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With Who:  Rochester Institute of Technology

Location:  Rochester, NY

Type of Employment:  Full-time

Position Description:  The Kate Gleason College of Engineering (KGCOE) Dean’s Office Communication Specialist plans and implements effective communication strategies to advance the mission of the College and to communicate with its constituents and stakeholders. The Communication Specialist reports to the Dean of Engineering and works collaboratively with the University’s Marketing and Communication division to promote the College in a manner that is consistent with RIT’s brand. Working independently and collaboratively, the Communication Specialist identifies, researches, fact checks, creates, and disseminates information through social media outlets, websites, newsletters, email, print publications, and information displays. The Specialist is responsible for maintaining the College’s website and social media accounts (Facebook, Twitter, LinkedIn, etc.) as well as monitoring and acting upon the associated analytics. The Communication Specialist routinely creates, oversees, coordinates, and assists with the creation of a variety of printed and electronic materials that involve writing and editing text, creating and selecting graphics, procuring and selecting photos and video clips. The Communication Specialist serves as the College’s primary liaison to the University’s Marketing and Communication Division and as a resource to faculty and staff who want to generate promotional materials.

Responsibilities:  

  • Oversee the College of Engineering web pages:
    • Serve as the content coordinator for the College of Engineering web pages
    • Serve as the primary liaison to University Web Services
    • Proactively work with academic departments and the University Web Services to ensure that the College’s web pages promote our mission and support RIT’s brand. This may include coaching and advising staff responsible for updating department-level websites.
    • Conceptualize and create/edit/acquire high-quality web text, image, and video content
    • Proactively monitor and maintain (edit/update) the website to ensure accuracy, relevance, currency, and functionality
  • Manage the College’s social media presence
  • Establish a positive social media presence that enhances the College’s brand and supports its strategic priorities:
    • Research, write copy and create graphic content for social media outlets
    • Develop, approve, and schedule daily content for social media channels (Facebook, Twitter, LinkedIn, and others).
    • Optimize content streams to engage with target audiences and influencers
    • Monitor, report, and act upon social media analytics
    • Work with KGCOE Departments to develop, coordinate and implement social media communication and outreach plans
  • Oversee, coordinate, or support the creation and distribution of promotional and informational materials and correspondence:
    • Develop and implement an annual communication plan for the College
    • Work with the Division of Marketing and Communications at RIT to support the publication of news and events and the production of promotional materials (brochures, catalogs, videos, ads, etc.)
    • Research concepts, fact check, and draft original copy appropriate for different audiences
    • Create and disseminate internal and external e-news letters to engage constituents and stakeholders
    • Develop accurate and visually appealing posters, brochures, flyers, programs, newsletters, invitations, presentations, and message board posts.
    • Assist in the development, implementation and monitoring of environmental branding and College-specific event coordination and collateral.
    • Help faculty and staff create informational materials that adhere to the visual identity standards of the university
    • Draft, edit and proofread correspondence from the Dean’s Office

Required Minimum Qualifications:

  • Bachelor’s degree or equivalent experience in Marketing, Communications, or related field.
  • In-depth knowledge of social media platforms (Facebook, Twitter, Instagram, LinkedIn, YouTube, Pinterest, Blog etc.) and experience using them to support the goals of a professional organization.
  • Experience with creating effective web content (text, image video) and technical skills required to update content
  • Experience using the technology needed to support key job requirements (i.e. various social media platforms, advanced Microsoft Office Suite Word, Excel, PowerPoint, Access); Google Docs, Adobe Creative Suite. Ability to learn new technologies quickly.
  • Excellent written, verbal, and visual communications skills; ability to write compelling and error-free text that targets specific audiences; ability to create visually appealing graphics consistent with RITs style guide.
  • Excellent interpersonal skills with an ability to work with a variety of constituents and stakeholders as part of a team to achieve common goals
  • Ability to work independently to troubleshoot problems, manage multiple projects, and set priorities to meet deadlines.
  • Must be coachable and willing to coach others.
  • Attention to detail to ensure accuracy and consistency of documents, website, etc.

Optional: Interest in science, technology, and engineering is a plus.

Apply (or request more information):  Apply today! In order to be considered for this position, you must apply for it at: http://careers.rit.edu/staff. Click the link for search openings and in the keyword search field, enter the title of the position or the BR number.

The direct link to this posting can be found here: https://sjobs.brassring.com/

With Who:  American Counseling Association

Location:  Alexandria, VA

Type of Employment:  Full-time

Position Description:  The Public Affairs Coordinator plays three primary roles: (1) supporting the Public Affairs Strategist as a key contributor to the overarching strategy, (2) managing ACA’s social platforms and supporting ACA website content management, and (3) providing support for key elements of the public affairs’ division – strategic communications, advocacy and media relations. This position ensures the continuous accuracy, thoroughness, and timeliness of information across all social platforms; and is responsible for elevating, supporting, and representing the ACA brand at all times.

