Examining Chaos at Lollapalooza Earns Marketing Professor “Cool” Research Award

Kelley Cours Anderson, Ph.D.

Faculty members at the College of Charleston School of Business are always on the cutting-edge of research. Case in point, Kelley Cours Anderson, Ph.D., assistant professor of marketing.  

At the 2022 Consumer Culture Theory Conference, Anderson and Anastasia Thyroff, Ph.D. at Clemson University, won the inaugural Jim McAlexander Cool Research Award for their paper on Chaos in Lollapalooza — one of the largest and most iconic music festivals in the world. 

Kelley Cours Anderson, Ph.D.

Kelley Cours Anderson, Ph.D.

We recently caught up with Anderson to discuss the paper, its insights and what doing innovative research is all about. 

How did you and your co-researcher, Anastasia Thyroff, Ph.D. over at Clemson University, come up with this research idea?  

Dr. Thyroff and I are avid music lovers! We got the idea for this research when attending modern music festivals and being shocked at how much it pushed against traditional marketing literature that stresses order, certainty, and repeatability. We noticed that it was often the chaos and times of mayhem that often led to the most discussed and memorable moments.  

This paper, in particular, received renewed attention following the tragedy of last year’s Astroworld Festival as it was a reminder that not all music festivals are alike.  

What was the most surprising thing you and Professor Thyroff found? What are some of the key takeaways from your research? 

This ongoing ethnography means going into the “field” of Lollapalooza concerts, including going online to understand the energy of this annual festival. One major finding, again related to Astroworld Festival, is that while consumers enjoy the chaos of a music festival, there is such thing as too much chaos. We find large music festivals (like Lollapalooza) are actually creating safety nets for consumers. Consumers may act wild, pushing the boundaries and adopting temporary identities, but at the same time, they feel safe in doing so. Their safety is unconsciously assumed and not always physically recognized. Interestingly, safety measures fade into the background. It is such an important form of service and often goes unrecognized (by consumers and scholars alike).  

How can this impact large-scale music festivals in the future?  

There is an act of mutual desire for what we call ‘bounded chaos’ within these events, but the small things matter. This is still a work in progress, but we hope this will help inform the importance of creating safe environments that still embody the chaos desired by many consumers.  

You and Professor Thyroff won the inaugural Jim McAlexander “Cool Research” Award at this year’s Consumer Culture Theory Conference. What does this say about intellectual contributions and research to you? What makes research cool? 

The award was such an incredible surprise and honor. The namesake of this award was a deeply respected and inspirational scholar in the field of marketing. Despite all of Dr. Jim McAlexander’s success, he never forgot the importance of enjoying what we do. Jim had a motto, “do no boring research.” For instance, Jim and his co-author John Schouten had a blast researching Harley Davidson and their research on the topic is iconic. At the heart of how Jim McAlexander researched and advocated is that we can learn while having fun at the same time.  

As academics, we work on research projects for years – some for decades. As a researcher, if you’re not excited to jump in, it comes through in the final product. So, what’s the remedy? Work on exciting projects. Don’t we all love cool things? Even when I worked in the consumer research industry, I found projects that draw you in – are what is often characterized as “cool.” This mirrors the motto of ‘do no boring research’ as well. That doesn’t mean it has to be cool or interesting to everyone. Novelty is undoubtedly subjective, so it is important to understand what could be novel to the relevant group. But more than anything, it needs to be something that gets you jazzed. 

Business Faculty Awarded for Accomplishments in Service, Teaching and Mentorship

Left to right, First row: Chen-Huei Chou, Ph.D.; Esta D. Shah, Ph.D.; Rafael Teixeira, Ph.D. Left to right, Second row: James Malm, Ph.D., Ferris D. Kaplan, M.A.; Lancie Affonso, MBA, M.I.B.S.

At the end of each academic year, the School of Business recognizes outstanding professors with distinguished awards in service, teaching, research and mentorship.

The following awards were given to faculty for the 2021-22 academic year:

2022 Distinguished Service Award — Chen-Huei Chou

Chen-Huei Chou, Ph.D. is a professor of information management and decisions sciences and serves as chair of the department of supply chain and information. Chou has been teaching at the College of Charleston since 2008.

2022 Distinguished Teaching Award – Esta Shah

Esta Shah, Ph.D., assistant professor of marketing in the department of management and marketing, joined the College of Charleston in 2018. Shah’s teaching interests relate to consumer behavior, advertising and marketing strategy, and international marketing. Her passion is with students and mentoring young research scholars and she serves as co-director of the Schottland Scholars program.

2022 Distinguished Research Award — Rafael Teixeira

Rafael Teixeira, Ph.D. is an assistant professor of supply chain and operations management in the department of supply chain and information management. His research interests include supply chain strategy, food supply chain, and B2B service supply chain. Teixeira publishes in journals like the International Journal of Retail & Distribution Management, Transportation Journal, and International Journal of Production Economics.

