by Erika LeGendre | Feb 11, 2022 | In the News, Marketing and Management
Can ROI be determined for AR-based marketing campaigns? In a recent magazine article, Professor Jennifer Barhorst answers this question with the Association of National Advertisers (ANA) — the advertising industry’s oldest and largest trade organization....
by Erika LeGendre | Feb 3, 2022 | Hospitality and Tourism Management, Students
Faculty at the College of Charleston School of Business have selected senior Hailey Keith as one of South Carolina’s 2021 Governor’s Tourism Student Award winners. Students studying tourism at South Carolina colleges and universities who have shown exceptional...
by Erika LeGendre | Feb 1, 2022 | Hospitality and Tourism Management
To celebrate the retirement of local restauranteur Steve Kish, Queen Street Hospitality Group has announced the establishment of an endowed fund to provide scholarships to students involved in hospitality and tourism management at the College of Charleston School of...
by Erika LeGendre | Jan 31, 2022 | School News
Alan T. Shao, dean of the School of Business at the College of Charleston, has announced he will be transitioning from his position this summer after more than 13 years of service. “Over a decade as dean has been a magical carpet ride,” said Shao, who came to the...
by Erika LeGendre | Jan 28, 2022 | Faculty News
Helping students identify and pursue career-oriented goals is at the heart of management and marketing professor Angela Passarelli’s work. And, as the new director of research for the Institute of Coaching at McLean Hospital/Harvard Medical School, she hopes to...