Responsibilities:  

  • Assist in identifying and coordinating strategic communications collateral
  • Support media relations efforts including media list development, media monitoring and pitching
  • Assist in the development of the ACA Social Media Strategy
  • Maintain a Social Response Framework (policies, response matrix)
  • Establish guidelines and approval process
  • Coordinate editorial calendar
  • Monitor channels frequently – alerting leadership during off hours; responding as needed
  • Monitor trending topics, maximize opportunities
  • Manage accounts and set permissions
  • Stay on top of channel updates and trends
  • Define channel-specific strategies
  • Vet measurement tools, set up dashboards
  • Set Goals, Measure and Benchmark results
  • Report on KPIs
  • Conduct competitive analysis
  • Test and optimize campaigns
  • Understand design and brand standards and keep consistent tone, language, and visual look across multiple platforms with multiple contributors.
  • Work closely with other departments who manage digital content for consistency in look and messaging.

In collaboration with Public Affairs Strategist

  • Write all social media posts in accordance with ACA policy
  • Create engaging digital content to drive demand generation that meets/exceeds strategic goals.
  • Use design and writing skills to take the content that is produced by subject matter experts and apply it to the web using best practices.
  • Social listening on trending topics
  • News monitoring
  • Influencer outreach
  • Manage executive accounts
  • Monitor competitors
  • Assist in managing technical aspects of various social media promotions, to include advertising campaigns.
  • Coordinating the internal public affairs newsletter
  • Train and provide support regarding social content development.

In collaboration with Digital UX Manager

  • Measure and report performance of all social media marketing campaigns and assess against goals (downloads, followers, and engagement) and gain insights from web analytics to create and implement plans to drive engagement, improve visitor interactions, and optimize performance of web properties.
  • Brainstorm new and creative growth strategies that focus on increasing website traffic and page-views, followers, etc.

Qualifications:

  • Bachelor’s degree required, preferably English, Marketing, Communications, Journalism or related field.
  • 2+ years’ web writing, social media and editing experience.
  • Must be highly detail-oriented with the ability to understand complex technical processes with the ability to adapt to new technologies.
  • Demonstrative verbal and written communication proficiency.
  • Must have outstanding collaboration skills; proven ability to work with multiple stakeholders across teams to accomplish shared goals.
  • Working knowledge of online analytics tools, including the ability to perform data mining to analyze online trends and report on site and campaign statistics and performance preferred.
  • Must be a self-starter with strong project management skills and the ability to work independently in a fast-paced environment.
  • Must be willing to monitor social media as much as needed.
  • Solid experience and knowledge and content management systems.
  • Knowledge of Facebook, Twitter, Instagram, LinkedIn analytics required
  • Informz, Sitefinity, ACA’s content management system (CMS) preferred.
  • Must stay up to date on new algorithms, analysis tools (Hootsuite), and best practices on all digital platforms
  • Able to use time effectively in an unsupervised fashion, pursuing other activities when regular duties have reduced volume.

Apply (or request more information):  Apply today! ACA Job Application

Fortibus: Seeks Digital Marketing Specialist

By Megan Gould
Posted on 17 January 2020 | 11:56 am — 

With Who:  Fortibus

Location:  Charleston, SC

Type of Employment:  Full-time

Position Description:  We’re looking for a digital marketing specialist to join our team! The ideal candidate will have a solid understanding of social media management & marketing, SEO as well as solid writing and content marketing experience. Our marketing specialist will be responsible for developing and executing marketing strategies for Fortibus and our growing customer base.

Marketing Responsibilities:  

  • Work with the creative team to develop and implement social media and/or email communication and digital marketing strategies to continue to grow audience and engagement.
  • Work with creative team to support ongoing SEO, SEM, and social media campaigns, Google ads, and other digital marketing projects.
  • Assists in writing, producing and distributing content that reinforces strategic initiatives and missions.
  • Utilizes reporting software to create and share performance data via impact reports pertaining to social media, e-communications and other marketing avenues.
  • Conduct research and utilize tools to evaluate and identify new growth strategies and trends, as well as business opportunities or partnerships, to increase brand awareness among targeted audiences.
  • Manage the successful, accurate, and timely execution of marketing and communications projects, including marketing collateral presentations, videos, web pages, and digital campaigns.

Additional Requirements:

  • Understanding of the digital marketing landscape and best practices.
  • Self-starter; takes initiative; and ability to work independently and as part of a team.
  • Problem solving skills.
  • Excellent written, verbal and analytical skills.
  • Must possess a strong knowledge of marketing practices.
  • Working knowledge of natural search and content marketing.
  • Work experience in an earned media or social media role.
  • Interest in supporting a client’s needs to improve their marketing practices to improve brand health.
  • Continuing education in the digital marketing space to introduce new strategies, tactics, trends and softwares for facilitating enhanced marketing practices.

