Research by Information Management Professor Featured in Wall Street Journal

Research led by Iris Junglas, Ph.D. of the College of Charleston School of Business was featured in The Wall Street Journal.

Research led by Iris Junglas, Ph.D. of the College of Charleston School of Business was recently featured in The Wall Street Journal.

Iris Junglas

Faculty at the College of Charleston School of Business make an impact by producing intellectual contributions for society at large. Many times, these contributions allow businesses to think a little differently.

Recently, a study led by Iris Junglas, Ph.D., the Noah T. Leask Distinguished Professor of Information Management and Innovation, was featured in The Wall Street Journal

In their research published in the International Journal of Information Management, Junglas and her co-researchers found increased levels of IT empowerment and higher levels of perceived performance among those who actively use consumer IT (such as personal smartphones) versus those who do not. According to Junglas:

IT empowerment is real. You can empower people with IT in the workplace.

Read the research brief in the Journal Reports: Technology section of The Wall Street Journal. 

Barhorst Featured in Association of National Advertisers Magazine

Can ROI be determined for AR-based marketing campaigns? In a recent magazine article, Professor Jennifer Barhorst answers this question with the Association of National Advertisers (ANA) — the advertising industry’s oldest and largest trade organization.

Barhorst’s research focuses on experiential marketing, brand management and MarTech domains. She has published her work in the Journal of Business Research, the Journal of Services Marketing and the Journal of Travel Research. In 2021, she received the Harold and Muriel Berkman Charitable Foundation Research Grant for a project focused on augmented reality.

Read “Keeping Things Real with Virtual Technologies” in ANA Magazine.*

*Note: ANA members have full access to the story; signed-in nonmembers will have temporary access for a limited period.

Finance Professor Discusses Risk/Pricing Framework for Auto Insurance Companies

James Malm, Ph.D.
James Malm, Ph.D.

Professor James Malm, Ph.D.

In an article with WalletHub regarding the cheapest car insurance in South Carolina for 2021, Professor James Malm addresses whether or not is fair for auto insurance companies to consider factors such as gender, age and occupation when setting premiums.

In setting premiums, auto insurance companies use a risk/pricing framework. Thus, the more risky behavior an individual exhibits, the higher the prospect of a future claim and hence the higher the auto insurance premium. Important determinants of auto insurance premiums include; driving record/behavior, vehicle type, location (state and zip code), traveling patterns, alcohol/drug use, educational status, credit history, seatbelt usage, claim history, among others.

Read the WallHub article to see the answers Professor Malm provided!

Professor Robert Hogan Discusses Growing Job Opportunities in Accounting

Professor Robert Hogan, chair of the School of Business Accounting and Business Law department, recently discussed the growing job opportunities in accounting for college students with Charleston Regional Business Journal.

Read the full article, Accounting attracts talent with early internships, job commitments, on Charleston Regional Business Journal.


Carter Real Estate Center Director Examines Solutions to Urban Expansion

Recently, Elaine Worzala, Ph.D. was interviewed by Point2 Homes on what growing cities like Toronto should do in order to counter urban density challenges. Is vertical sprawl, horizontal sprawl or missing middle housing the answer? Worzala lends her viewpoint:

For me, it has to be the middle road. People want to live in communities that are comfortable to be in, walkable, safe and enjoyable — where all the services for daily life are relatively close at hand, such as schools, day- or elderly care, grocery shopping, churches, entertainment and recreational areas. Density is not a bad word and it is important as continuous sprawl is clearly unhealthy for all.

For Worzala’s full response and the article in its entirety, read the Point2 Homes article here.

Worzala is a professor of Finance and the director of the Carter Real Estate Center at the College of Charleston School of Business. She earned her undergraduate, master’s and doctoral degrees from the University of Wisconsin-Madison. An active member of several academic and professional organizations, Worzala has completed projects for the Royal Institution of Chartered Surveyors, International Council of Shopping Centers, Pension Real Estate Association and National Association of Realtors.

BBC News Highlights Hospitality Professor’s Analysis of Airbnb Impact on Communities


With its renowned location in one of the top tourist destinations in the world, the College of Charleston School of Business reinforces its unique position as a leader in the exploration and examination of the tourism industry.

Daniel Guttentag, professor of hospitality and tourism management and director of the Office of Tourism Analysis, recently discussed the impact of peer-to-peer rental giant Airbnb on residents with BBC News. Read the full story >>

“While Airbnb opens up some neighborhoods to more tourists, it has sometimes proved unpopular with existing residents,” says Guttentag.

In his review of several studies specific to Airbnb, Guttentag found that the short-term lettings have both positive and negative effects on communities. These effects include increased profitability for property owners; the expansion of tourism into different parts of a city; and higher rents for adjacent properties.

Guttentag has been at the School of Business since 2017. His research interests include peer-to-peer lodging, volunteer tourism, market segmentation and casino gambling behavior. Under his direction, the Office of Tourism Analysis advises Charleston’s travel industry by providing key tourism data to decision-makers and stakeholders in the city.