2022 Distinguished Adjunct Teaching Award — Ferris Kaplan

Ferris Kaplan, M.A. has served as adjunct marketing faculty in the department of management and marketing since 2014. He has more than 30 years of senior marketing experience at large for-profit and nonprofit companies and serves as the advisor for CofC’s (School of Business) American Marketing Association Collegiate Chapter.

2022 Howard F. Rudd, Jr. Distinguished Faculty Award – James Malm

James Malm, Ph.D. is an associate professor of finance in the department of finance. He teaches financial modeling and financial management courses at both the graduate and undergraduate levels. Additionally, he has led MBA students on global immersion programs to Prague, Czech Republic, London, United Kingdom, and Mumbai, India. His research interests include corporate finance (especially corporate litigation, corporate governance, mergers and acquisitions), investments, and international finance. He specializes in empirical corporate finance, focusing on the link between the legal environment and corporate behavior.

2022 Distinguished Undergraduate Mentor Award – Lancie Affonso

Lancie Affonso, MBA, M.I.B.S. ’96, a senior instructor with a joint appointment in the Department of Management and Marketing and the Department of Computer Science, received the newly established Distinguished Undergraduate Mentor Award by the Office of the Provost and Academic Affairs for his exceptional mentoring to students throughout their careers. Affonso has been teaching and mentoring at the College of Charleston since 2001 and currently serves as a Faculty Fellow in the Honors College for the Entrepreneurship Living Learning Community (E-LLC).

Hospitality Professor Offers Insights on Brunch Trends

Love to brunch? Join the club!

Fortunate for us, our location here at the College of Charleston School of Business awards us a variety of top-notch brunch spots to explore.

Recently, Professor Jeremy Clement, senior instructor and internship coordinator for hospitality and tourism management, spoke with LawnStarter about 2022’s Best Cities for Brunch Lovers.

Outdoor brunch has become the way to go. So nice patio furniture and a smart, but comfortable, use of outdoor space is absolutely crucial for a brunch spot.

Read more of Professor Jeremy Clement’s insights here.

Research by Information Management Professor Featured in Wall Street Journal

Research led by Iris Junglas, Ph.D. of the College of Charleston School of Business was featured in The Wall Street Journal.

Research led by Iris Junglas, Ph.D. of the College of Charleston School of Business was recently featured in The Wall Street Journal.

Iris Junglas

Faculty at the College of Charleston School of Business make an impact by producing intellectual contributions for society at large. Many times, these contributions allow businesses to think a little differently.

Recently, a study led by Iris Junglas, Ph.D., the Noah T. Leask Distinguished Professor of Information Management and Innovation, was featured in The Wall Street Journal

In their research published in the International Journal of Information Management, Junglas and her co-researchers found increased levels of IT empowerment and higher levels of perceived performance among those who actively use consumer IT (such as personal smartphones) versus those who do not. According to Junglas:

IT empowerment is real. You can empower people with IT in the workplace.

Read the research brief in the Journal Reports: Technology section of The Wall Street Journal. 

New Faculty Research on Virtual Marketing Strategies, Stress in Distance Learning

Kelley Cours Anderson, Ph.D. and Mohamed Tazkarji, Ph.D.
Kelley Cours Anderson, Ph.D. and Mohamed Tazkarji, Ph.D.

Kelley Cours Anderson, Ph.D. (left) and Mohamed Tazkarji, Ph.D. (right)

Two new faculty members at the College of Charleston School of Business are making waves with recent research. 

Virtual Marketing Strategies 

Kelley Anderson, assistant professor of marketing, recently had her co-authored publication, “The Impact of Virtual Marketing Strategies on the Price-TOM Relation,” accepted by The Journal of Real Estate Finance and Economics. The journal is ranked “A” by the ADBC Journal Quality List

The Role of Stress in Distance Learning 

Assistant professor of information management Mohamed Tazkarji’s paper, “Distress, Eustress, and Continuance Intentions for Distance Learners,” was recently published in the Journal of Computer Information Systems. The journal is also ranked “A” by the ADBC Journal Quality List.  

An excerpt from the abstract: 

While there has been considerable research related to distance learning, there is surprisingly little research into the role stress plays in distance learning. Therefore, in this paper, we investigated two types of stress: distress and eustress. Using a combination of stress theory and the job and demand resources theory, we developed a research model to predict distance learning satisfaction and continuance intentions. 

Read the full article. 

Management Professor Brings Leadership Coaching to the Forefront

College of Charleston School of Business Professor Angela Passarellli with a business student

College of Charleston School of Business Professor Angela Passarellli with a business student

Helping students identify and pursue career-oriented goals is at the heart of management and marketing professor Angela Passarelli’s work. And, as the new director of research for the Institute of Coaching at McLean Hospital/Harvard Medical School, she hopes to elevate that work around the world and at the College of Charleston.

“Coaches, through asking provocative questions and listening deeply and creating reflective space, help individuals engage in a self-directed learning process,” says Passarelli, who implemented the School’s Master of Business Administration leadership coaching program in 2018.

“I think the College could be a place that’s known for advancing work in this area, a place where other faculty come to see what we’re doing because we do it so well,” she adds.

Read the College of Charleston Magazine article for the full story including, Passarelli’s tips for a rewarding career.