Education And Experience Required:

  • Bachelor’s degree in marketing, communications, public relations or related field.
  • Experience with social media management and digital/social media ad campaigns.
  • 3 years of professional experience.
  • Previous agency experience preferred.

Apply (or request more information):  Apply today! Fortibus Job Application via LinkedIn

Water Mission: Seeks Direct Marketing Manager

By Megan Gould
Posted on 17 January 2020 | 11:52 am — 

With Who:  Water Mission

Location:  Charleston, SC

Type of Employment:  Full-time

Position Description:  Do direct marketing campaigns excite you? Do you love planning, developing, and executing direct response programs that support donor acquistion and engagement? If yes, imagine doing so for an organzation that helps people have access to clean, safe water and an opportunity to experience God’s love. If this shouts “ideal job” to you, read on…

The Direct Marketing Manager is responsible for planning, developing, and executing the Water Mission’s direct response program to support donor acquisition, engagement, retention, and stewardship objectives. The position will report to the Director of Marketing and Communications and will oversee all campaigns, from setting strategy and establishing key performance indicators to daily project management and post campaign analysis.

This role will coordinate with internal teams and external vendors to create and implement direct response tactics across a variety of channels, including direct mail, email, videos, texts, web pages, and social media, to increase awareness of the global water crisis and positively promote the Water Mission brand. In the first 12 months, a successful Direct Marketing Manager will:

Responsibilities:  

  • Develop and execute the strategy to drive short-and long-term integrated direct response fundraising efforts targeted to reaching new constituents, reactivating lapsed donors, and engaging and lifting active donors
  • Initiate and strengthen direct response activities that increase brand awareness, generate revenue, and enhance relationships with the ministry
  • Identify and segment target audiences for each tactic
  • Collaborate with Donor Care and leverage insights from campaign and database analytics to develop effective data-driven direct response initiatives, improving file health, segmentation strategies, and campaign performance
  • Champion the use of data analytics to inform strategies
  • Ensure fundraising goals, acquisition targets, and stewardship plans and budget goals are met
  • Lead internal creative and content approval processes; communicate desired key messages; and adhere to ministry standards, style guides, and legal and compliance regulations
  • Collaborate with leadership to establish campaign goals, metrics, budgets, scope, and timelines; optimize campaigns through A/B testing; report on performance; develop, manage, and track expenditures; and analyze campaign successes following completion
  • Provide recommendations on design and package configuration of all direct response tactics to achieve cost efficiencies and maximize impact
  • Manage annual revenue and expense planning, budgeting, and forecasting for campaigns
  • Cultivate and manage key external vendor relationships

Qualifications:

  • Personal and growing relationship with Jesus Christ
  • Bachelor’s degree required; additional education preferred, preferably in marketing, communications, advertising, business, or related field
  • Five years of executing multi-channel integrated direct response campaigns, including knowledge of regulatory standards, segmentation, and revenue and expense planning
  • Demonstrated knowledge and ability to use data to optimize campaign performance – preferably in the nonprofit or ministry sector
  • Advanced knowledge of direct response, mid-level, and sustainer techniques
  • Excellent written and verbal communication skills, including the ability to clearly articulate ideas and feedback in a constructive way
  • Ability to work both independently and collaboratively with a team
  • Exceptional organizational skills and attention to detail; ability to effectively manage competing priorities and meet concurrent deadlines
  • High level of proficiency with Microsoft Office Suite; experience with Raiser’s Edge a plus

Apply (or request more information):  Apply today! Water Mission Job Application  (more job post info)

Easter Seals, Inc: Seeking Senior Director, Direct Marketing

By Megan Gould
Posted on 17 January 2020 | 11:41 am — 

With Who:  Easter Seals, Inc

Location:  Chicago, IL

Type of Employment:  Full-time

Position Description:  Responsible for the strategic development and execution of an integrated marketing strategy across Easter Seals direct response channels. Responsible for revenue, expense and forecasting management and communication with Executive team regarding performance trends. Liaises with program agency of record on production and mailing schedule. On-going focus on strategy to achieve maximum program results. Primary vendor partner liaison and accountable for managing their scope of work. Serves as a resource of information and provides direction as needed for the Senior Vice President of Development s as well as other stakeholders across the organization.

