy campaigns (supported by the Manager, Communications).
  • Develops strategies to pitch and place stories in support of AF&PA advocacy priorities and maintains effective relationships with reporters representing trade, congressional and mainstream media.
  • Writes press releases, op-eds, fact sheets, talking points, blogs, letters to editor and other supportive materials to proactively and positively position AF&PA in the media and increase awareness and brand recognition.
  • Monitors news stories to inform AF&PA staff and teams and identify opportunities for rapid response.
  • Drafts and contributes to strategic communications plans.
  • Prepares principals for media interviews to help ensure key messages are consistently conveyed.
  • Works with Coordinator, Communications to research and maintain a strategic editorial calendar across target publications and conducts outreach to secure placement.
  • Leads planning, management and delivery of all aspects of targeted earned and paid media campaigns on deadline in close coordination with communications team members, other AF&PA department heads and outside vendors.
  • Coordinates with Executive Director, Strategic Communications to monitor, manage, draft and present communications budget.
  • Collaborates closely with Manager, Digital Communications to determine opportunities for effective amplification of earned media.
  • Ensures earned media analytics are effectively tracked on a daily, monthly, quarterly and annual basis.
  • Oversees the management and maintenance of AF&PA press lists and distributions in Cision.
  • Supports the association’s activities and key public policy initiatives in collaboration with all departments.
  • Other duties as assigned.

Qualifications/Skills/Knowledge:

  • Strong written and verbal skills, particularly in drafting strategic communications plans and supporting message materials.
  • Proven experience in maintaining good press contacts and experience working with members of the news media.
  • A strategic thinker with a finger on the pulse of the latest communications industry trends.
  • Demonstrates initiative and a proven willingness to take accountability for results.
  • Ability to build strong collaborative relationships across departments and external stakeholders, while also able to work independently when necessary.
  • Ability to work under deadline pressure, juggling multiple issues.
  • Familiarity with current cloud-based technology to manage media lists, issue public releases/statements and capture news coverage.
  • Proficiency using Microsoft Word, Outlook, Excel and PowerPoint

Education/Experience Requirements:

  • Bachelor’s degree in public relations, journalism, or related subject area.
  • Minimum of seven (7) years of experience in media relations, including significant experience as spokesperson and staffing interviews.
  • Experience managing outside consultants and coalitions a plus; federal government and/or trade association experience preferred.
  • Experience in making social media recommendations in support of communications goals.
  • Experience in advocating for and communicating complex policy initiatives to news media and stakeholders.

Apply (or see more information):  Submit your application today!  https://alumnijobs.cofc.edu/jobs/ja/12901182/&utm_source=BTI_JOB_ALERT&utm_medium=email

With Who:  Princeton University

Location:  Princeton, NJ

Type of Employment:  Full-time

Position Description:  Reporting to the Senior Associate Director of Athletics for External Relations, the Assistant Director of Athletics for Communications will be responsible for the development and execution of overarching communication strategies in promotion of the varsity sport programs at Princeton University. Additionally, this position will partner with the athletics external team leadership and University partners to assist in developing, managing and growing an innovative and comprehensive public relations strategy, leveraging a variety of distribution channels including interpersonal relationships, digital platforms, media, etc. on a local, regional and national level through impactful and engaging storytelling.

This position will be responsible for specific sport coverage of multiple sports and will assist with Princeton University Department of Athletics social media efforts.  The Assistant Director of Athletics will oversee activities that affect a variety of external media and stakeholders, including leadership responsibilities within the Communications team. The Communications team has a range of duties that include sport coverage, content creation, social media, web management, data interpretation, archiving, event management, proactive media pitching and the facilitation of interview requests.

