With Who: Ball State University
Location: Muncie, IN
Employment Type: Full-Time
Position Description: Oversee Ball State University’s official social media accounts and interactive efforts—including Facebook, Instagram, Twitter, LinkedIn, Snapchat, and TikTok with a goal of telling the University’s story across platforms to build an engaged audience. This person also needs to understand the integration of social media with other digital channels, such as the web, as part of a cohesive content strategy. As part of the Marketing and Communications team, the Social Media Strategist is responsible for planning, implementing, and managing a social media strategy that promotes active engagement for all audiences — including prospective and current students, faculty and staff, alumni, the general public, and more. Position requires occasional evening and weekend work, and may include some travel.
Requirements:
- Minimum Education: Bachelor’s degree in marketing, journalism, public relations, communications, business, or related field from an accredited institution.
- Preferred Education: Master’s degree from an accredited institution.
- Minimum Experience: At least three years of working experience in social media marketing or as a digital media specialist.
- Preferred Experience: Proven experience within a higher education setting – specifically marketing to diverse audiences; proficiency in data-driven decision making; demonstrable experience in social media listening and familiarity with related social software tools; working knowledge of WordPress, Hootsuite, Google Analytics, search engine optimization (SEO) and Adobe Creative Suite including Adobe Photoshop, Premier and/or final Cut Pro; understands and researches trends in digital marketing.
- Minimum Other: Excellent consulting, writing, editing (photo/video/text), presentation and communication skills; demonstrable social networking experience and social analytics tools knowledge; knowledge of digital marketing and good understanding of major marketing channels; positive attitude and customer oriented with good multitasking and organizational ability; possess and maintain a valid driver’s license and be insurable under the university’s auto fleet policy.
Application Deadline: July 30, 2020
Apply (or request more information): See the job posting, or request more information, on the Ball State Univ Employment Opportunities site.