Essential Job Duties and Responsibilities:  

  •  Responsible for weekly and monthly management of revenue performance tracking and management. Accountable for strategic goal setting and monitoring of overall campaign performance and YTD net revenue.
  • Manages strategic planning and campaign objectives from creative brief kickoff to turnover to production supplier and Senior Production Manager.
  • Partners with the SVP, Development, to execute the direct mail programs. Provides direction to marketing agencies on creative and copy, proofing, routing and gathering materials to meet established deadlines and revenue goals. Participates in strategic meetings to enhance program. Manages internal resources as needed to execute the program to established deadlines and performance metrics.
  • Collaborates with Agency of Record on campaign kick off meetings approving testing strategies, analysis of results and recommendations for future testing opportunities.
  • Manages online integration for direct marketing initiatives. Leverages best practices offline to increase online results. Participates in weekly agency meetings and provides direction as needed. Focus on digital acquisition through paid search and social media.
  • Manages the annual preparation of the direct marketing budget. Reviews test performance to determine packages, recommends appropriate quantities and ensures current pricing. Responsible for documenting decisions, recommendations and process followed to develop budget and overall revenue forecasting.
  • Manages the direct marketing team.
  • Develops and executes strategy to enhance donor engagement with the organization and improve campaign performance and overall retention.
  • Oversees the procurement, print, and production for the Direct Mail Program. Monitors vendor performance and provides direction. Maintains effective working relationships with suppliers.
  • Works collaboratively with Planned Giving to deliver a comprehensive marketing program for Planned Giving. Provides direct response expertise and production management of the newsletter programs to include print, production, postage, proofing, routing and gathering materials. Provides direction to internal resources and external consultants and suppliers. Assists with planned giving budget preparation.
  • Manages the direct marketing donor stewardship program. Develops and implements the schedule, provides direction to internal/ external resources for development and designs, coordinates with key stakeholders to determine audience segmentation and manages the selection, material order, postage, production and retention analysis.
  • Develop and grow a mid-level donor program as a pipeline to major gifts/bequests.
  • Continuously develops knowledge and skills as a direct marketing fund raising professional.
  • Understands and endorses Easter Seals mission and values
  • Enthusiastically supports and works with team members by conducting business ethically and with integrity; demonstrates respect for fellow colleagues; shows dedication to improving quality and is committed to customer service
  • Contributes to an organizational culture of innovation and exemplary performance
  • Performs other duties as assigned or requested

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skills and or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

  • Excellent written communications skills
  • Demonstrated budgeting skills/experience
  • Ability to communicate effectively in a variety of settings
  • Ability to complete assignments quickly, meet deadlines & follow through on projects
  • Must be accurate, flexible and well organized
  • Ability to utilize independent judgment and good decision-making skills
  • Possess qualities of integrity and tact
  • Ability to interact with and manage program consultants
  • Proficient in Microsoft Word, Excel, and constituent databases
  • Possess excellent interpersonal and relationship-building skills
  • Ability to work amiably under pressure
  • Desire to grow career within the direct marketing sector
  • Ability to set priorities and objectives with minimal supervision
  • Ability to provide direction and motivate others
  • Ability to travel on occasion

Apply (or request more information):  Apply today! Easterseals Job Application via CofC Alumni Career Center

Ntirety: Seeking Senior Manager, Marketing

By Megan Gould
Posted on 17 January 2020 | 11:35 am — 

With Who:  Ntirety

Location:  Denver, CO or Austin, TX

Type of Employment:  Full-time

Position Description:  Ntirety is seeking an experienced Senior Marketing Manager for either our Denver, CO or Austin, TX office. The Senior Marketing Manager will collaborate with the Chief Revenue Officer in executing the company’s B2B marketing strategy and programs (internal/external branding, demand generation, advertising/sponsorships, events, digital marketing) in order to support the company’s business objectives. Focused on acquiring and retaining new customers through a strong focus on channel marketing,  management of all online and offline marketing programs (i.e. PPC, SEO/SEM), digital advertising, webinars, content syndication, email, social, lead nurturing, and analytics. We are looking for a highly motivated marketing professional who is a self-starter and has proven experience in planning and executing successful lead generation marketing campaigns in the Cloud Hosting or SaaS space targeting mid-market to enterprise customers as well as Channel Partners. The ability to think strategically and willingness to roll up sleeves to get things done are key in this high-visibility role.

The Senior Marketing Manager is a creative, diligent generalist that will be responsible for developing and executing strategic marketing plans for the organization. While managing a small team of marketing specialists this individual will serve as the subject matter expert in all marketing-related activities through various channels with the objective of driving and attaining high sales figures. The Senior Marketing Manager will be involved in new product and service launches, and associated brands to meet profitability goals through effective marketing programs.