Responsibilities:  

  • Strategic Communications
    • Serve as the sport contact for multiple sports with responsibilities including but not limited to:
      • Developing pregame and postgame content around events and competitions, as well as feature stories, game programs and other assignments as needed.
      • Produce original video content such as interviews, player profiles, highlights, and podcasts.
      • Work home events, including nights and weekends, where responsibilities include stat-keeping, social coverage and media coordination; as well as represent the department at away games and postseason championship competition as applicable.
      • Schedule photographers, public announcers, stats staff as well as communications staff coverage.
      • Actively identify news and feature stories, working with the external team to highlight them in compelling ways through all available media.
      • Demonstrate positive working relationships with local, regional and national media covering Princeton Athletics through interpersonal communications, email, mobile and use of program and personal social media platforms; leveraging personal social accounts to engage with individuals, and ultimately, influence the coverage of our programs.
      • Proactively communicate and solicit local, regional and national media coverage for events and feature stories on Princeton athletes, teams, and other department milestones/accomplishments of interest with targeted approaches to appropriate audience segments, including prospective student-athletes.
      • Assess content, platforms, audiences, time and user experience utilizing data and searchable analytics
      • Direct media coverage for championship and special events; overseeing credentialing process.
      • Team travel with selected sports as necessitated by media and strategic needs.
  • Proactive and Cross-Functional Collaboration
    • Inform and educate athletes, coaches, administrators, other athletic department constituencies and University constituents on effective methods of media interaction, and personal and program use of social networking platforms.
    • Learn and adopt new technology, tools, platforms, programs that to communicate and engage with audiences how, where and when they need to consume information.
    • Collaborate with team members to create and execute a holistic, 365-day coverage plan for assigned and secondary sports, and initiatives.
    • Develop proactive relationships in the University, athletic department, and NCAA, among others.
  • Leadership
    • Assists with leadership of a high functioning, data-driven and forward-looking team, providing members with direction on prioritization, clear roles, and support in order to help them be successful.
    • Serves as a member of the external relations leadership team to promote a culture of growth and learning.
    • Monitors and analyzes communications, digital media trends and technological advancements, and their resulting impact on the overarching communications plan.
    • Participates in peer networking opportunities, professional education opportunities and monitoring trade publications and websites.
    • Manage budgets and casual worker payroll on behalf of communications department.
    • Provide exemplary customer service to internal and external constituencies.
  • Digital Execution
    • Responsible for recommending and implementing overall social media engagement strategy across varsity teams; inclusive of but not limited to social media planning and integration across Facebook, Twitter, Instagram, Snapchat and emerging platforms and technologies.
    • Serve as subject matter expert on digital platforms, trends, and tech applications, educating internal and external partners as to best practices and recommendations.
    • Oversee efforts to track data and develop metrics around social planning; serving as a liaison to third party providers for tools and programs related to social media management and growth.
  • Travel
    • Team travel with selected sports as necessitated by media and strategic needs. Travel to conferences, workshops and other professional development events as a representative of the athletic department as needed.
  • Other Duties
    • Please note this job description is not intended to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Other duties, responsibilities, and activities may change or be assigned at any time with or without notice.

Qualifications:

  • Bachelor’s degree in communications, journalism or related field. Advance degree preferred.
  • Minimum 5-7 years of experience in educational, corporate, or athletic communications and public relations.
  • Confidence and familiarity working with graphic design and web technologies including Illustrator, InDesign, Photoshop; proficiency in using web content creation and management tools, including web-based content management systems and statistical software.
  • Exceptional ability to work both independently and as a team, emphasizing collaboration in a complex environment, exercising judgment and discretion as applicable.
  • Outstanding organizational, communication, writing, interpersonal and analytical skills in a fast-paced environment, supporting multiple constituencies, with the ability to initiate, analyze, monitor, evaluate and advance strategic plans and programs.
  • Familiarity with a variety of sports.
  • Experience in video and photography.
  • Proven ability to learn quickly, work efficiently in a fast-paced environment.
  • Experience leading staff and ability to work as a leader of a high performing team
  • In-depth knowledge of the digital and social landscapes; must be active in social media.
  • Ability to work extended stretches, both within a day and over several consecutive days; managing time and prioritizing multiple tasks, balancing sport coverage and special projects simultaneously along difficult timelines, including weekends and evenings as necessary.
  • Commitment to values that define the Department’s BE A TIGER culture; adhering to Ivy League, ECAC and NCAA rules and regulations.

Apply (or see more information):  Submit your application today!

With Who:  College of Charleston Division of Marketing and Communications

Location:  Charleston, SC

Type of Employment:  Full-time

Position Description:  Develops, implements and executes social media strategies, integrating them with broader marketing campaigns that promote and expand the College of Charleston brand, and meet the strategic recruitment and retention goals of the College. The director of social media is an expert on the changing social landscape, monitoring channels, engaging audiences and staying on top of cutting-edge trends and tools that result in the best use of social media for the university.

