Summary:
The eCommerce Program Specialist is responsible for daily operations associated with the execution of onsite merchandising, promotional, marketing and product activity for AutoZone.com.
Responsibilities:
- Coordinate with cross functional teams and agencies on promotions, marketing campaigns, pricing, inventory (FFC) for AutoZone.com and AutoZonePro.com
- Work collaboratively with the in-house creative team to generate the appropriate digital content to optimize online campaign themes and performance. Understand process flow and manage effectively.
- Facilitate required online merchandising asset availability (i.e. images, copy) for content management team. Work to create landing pages, links, URL’s, pickup information
- Ensure that all digital marketing platforms are consistent with messaging and optimized for conversion without sacrificing an on-brand and seamless customer experience
- Promotions tracking, coordination, and post-campaign results reporting. Log promotional pricing and analyze the effectiveness of the promotions. Ensure site product offering is aligned with e-commerce promotional calendar
- Affiliate program monitoring and/or activation of promotional support
- Consistently monitor the accuracy of product content, availability, etc.
- Become proficient on all tools required for implementation
Requirements:
- Currently pursuing a Bachelor’s degree in Business, eCommerce or Marketing
- Strong attention to detail
- Ability to understand cross functional workflows and implementation process
- Experience in digital commerce or marketing preferred
- Ability to read and digest web analytics reports
To view internship description and apply, visit: https://cofc.joinhandshake.com/jobs/2514730