Collaboration with an array of cross-functional team members and external vendors is essential to increasing marketing’s contribution to revenue. This position requires a candidate with a blend of strategy, technical, creative, and analytic expertise

Essential Job Duties and Responsibilities:  

  • Analyze market trends to determine feasibility and profitability of new or existing offerings; make recommendations based on findings.
  • Lead planning and execute fully integrated channel marketing and demand generation marketing campaigns with the goal of driving attributable leads and revenue.
  • Perform ongoing tracking and reporting on B2B marketing initiatives.
  • Develop and execute B2B marketing plans that may include PPC, email campaigns, participation in industry conferences and events, webinars, and website updatesDevelop and promote branding initiatives consistent with corporate business goals and objectives.
  • Maximize brand value through the development of ancillary revenue streams and new opportunities.
  • Collaborate with both inside and outside sales representatives to identify customer needs.
  • Work with designers, writers, editors and other creative staff to produce marketing collateral in accordance with brand messages.
  • Monitor, evaluate, and report on competitor activities; make recommendations based on findings/opportunities discovered.
  • Analyze and evaluate current marketing activities, lead generation efforts and opportunities, own the business drivers and performance metrics to drive growth through effective marketing programs.
  • Be a powerful advocate and thought leader by representing assigned product lines in webinars, speaking engagements at industry events and blog contributions.
  • Develop and execute the go-to-market (GTM) strategy for assigned product line(s) from strategic plan to execution and sustaining.
  • Incorporate the value propositions into key customer and channel partner touchpoints and collaborate with all aspects of account-based marketing (creative design, PPC, display, events, social, digital, communications, and research) to integrate and amplify marketing efforts.
  • Collaborate closely and facilitate communication with the shared services team as necessary to drive activity, sales, and revenue.
  • Create, communicate and drive consensus of marketing strategy with the senior leadership team, shared services team and partner organizations.

Desired Minimum Qualifications:

  • Bachelor’s degree in business, marketing, technology or equivalent required. MBA preferred but not required.
  • Genuine desire to contribute, have fun, learn, grow and win.
  • 5 years of in-depth experience in marketing/demand generation marketing in Cloud Hosting, SaaS or related industry; a minimum of 2 years of experience directly managing B2B Channel and Digital Marketing programs with proven ability to deliver consistently strong measurable results.
  • Proven track record managing marketing pipeline generation, including managing campaigns from concept to ROI analysis.
  • Experience directing and coordinating campaigns via marketing automation platforms such as Marketo.
  • Proven ability to optimize for organic search on the major search engines: Google, Yahoo, MSN/Live and ASK. Google AdWords Certification a definite plus.
  • Experience managing and growing a team.
  • Proven track record of developing and executing successful demand generation campaigns from lead generation to overall revenues that result in meeting strategic business objectives.
  • Some product marketing experience is a plus but not required.
  • Exceptional analytical skill is a plus.
  • Strong experience in conveying strategic recommendations, communicating forthcoming campaigns and results to sales and executive teams.
  • Solid understanding of the Mid-Market and Enterprise segment including technology adoption, infrastructure drivers, decision makers, and pain points.
  • Strong written and verbal communication skills.
  • Must be able to work effectively in a cross-functional organization and coordinate people and resources from multiple areas of the company effectively.

Apply (or request more information):  Apply today! Ntirety Job Application via CofC Alumni Career Center

UNLV: Seeks Communication Coordinator

By Megan Gould
Posted on 17 January 2020 | 11:31 am — 

With Who:  Association for the Study of Higher Education, College of Education (University oif Nevada, Las Vegas)

Location:  Las Vegas, NV

Type of Employment:  Full-time

Salary: $45,000-$48,000; Position is contingent upon funding.

Position Description:  The Communication Coordinator will be a generalist charged with leading ASHE’s marketing and public relations strategy.

The Communication Coordinator will:

  1. Ensure accurate, relevant, appealing, and engaging website and email communication;
  2. Manage the Association’s social media accounts;
  3. Considering past performance, strategic goals, and platforms, develop a communications strategy to boost member & conference recruitment, engagement, retention;
  4. Support the planning of the annual conference by managing all communication-related aspects, including the website, email communication, program book, and graphic design as well as manage media, key contacts, and VIPS, as well as social media accounts on-site. The Communication Coordinator will also lead and participate in special projects of the staff and volunteer leadership.

Education:  This position requires a Bachelor’s degree in public relations, marketing, advertising, journalism, or other related communication fields from a regionally accredited college or university and 1-3 years professional and/or paraprofessional (e.g., internship) experience in communication, marketing, advertising, public relations, or related communication field. Credentials must be obtained prior to the start of employment.

Additional Qualifications:

  • Demonstrated communication skills, with a preference for experience with creating and managing communication and/or marketing campaigns; this may be through a professional or paraprofessional (e.g., intern) role.
  • Experience and knowledge of computer software, including Adobe Suite, HTML, and other comparable graphic design programs preferred. Mid to advance graphic design experience and skills are preferred.
  • Firm grasp of social media tools and platforms, including the ability to interpret analytics.
  • Excellent interpersonal, written, and verbal communication skills
  • Demonstrated capability to manage a wide range of activities which produce results based on established goals and objectives
  • Strong decision-making, organizational, and problem-solving skills
  • Ability to establish and maintain effective working relationships with a diverse group of national and international scholars
  • Willingness to travel 1-2 times per year for conference planning and administration and professional development.