Job Duties:  

  • 35%:  Responsible for developing the long-term strategic direction for all social media strategic planning and execution efforts that will promote and expand the College of Charleston brand to key constituents (prospective students and their families, enrolled students, alumni, etc.). Confers with upper-level management on the creation of social media strategies and campaigns that integrate with marketing strategies that have an impact on the College’s efforts to recruit and retain high-level students, and engage with alumni and other constituencies.
  • 30%:  Creates an editorial calendar with daily posts for social media channels that supports institutional priorities of recruitment, visibility and engagement. Develops strategies and processes for a variety of multi-media content providers throughout the campus community so that social has real-time access to high-quality organic content that can be used to grow followers and promote the sharing of College-related content.
  • 20%:  Develops and establishes benchmarks and methods used to measure the effectiveness and performance of social media initiatives and tactics. Closely monitors the social media channels of the College (including blogs and news sites) on a daily basis. Analyzes and assesses stories and content that best represent the College’s brand and priorities, and brings content that negatively impacts the College brand to the attention of MarComm administration. Also tracks College of Charleston-related discussions and comments in online forums like College Confidential and Niche, etc. Uses the information to make changes to the editorial calendar, and social media messages and tactics, to ensure targeted results are achieved.
  • 10%:  Collaborates with divisions and departments across the campus so that their social media tactics are integrated into the larger, comprehensive social media strategy for the College. Provides training and support for their social media efforts by sharing social media and marketing expertise. Approves new social media accounts across the campus and enforces institutional social media policies as set forth in the College of Charleston brand manual.
  • 5%:  Stays on top of cutting-edge social media trends and tools.

Minimum Requirements:  A bachelor’s degree, and a minimum of three years of progressively responsible and relevant professional experience crafting social media strategies, and dynamic content and messages in the digital and social space. Fluent with all major social media channels and proficient with social tools such as TweetDeck, HootSuite, Plann as well as social listening tools to monitor online conversations about the College. Strong communication, writing and editing skills. Candidates with an equivalent combination of experience and/or education are encouraged to apply.

Required Knowledge, Skills, and Abilities:  Understanding of market research and digital marketing. Ability to align social strategy and techniques to support and further marketing objectives as they relate to the College of Charleston brand as well as to specific institutional goals. Thorough understanding of current digital/social media trends with proven success developing and implementing successful programs that grow followers and increase the sharing of content. Ability to develop benchmark criteria and important metrics to measure the effectiveness of social media programs and the impact on marketing and engagement, and implement improvements as required.

Special Instructions to Applicants:  Applicants must provide detailed examples of successful social media campaigns across Insta, Twitter and Facebook. Include: problems to be solved, examples of solutions-based social media calendars, samples of posts (including images, videos) and demonstrated successes of the campaigns.

Application Deadline:  Closing date is October 18, 2019

Apply (or see more information):  Submit your application today! https://jobs.cofc.edu/postings/9327

With Who:  INTO Washington State University

Location:  Pullman, WA

Type of Employment:  Full-time

Position Description:  The Marketing and Communications Specialist (MCS) develops print and electronic materials to promote the university and drive student recruitment from global markets to the university. This position will manage, organize and implement a wide range of projects and activities primarily focused on those defined in the recruitment and marketing plan that support student recruitment, education counselor training and enrollment goals. The successful candidate also will be responsible for general center marketing and communications activities, as well as event planning and coordinating/hosting campus visits for agents and prospective students.  The candidate is expected to work independently and creatively to achieve goals.

