by Erika LeGendre | Sep 2, 2022 | Marketing and Management, School News
Adding to its catalog of in-demand business degrees with a liberal arts core, the College of Charleston School of Business now offers a Bachelor of Science in Management. “Management is the allocation of a company’s most valuable resource — its people,” says Carrie...
by Erika LeGendre | Mar 7, 2022 | Faculty News, Marketing and Management, Supply Chain and Information Management
Two new faculty members at the College of Charleston School of Business are making waves with recent research. Virtual Marketing Strategies Kelley Anderson, assistant professor of marketing, recently had her co-authored publication, “The Impact of Virtual...
by Erika LeGendre | Feb 11, 2022 | In the News, Marketing and Management
Can ROI be determined for AR-based marketing campaigns? In a recent magazine article, Professor Jennifer Barhorst answers this question with the Association of National Advertisers (ANA) — the advertising industry’s oldest and largest trade organization....
by Erika LeGendre | Dec 13, 2021 | Faculty News, Marketing and Management
In an interview with The Aspen Institute, assistant Professor of Management Oscar Jerome Stewart, Ph.D., details his innovative method of encouraging students to approach business problems using art and creativity. Stewart shares, Creativity in our pedagogy, as...
by Erika LeGendre | Sep 1, 2021 | Internships, Marketing and Management, Students
by Mia Olijslager There is a lot that goes on between the time you hit that “place your order” button and seeing your package delivered at your doorstep, just ask Emily Cooperman ‘22. After spending ten weeks as an intern at one of Amazon’s delivery stations in New...
by Braelyn Diamond | May 14, 2020 | Alumni, Hospitality and Tourism Management, Marketing and Management
Lauren Furey ’19 has always loved feeding people, and recently she’s been doing so virtually. Since social distancing orders have been put in place due to the COVID-19 pandemic, Furey – owner of Lauren Furey LLC which offers personally curated culinary experiences –...