Apply (or request more information):  Apply today! UNLV Job Application

National Court Reporters Association: Seeks Content Specialist

By Megan Gould
Posted on 17 January 2020 | 11:21 am — 

With Who:  National Court Reporters Association

Location:  Reston, VA

Type of Employment:  Full-time

Salary:  $48,000

Position Description:  The Content Specialist aids NCRA’s Content Manager with social media strategy, proofreads and writes collateral material, monitors messaging and establishes good customer service, ensuring that the association’s messaging and outreach is comprehensive, impeccable, and thoroughly delivers on industry support.

Primary Job Responsibilities:

Editorial component – 40%: Proofreading and copy editing for the entire Association.

  • Aid in developing the quality, accuracy, timeliness, and relevancy of information of all written communication, including print and online magazine and newsletters, collateral materials, mobile apps, and websites.
  • Provide recommendations for enhancement and expansion of content.
  • Write and place materials for other organizations to help promote court reporting and captioning.

Social Media component—30%: Create, implement, and manage a comprehensive social media strategy to increase NCRA’s industry reach, web traffic, and brand awareness through creating communities outside of the traditional areas.

  • Works with Content manager to design social media strategies to achieve marketing targets
  • Engage with other organizations and industry professionals via social media to create a strong network
  • Creates content through community building
  • Serves as back-up to all company social media accounts ensuring up-to-date content, including Facebook, Twitter, LinkedIn, Instagram, and YouTube
  • Create social ‘buzz’ regarding industry news, member opportunities, and events
  • Facilitate communication (Facebook LIVEs, DMs, organize chats) with external groups
  • Monitor SEO and user engagement and suggest content optimization
  • Stay up to date with new digital technologies and social media best practices
  • Perform a variety of other tasks designed to support the editorial and copywriting process.

Generating Content:

Content generation for electronic and printed materials for internal and external audiences, including various marketing, promotional, and informational materials.

  • Ability to identify story ideas and follow through to finished articles and stories for electronic and printed membership publications
  • Ability to develop relationships for both short and long-term resources
  • Ability to produce (write and edit) high-quality articles and other materials under deadline
  • Ability to coordinate materials for external promotional purposes
  • Ability to work with both internal and external organizations to promote the Association and its membership

Knowledge and Skill Requirements:

  • Impeccable proofreading and editorial skills; must be well versed in Associated Press (AP) Style
  • Strong writing skills with attention to detail is a must
  • Must possess excellent communication, presentation, and leadership skills, along with having the ability to build relationships across departments and at all levels of the Association
  • Must be able to perform corrections to existing copy in a variety of formats, including Microsoft Office, a web-based content management system, and the Adobe Suite
  • Strong organizational skills with the ability to prioritize competing deadlines and projects
  • A consummate professional with experience in a deadline-driven environment, a quick learner, self-motivated, and an eye for details
  • Desire to push the envelope with new, innovative ideas while exhibiting flexibility and eagerness to create a high-quality end product
  • The objectives and, thus, the review process for this position will be closely connected to quantifiable data points—consistency of clean copy versus copy with numerous errors
  • It cannot be stressed strongly enough that this role must be passionate about reducing errors in NCRA’s copy. A person with proactive tendencies to seek out and correct mistakes will be rewarded and celebrated in this role.

Education/Training/Experience Requirements:

  • Bachelor’s degree in marketing, English, journalism, media, communications, or relevant field
  • 3-plus years of experience in professional editing and proofreading
  • Strong knowledge of and interest in contemporary English practices with high levels of precision and respect for grammar, punctuation, spelling, composition, and style
  • Proven experience in writing and editing (several tests will be given during the interview process)
  • Proven work experience as a social media strategist or social media manager
  • Hands on experience using social media for brand awareness
  • Understanding of SEO, social media, and web traffic metrics
  • An ability to identify target audience preferences and build content to meet them

Location and Travel:  

  • The Content Assistant will be based out of NCRA’s Reston, VA, headquarters.
  • Travel: Potential of 10% to events and meetings around the country.

Apply (or request more information):  Apply today! Send cover letter and resume to Human Resources at jobs@ncra.org.

San Diego French-American School: Seeking Marketing Associate

By Megan Gould
Posted on 17 January 2020 | 11:16 am — 

With Who:  San Diego French-American School

Location:  La Jolla, CA

Type of Employment:  Full-time

Salary:  $40,000 – $60,000

Position Description:  The Marketing Associate (MA) reports directly to the Director of Enrollment Management, Marketing and Communications (DEMMC), with the primary function of supporting the school’s efforts in branding and messaging, marketing and digital marketing, internal and external communications (in collaboration with the Communications Manager), admissions and retention, and community building. The MA plays an important role by providing administrative support, project management and execution support and creative contributions to the Office of Enrollment Management, Marketing and Communications, including using best practices for non-profits in the above areas, working extensively with technology and data/data analysis, social media, reporting, messaging, content creation, website design/enhancement and other related marketing, digital marketing, communications and admissions tasks in collaboration with other departments (Development, Enrichment, Finance, Facilities, Academic Directors and the Head of School).