The MCS will be responsible for generating content for the following audiences:

  • Current and prospective international students
  • INTO WSU staff
  • WSU constituents
  • INTO constituents
  • Regional Offices and Regional Managers
  • Education Counselors and Agencies
  • Media partners and audiences

Key Accountabilities and Duties:

  • Marketing Content Development:
    • Manage content development from start-to-finish and implement into integrated marketing strategy.
    • Exercise creative judgement in developing and publishing print and electronic materials that include but are not limited to: flyers, brochures and other print collateral, video content, student testimonials, web pages and social media posts, PowerPoint presentations and student pre-arrival communications.
    • Collaborate with INTO North America marketing on the production of the above-mentioned items.
    • Author and produce feature copy for articles, blog posts, newsletters, print materials, social media, etc.
    • Manage digital content including website updates, social media, and lead generation.
    • Supervise, coordinate and conduct photo and video shoots on university campus.
    • Liaise between center leadership, WSU stakeholders (University Relations, Provost Office, etc.) and the INTO North America marketing team for review and approval of materials.
    • Serve as main media contact for INTO WSU center if needed.
  • Recruitment and Events Planning:
    • Serve as the lead events planner and host for campus visits (familiarization trips) that promote the university and INTO WSU programs for education counsellors and students.
    • Travel domestically and internationally to promote academic and language programs (up to 10%).
    • Management of logistics and activity for various promotional events both local and abroad.
    • Provide exceptional customer service for merchandising and marketing needs of regional offices.
  • Resources and Project Management:
    • Identify and manage appropriate resources to support timely and accurate deliverables production.
    • Develop annual marketing production calendar and social media strategy.
    • Oversee center marketing budget in collaboration with ADMR.
    • Design, select, order, track and ship merchandise for events and regional recruitment needs.
    • Identify and contract with local vendors for print, merchandise, special events and other materials.
    • Management of student interns and other temporary resources, when and if applicable.
    • Maintain repository of marketing assets and file organization.
    • Utilize business skills to analyze and provide feedback or new ideas for materials and strategies.
    • Coordinate additional marketing and communications projects as assigned.
    • Other duties as assigned.

Qualifications:

  • Essential:
    • Minimum of three years professional marketing and communications experience, with evidence of creative production skills and public relations experience
    • Bachelor’s degree in English, journalism, communications or related field
    • Comprehensive knowledge of grammar and writing, information gathering via the Internet and other sources and fact checking
    • Exceptional written and oral communications, research, spelling, grammar and proofreading with a thorough understanding of AP grammar style
    • Experience using MS Office and Adobe Creative Suite to produce marketing materials from existing templates
    • Demonstrated ability with video production and photography.
    • Demonstrated ability to communicate complex and data-centric topics to international lay audiences
    • Experience with events planning, from concept through completion
    • Superior interpersonal skills
    • Commitment to building relationships with potential students, students, peers, senior managers, university stakeholders and external vendors
    • Demonstrated experience writing about higher education
    • High level of sensitivity to cultural differences and awareness of global perspectives
    • Passion for international education, working collaboratively and upholding brand standards
    • Resourceful, creative and able to meet deadlines
    • Exceptional organizational skills and attention to detail
    • Ability to deploy and manage resources effectively with initiative, priority and time management
    • Ability to maintain sound judgment and decision-making even when under pressure
    • Eligible to work in the U.S., no relocation provided
  • Desirable:
    • Experience studying abroad
    • Understanding of the creative development and production process
    • Familiarity with website content management systems
    • Experience managing projects, events and logistics
    • Familiarity with email marketing
    • High energy level and ability to thrive in a fast-paced environment
    • Hands-on approach to customer service and business growth
    • Experience working in higher education, or an international higher education partner
    • Sense of humor, flexibility and an ongoing curiosity to learn about international higher education
    • Proficiency in a second language other than English

Application Deadline:  Closing date is October 18, 2019

Apply (or see more information):  Submit your cover letter and resume today!  https://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=784f8d56-cd0b-4d3e-a1ac-d483f8f0a37e&ccId=19000101_000001&jobId=296452&source=CC2&lang=en_US

KAN-WIN: Seeks Marketing & Communications Manager

By Megan Gould
Posted on 1 October 2019 | 9:23 am — 

With Who:  KAN-WIN

Location:  Park Ridge, IL

Type of Employment:  Part-time (averaging 18 hours/week, 44 weeks/year)

Position Description:  This is an exciting opportunity for an energetic, creative, personable and organized individual to join our small, committed team. Our ideal candidate is a strong writer with a designer’s eye, savvy about social media, agile with web posting, and able to juggle multiple short- and long-term projects on deadline with great attention to detail. We are looking for someone passionate about our mission of bringing hands-on enrichment opportunities to communities to help them join and advance the gender-based violence movement.

This is an hourly staff position averaging 18 hours/week, 44 weeks/year. We can offer a flexible schedule and the ability to work from home on some days. The Marketing and Communications Manager reports to the Executive Director and works closely with the entire KAN-WIN team to develop and execute our social media presence, create marketing materials, update our website with photos and program news, promote various community events, and track our success.

Responsibilities:

  • Strategically grow, manage, and measure KAN-WIN’s web and social media presence
  • Manage and update website
  • Manage and update KAN-WIN’s social media accounts
  • Plan, develop and write marketing materials including the annual report, presentations, event collateral, programs’ promotions, e-newsletter and donor solicitations (in partnership with Development Coordinator)
  • Partner with a graphic designer to create and distribute marketing materials (poster, pamphlets, flyers)
  • Coordinate with other program coordinators and volunteers to promote our programs and enhance our brand awareness in the community.
  • Work with local media to expand KAN-WIN’s visibility in the community
  • Represent KAN-WIN at some key constituents and public functions
  • Track and analyze the performance of KAN-WIN’s communications
  • Manage/update mailing lists and assist with other duties as needed

Skills, Qualifications, and Attributes:

  • Bachelor’s degree (required)
  • Minimum of one year of relevant communications experience, ideally in non-profit marketing
  • Excellent interpersonal and communication skills, both written and oral
  • Enthusiasm for developing relationships with all of KAN-WIN’s constituents
  • Excellent organizational skills and attention to detail
  • Proficient in social media content, advertising, and analysis
  • Ability to track results and work within a budget
  • Ability to manage multiple projects with tight deadlines
  • A critical eye for materials design
  • Experience in WordPress or other content management software (desired)
  • Experience in Constant Contact or other email marketing software (desired)
  • Proficient in Adobe Creative Suite (desired)

Application Information:  Interested candidates should familiarize themselves with KAN-WIN and send a cover letter, writing sample and resume to Youngju Ji, KAN-WIN Executive Director, at hr@kanwin.org. Please write “Marketing & Communications Applicant” in your subject line. Applications will be reviewed on a rolling basis and accepted until the position is filled.

Apply (or see more information):  Submit your application via Handshake today! (If you don’t have a Handshake account, select to create an account on the internship preview webpage. Questions? Contact us at commdept@cofc.edu)

With Who:  University of Connecticut School of Fine Arts

Location:  Mansfield, CT

Type of Employment:  Full-time

Position Description:  The School of Fine Arts at the University of Connecticut is seeking applicants to perform the duties of a full-time Publicity/Marketing Manager (UCP 7) within the Office of the Dean. Under the general direction of the Dean of the School of Fine Arts and the Office of University Communications, the Publicity/Marketing Manager leads the School’s marketing efforts, working at both the strategic and operational level.

The School of Fine Arts comprises four academic departments (Art & Art History, Digital Media & Design, Dramatic Arts, and Music) as well as the University’s exhibiting and performing-arts venues (Ballard Institute and Museum of Puppetry, Contemporary Art Galleries, Connecticut Repertory Theatre, Jorgensen Center for the Performing Arts, von der Mehden Recital Hall, and William Benton Museum of Art).

The focus of SFA’s publicity and marketing is to attract talented students from Connecticut and beyond to the academic departments and to attract both on- and off-campus audiences to our exhibiting and performing arts venues, including students, faculty and staff; community members; K-12 students; and alumni.

Current with best practices in program marketing and audience development, the individual in this position will make efforts to effectively advance and execute creative materials for the School while also being adept at strategic planning, budget management, and using quantitative results to drive decision making.

The ideal candidate is self-motivated with the ability to prioritize and work independently in a fast-paced setting. They must have a willingness to work flexible and irregular hours as needed. The ability to multi-task effectively under pressure is a must, as is the willingness to work collaboratively in a team-oriented environment. This individual has a combination of strong project management and hands-on technical skills. They should have the ability to analyze/interpret data from campaign results to set priorities, and pivot on strategy as needed. They should have a creative marketing instinct, with a critical and discerning eye towards messaging and design, as well as the ability to jump from the creative side of marketing to the analytical side.