Position Overview:

  • Full time year-round position.
  • 4 weeks-vacation plus an additional week between Christmas and New Year’s.
  • Salary range $40,000 – $60,000 (commensurate with qualifications and experience); competitive benefits.
  • Occasional evening/weekend work required; ability to lift and carry up to 35lbs.
  • Dynamic team; compelling educational mission.

General Duties in Marketing, Digital Marketing, Communications and Admissions:

  • Implement short and long-term marketing, admissions, and communication strategies to support the advancement of the school’s mission, vision, brand, reputation, philosophy, and events.
  • Promote programs that enhance the public perception of the school, interest parents to send their children to and remain in the school if already part of the community, and encourage donors to contribute to SDFAS.
  • Work with the DEMMC, the Communications Manager, the Director of Development, the Enrichment Manager, the faculty and staff, and Head of School to achieve brand consistency, coordination of messages, and the highest standards for external and internal marketing and communications.
  • Support public relations for school events which may include, but is not limited to photography, production of newsletters, press releases for publication and working with media contacts.
  • Create marketing content consistent with SDFAS’s overall mission, values and brand messaging.
  • Produce video clips; select photographic and other images to accompany messaging; produce video interviews of current and former parents, current students and alumni, current faculty and staff (for marketing purposes and for use as web content); maintain media archives.
  • Work closely and collaboratively with the administrative team.
  • Acts as a passionate and tireless lead promoter of the school’s mission, vision, core values, identity and brand.
  • Act as an enthusiastic ambassador of our program to all current and potential stakeholders.

As-Needed Support to Admissions & Communications:

  • As needed, welcome prospective families to the campus warmly and tour them around the campus sharing with them basic knowledge of the school’s facilities and programs.
  • As needed, assist the Director of EMMC with admissions-related work, including responding to inquiries, following up with multiple touch points with inquiries and applicants.
  • As needed, assist with other recruiting and admissions activities, including, but not limited to, open house, preschool academies, events off campus, parent education opportunities and shadow days for student applicants.
  • As needed, ssist with the communications function of the school as needed, for example with the weekly digital all-school newsletter, creating and posting content for blogs, interfacing with the Community Association and Room Parents, coordinating messaging among administration and the academic leadership, helping with the organization and execution of school, community and parent events.
  • As needed, Support recruiting and admissions processing by using recruiting and admissions technology.

Website:

  • Lead and collaborate in the creation, modification and update of web content and related protocols, including overseeing a process to translate the same into French for the French side of the website
  • Ensure the website design flow adheres to branding specifications and is conducive to a user-friendly find/view pattern.
  • Constantly check the website for smooth and error-free functioning; troubleshoot or manage effective troubleshooting as needed
  • Advance the SDFAS marketing strategy by tracking and analyzing website data, including using GoogleAnalytics and other best practices in SEO or the oversight of an SEO strategy and process

Print Materials:  

  • Collaborate in the design and production of printed materials for educational, fundraising, admissions, enrichment and administrative operations.
  • Manage creation and selection of photography for print and electronic communications.
  • Support the development and execution of collateral materials for major organizational initiatives.

Social Media and Media Relations:  

  • Promote school and community association events via messages and content placed in weekly all-school parent newsletter.
  • Maintain the school’s Facebook, Instagram and Twitter pages and continually feed and update all social media.
  • Actively monitor the school’s online reputation and react quickly and with a concerted marketing and communications response when needed
  • Write and distribute press releases and radio advertising; pitch the local media to secure media placement (e.g. La Jolla Light)

Key Skills & Competencies:  

  • Outstanding organizational skills, exceptional attention to detail; creative thinking and problem-solving skills.
  • Superior written and verbal communication skills in English (and if also in French, this is a real advantage); compose, edit, and proofread text with accuracy.
  • Superior interpersonal and social-emotional skills, including self-awareness, empathy, patience, active listening ability, and clarity of thought and communication.
  • Superior technology skills and the motivation and ability to quickly learn common non-profit industry platforms (as well as new and emerging ones: email marketing software, website, DocuSign, student information systems, teleconferencing software, emerging communications and marketing platforms, new social medial arrivals, etc.).
  • Energetic, motivated and a genuine life-long learner who enjoys teaching him or herself new things through one’s own research, experimentation and seeking of training from those more expert; a “networker”.
  • Able to prioritize and balance a variety of projects simultaneously and meet critical time deadlines under significant pressure; short- medium- and long-term project management and execution skills; accountability to self and team.
  • Proficient and comfortable both as a collaborative team member and as an individual contributor.
  • Marketing-communications experience in copywriting, graphic design, and public relations.
  • Experienced with social media platforms and associate best marketing practices for using them.
  • Customer service-oriented through and through; a building of partnerships; a collaborator.
  • Highly discreet, with great respect for confidentiality and the dignity of children and adults alike.