Duties and Responsibilities:

  • Lead and develop publicity and marketing campaigns and strategy for the School and its units, including detailed advertising plans and timelines, to support recruiting of undergraduate and graduate students as well as the programming of the arts venues to support subscription, single ticket, and group sales goals
  • Produce or oversee development of print and electronic marketing materials—including brochures, postcards, posters, video and flyers; as well as print, radio, and digital advertising (email, web, social media, Google Ads, digital signage), including but not limited to: writing, editing, design
  • Oversee monitor, and track website content and social media channels
  • Track and analyze effectiveness of marketing strategies and regularly conduct audience and market research and present findings
  • Maintain and update media lists for press release/PSA distribution
  • Explore and identify additional revenue streams through marketing channels
  • Develop and/or utilize marketing video content in various marketing channels
  • Help to build a diverse student body and diverse audiences through marketing and publicity activities
  • Manage marketing budget and track expenditures on accounts; create annual zero-based budget and develop quarterly projections; negotiate media contracts, and facilitate vendor contracts
  • Supervise department staff and student workers and work in close collaboration with designers
  • Represent the School of Fine Arts and the University at appropriate regional, national and/or international meetings and forums, and participate in professional development activities, including industry conferences, seminars and workshops
  • Perform related duties as required

Minimum Qualifications:

  • Bachelor’s degree in communications, marketing, journalism or related field
  • At least 5 years relevant experience in publicity and/or marketing
  • Excellent interpersonal, verbal, and written communication skills
  • Experience in copy-writing and editing, with the ability to write creative and effective marketing copy under deadline
  • Experience managing large projects under deadline
  • Experience with MS Office Suite and Adobe Creative Suite
  • Experience with website and social media management including analytics
  • Supervisory experience in a marketing and/or publicity context

Preferred Qualifications:

  • Demonstrable knowledge of the targeted markets and communities to be served
  • Experience sourcing and managing digital content for targeted audiences and drive conversions
  • At least two years of experience within an arts venue
  • Experience with photography and digital photo editing
  • Experience working professionally in a university/college setting
  • Experience with video production
  • Proven success in attracting diverse audiences or in marketing for student recruitment

Application Deadline:  This job posting will be removed at 11:59 PM on October 4, 2019.

Apply (or see more information):  Submit your application today!  https://hcmprodweb.psoft.uconn.edu/psp/HRPRCGA/EMPLOYEE/HRMS/c/HRS_HRAM.HRS_CE.GBL?Page=HRS_CE_JOB_DTL&Action=A&JobOpeningId=2020105&SiteId=1&PostingSeq=1

With Who:  Society of Interventional Radiology

Location:  Fairfax, VA

Type of Employment:  Full-time

Position Description:  This highly visible, interactive and collaborative role is ideal for a high-performing, mid-career marketing professional. The senior manager must have five to eight years of proven digital and print marketing knowledge and experience; the capacity for detailed project management in a fast-paced environment; and an ability to collaborate with various staff and departments on education, training and membership initiatives.

The senior manager of marketing is responsible for development and implementation of promotional strategies that increase revenue and brand visibility for the society’s education products and services and membership departments. She/he oversees the creation and implementation of creative multi-channel marketing and storytelling strategies and tactics that strengthen the organization’s reputation as an authoritative voice in its field.

A core responsibility of this role is the branding and promotion of the society’s signature event: the SIR Annual Scientific Meeting, which brings together 5,000 physicians, exhibitors and supporters from around the world for a week of education, networking and a showcase of the specialty’s newest research.

The senior manager of marketing serves as a member of the society’s management team, collaborating with physician leaders, senior staff, and external vendor/consultants on the fulfillment of marketing and operations.

To perform this job successfully, each essential duty and responsibility must be performed satisfactorily.  Reasonable accommodations may be made to enable an individual with disabilities to perform the essential functions.

Primary Functions and Responsibilities:

  • Oversees all marketing strategies and tactics for SIR’s Annual Scientific Meeting, including digital and print marketing initiatives, SIR booth design and strategy, on site activities and promotions and a coordinated website presence.
  • Directs outcome-based marketing planning and implementation for other SIR education meetings, products and service lines and for membership and volunteer engagement efforts.
  • Manages promotion project teams and agendas, actively “connecting dots” for forward momentum and fostering collaboration between and among other team members.
  • Brings strong knowledge and understanding of digital marketing and email automation best practices; association management list development processes for the purposes of targeted promotions; and experience developing attractive, compelling promotions using e-mail marketing software platforms (Informz or similar).
  • Ensures all marketing and promotions align with SIR’s brand, messaging, and style.

Secondary Responsibilities:

  • Accountable for the work and professional development of one direct report, SIR’s marketing manager, guiding their development of plans, timelines, and tactics in support of overarching strategies.
  • Guides the marketing manager’s implementation of email marketing and collateral development, SIR Central booth design and activities, external advertising placement, reciprocal trade agreements, and calendar outreach and maintenance.
  • Collaborates with communications/PR function to help fulfill SIR newsroom multimedia activities during SIR’s Annual Scientific Meeting.
  • Oversees the operation of SIR’s online job board by outside vendor, managing vendor customer service and outside sales team activities to continually improve member experience and increase sales revenue.

Qualifications:

  • Five to eight years of integrated marketing and communications experience fulfilling strategies and tactics in a matrixed work environment, experience in an association environment a plus.
  • Knowledge of and direct experience in current digital marketing and email automation best practices; skilled in developing attractive, compelling promotions using e-mail marketing software platforms (Informz or similar); proficiency with association management list development processes for the purposes of targeted promotions; and comfort using a content management system to create website content and pages.
  • Understands the role of informational graphics, visuals and video as part of the marketing mix—the ability to create attractive infographics and visuals using Canva (or similar) is a plus.
  • Ability to successfully collaborate with other staff in strategic communications, public relations and social media.
  • Strong internal client-service orientation and demonstrated ability managing multiple priorities while maintaining strong relationships with internal and volunteer team members.
  • Strong written and oral communication and interpersonal skills.
  • Genuine interest and understanding of the importance of branding and a commitment to ensure all promotions are aligned with organization’s brand, messaging and style.

Skills:

  • Ability to combine targeted blast, print, social media and video strategies to reach defined audiences with strong messages and calls to action.
  • Proven project management skills, resourcefulness, and proficiency managing multiple inputs and communicating expectations effectively to internal stakeholders and teams.
  • Experience managing and interpreting marketing performance metrics and tracking tools, some proficiency with Google Analytics and SEO a plus.
  • Working knowledge of and/or direct experience with other associated marketing functions such social media, marketing communications, graphics, and production
  • Proficiency with MS Office (Word, Excel, PowerPoint)

Education:  Bachelor’s degree in marketing, communications, business or related field from a four-year college or university or equivalent experience.

Apply (or see more information):  Submit your application today via the Alumni Career Center! (Technical difficulties? Please contact the Office of Alumni Affairs at 843-953-5630 for assistance.) Or search other opportunities on the portal: https://alumnijobs.cofc.edu/jobs

With Who:  Louisiana State University Athletics

Location:  Baton Rouge, LA

Type of Employment:  Full-time

Position Description:  

50%  Responsible for the management/coordination of external events hosted in athletics venues – in accordance with University Policies and procedures.  Liaison with clients to successfully execute events.  Coordinates closely with Athletic Facilities and other departments on campus in order to facilitate client needs.  Oversees all aspects of client relations and event preparation; Oversees event planning and preparation including but not limited to: Client relations and customer service, scheduling and calendar management, service orders and requests, coordination of facility setup and breakdowns, contract generation, documentation, and invoicing, screening of rental applications and exploring opportunities for revenue generation.  Keeps records and tracks historical information about events.

45%  Responsible for event management duties for assigned sports including the logistics and game operations coordination and management.  Plans and prepares guest services and security needs for events and develops best practice guidelines for staff.  Conducts sport meetings and evaluates and communicates with coaches and support staff; Provides Assistance with Event Management duties as assigned for football gameday, which may include any of the following: Management and Coordination of special events, Stadium Event Operations, Parking Operations, Guest Service Support.  Assists with the management of the 150+ parking guards and/or assists with the management of the 700 person transient staff as needed.

5%  Other duties as assigned.

Minimum Qualifications:  Bachelor’s degree with Ooe year experience in event management and/or operations. Knowledge of Microsoft Office.

Preferred Qualifications: Master’s degree; Two years experience in event management and/or operations; Experience with event operations at a Division I-A Athletic Department and familiar management procedures at large scale events.  Ability to multi-task and demonstration of project management skills.