Required Qualifications:  

  • Bachelor’s degree, preferably in marketing, digital marketing, English/journalism, public relations, computer science, or a related marketing or communications field preferred.
  • Proficient in Google Suite, Chromebook Cloud-Based Computing, Mac platform as well as some or all of the following applications: WordPress, Publisher, Adobe Acrobat, Photoshop, Illustrator, InDesign, and Mac platform. Coding knowledge and experience a plus.
  • Working knowledge of web development languages, content management systems, student information systems, current browsers and other emerging web technologies.
  • Bilingual with native level English (oral and written proficiency or fluency in French is a real advantage).
  • Non-profit experience preferred but not required.
  • Must be able to clear a background check and TB test and demonstrated a history of ability to work effectively with both children and adults.

Apply (or request more information):  Apply today! Please send as a single PDF file a cover letter, curriculum vitae, personal statement (written in English), writing sample in French (if applicable), and at least two recent letters of recommendation (one of which is from a current or former direct supervisor) to the attention of Ms. Isabelle Gilet, Director of Enrollment Management, Marketing and Communications to the following email address:  employment@sdfrenchschool.org

With Who:  Society of Interventional Radiology

Location:  Fairfax, VA

Type of Employment:  Full-time

Position Description:  This highly visible and connected role is a key member of the society’s communications team, collaborating regularly with staff, physician volunteers and society partners to creatively position SIR and IR through the society’s social media channels and member communication vehicles. She/he is responsible for developing, executing and reporting on social media engagement and strategies that advance a variety of society efforts.  This individual is also responsible for development and assembly of SIR’s e-newsletters and alerts and provides media relations and editorial support for SIR’s Annual Scientific Meeting.

Primary Functions and Responsibilities:

Social Media

  • Executes SIR’s social media strategy across all channels by expanding the reach of society news content and researching engaging and relevant news and topics for discussions
    • Engages in active listening on SIR’s key social media sites with an ear toward responsive engagement with member conversations, to include triaging content and tapping staff subject matter experts for response
    • Drafts appropriate messages to further SIR’s voice
    • Measures and reports on social media engagement
    • Records, edits and project-manages the creation of video for use on social media and the website. Also manages the intake and editing of community-sourced video.
  • Explores new social media tools and tactics, assessing their benefits of use to amplify engagement with SIR on social media
  • Leads strategic thinking around and deployment of social media advertising to advance SIR programs and events
  • Identifies opportunities for and schedules special social media events, such as Twitter chats or Instagram takeovers (e.g., to observe certain awareness months related to IR treatments; to spotlight member achievements; etc.)
  • Coordinates with member-volunteers to ensure messaging on member-run social media accounts is precise and on-brand
    • Assists and advises them on messaging, measurement
    • Organizes Annual Meeting coverage for maximum reach

Member Communications

  • Develops, edits and disseminates SIR’s Guidewire and Member Alerts, and assists with Vision and Stats, gathering/writing/editing content and working as needed with others on production and issuance
  • Develops infographics, visuals and graphical “story shorts” that spotlight important SIR efforts, activities, programs and member benefits on social media, newsletters, website and other member communications vehicles
  • Supports content editing of newsletter and e-blast copy to ensure consistent, clear and accurate messaging

Secondary Functions and Responsibilities:

Public Relations

  • Monitors media mentions of SIR, interventional radiology and top leadership for situational awareness and response
  • Identifies member stories from social media that can be developed into media pitches or articles
  • Supports SIR’s Annual Scientific Meeting press program by: writing promotional, business and awards press releases; assisting in abstract review; and conducting other duties as needed
  • Responds to requests for information and assistance from the media

Skills and Expertise:

  • Three to five years of progressively responsible communications experience in social media and other organizational communications experience in a nonprofit or trade association environment is beneficial
  • Excellent verbal/written communication, proofreading and editing skills
  • Excellent interpersonal and organizational skills
  • Experience with social media platforms in a professional setting (Facebook, Twitter, LinkedIn, Instagram, YouTube) and web measurement and social management tools (Google Analytics, Buffer, TweetDeck)
  • Experience working in a digital communications platform (Informz, BlueHornet, ConstantContact or similar platform)
  • Experience with graphic design platforms (Canva, Piktochart)
  • Experience with media monitoring and distribution platforms (PR Newswire, Cision, Meltwater)
  • Experience with basic video editing platforms (YouTube, iMovie)
  • Proficiency with MS Office (Word, Excel, PowerPoint)
  • Proficiency with G Suite tools (Google Docs, Google Alerts, Google Forms)

Education:  Bachelor’s degree in communications, journalism, public relations or related field from a four-year college or university or equivalent experience

Apply (or request more information):  Apply today!  Job Application via the CofC Alumni Career Center

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