Special or Physical Qualifications:

  • Ability to work extended hours, days, weekends and holidays. Ability to stand, walk, and lift objects up to 50 lbs.
  • Occasionally – Balancing, driving, feeling, lifting, pulling, pushing, stooping
  • Frequently – Manipulating items with fingers, including keyboarding, grasping, hearing, reaching, and repetitive motion
  • Constantly – climbing, sitting, standing, walking, and talking

Special Instructions: 

  • A copy of your transcript(s) may be attached to your application (if available). However, original transcripts are required prior to hire.
  • Please provide three professional references including name, title, phone number and e-mail address.

Apply (or see more information):  Submit your application today!  https://lsu.wd1.myworkdayjobs.com/LSU/job/LSU—Baton-Rouge/Event-Management-Coordinator_R00040433-1

With Who:  Zonta International

Location:  Oak Brook, IL

Type of Employment:  Full-time

Position Description:  Zonta International seeks a Webmaster and Communications Senior Associate who is as passionate about supporting service and advocacy for women’s rights as we are.

As a key team member in the communications department, you will work in collaboration with internal colleagues and key volunteers to support strategies and deliver relevant information that is engaging and inspirational. You will be the primary owner of the content for the organization’s websites and assist in maintaining and developing content and images for publications, social media channels, and key assets.

You are a global thinker who is prepared to step into an ever-changing, interactive environment. You are ready to learn about the world of service club organizations, to serve our members who come from 63 countries and to advocate for the advancement of women and promote women’s rights as human rights.

Essential Responsibilities:

  • Ownership for Zonta.org website including website content, updates links, and files.
  • Create and maintain special websites for campaigns, focused programs, and biennial convention.
  • Collaborate on the graphic design of website headers, images, buttons, etc.
  • Manage website document and image file library.
  • Edit and post member-submitted content for website and newsletters.
  • Create high quality, multimedia content for all digital marketing channels including social media and email communications (video editing, infographics, etc.)
  • Monitor digital analytics, conversions and social media mentions and provide monthly reports
  • Expert proofreading and editorial on documents, scripts, and slides as requested.
  • Convention support for presentations, publications, signage and general communication needs.
  • Technical support on live and recorded webinars.
  • Development of custom web forms, surveys, and other technical ‘plug-in’ website tools.
  • Respond to inquiries and member service requests received through general email accounts.

Secondary Responsibilities: 

  • Work on special projects and other duties as required helping to promote the success and mission of Zonta International and the Zonta International Foundation.
  • Remain current with the latest digital marketing practices to further drive the success of the organization.
  • Support the communications department in monitoring and reporting on performance supporting established biennial goals.

Qualifications:  The successful candidate will possess a positive outlook and the ability to easily navigate amongst Zonta’s departments and key focus areas.

  • Bachelor’s degree preferred along with two to four years of relevant work experience.
  • Intermediate skills with website maintenance and design, HTML, and content management or association management system (Zonta utilizes DNN, WordPress and iMIS RiSE).
  • Basic skills with design platforms such as Adobe InDesign, Canva, etc.
  • Intermediate experience in content creation, writing across diverse mediums and for internal and external stakeholders.
  • Knowledgeable to manage social media channels from a corporate perspective (Facebook, Instagram, Twitter, YouTube, LinkedIn).
  • Basic knowledge of Google Analytics and SEO desired.
  • Excellent verbal and written communication skills, including interpersonal skills that are relatable to members whose first language is not English.
  • Proven commitment to achieving deadlines, yet able to adapt to changing priorities.
  • Experience working in a non-profit environment (membership organizations, charity or academic entities preferred) or marketing agency desired.
  • Competency in MS Office including Excel, Word, and PowerPoint desired.
  • The individual must have the ability to work extended hours/weekends when required around major projects or publication deadlines.
  • This is an office-based position with the ability to work from home two days a month. There is flexibility in selecting primary work hours as approved by the department manager.

Apply (or see more information):  Submit your application today via the Alumni Career Center! (Technical difficulties? Please contact the Office of Alumni Affairs at 843-953-5630 for assistance.) Or search other opportunities on the portal: https://alumnijobs.cofc.edu/jobs

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