School of Business Debuts New Management Major

College of Charleston School of Business

College of Charleston School of Business

Adding to its catalog of in-demand business degrees with a liberal arts core, the College of Charleston School of Business now offers a Bachelor of Science in Management. 

“Management is the allocation of a company’s most valuable resource — its people,” says Carrie Messal, chair of the Department of Management and Marketing and associate dean of the School of Business. “As the environment that surrounds organizations changes, it is important that managers in all different sectors better understand how to manage people.” 

In the program, students will better understand human behavior in the workplace while exploring concepts like justice, equity, diversity and inclusion, and social impact.

Read more at The College Today.

New Faculty Research on Virtual Marketing Strategies, Stress in Distance Learning

Kelley Cours Anderson, Ph.D. and Mohamed Tazkarji, Ph.D.
Kelley Cours Anderson, Ph.D. and Mohamed Tazkarji, Ph.D.

Kelley Cours Anderson, Ph.D. (left) and Mohamed Tazkarji, Ph.D. (right)

Two new faculty members at the College of Charleston School of Business are making waves with recent research. 

Virtual Marketing Strategies 

Kelley Anderson, assistant professor of marketing, recently had her co-authored publication, “The Impact of Virtual Marketing Strategies on the Price-TOM Relation,” accepted by The Journal of Real Estate Finance and Economics. The journal is ranked “A” by the ADBC Journal Quality List

The Role of Stress in Distance Learning 

Assistant professor of information management Mohamed Tazkarji’s paper, “Distress, Eustress, and Continuance Intentions for Distance Learners,” was recently published in the Journal of Computer Information Systems. The journal is also ranked “A” by the ADBC Journal Quality List.  

An excerpt from the abstract: 

While there has been considerable research related to distance learning, there is surprisingly little research into the role stress plays in distance learning. Therefore, in this paper, we investigated two types of stress: distress and eustress. Using a combination of stress theory and the job and demand resources theory, we developed a research model to predict distance learning satisfaction and continuance intentions. 

Read the full article. 

Barhorst Featured in Association of National Advertisers Magazine

Can ROI be determined for AR-based marketing campaigns? In a recent magazine article, Professor Jennifer Barhorst answers this question with the Association of National Advertisers (ANA) — the advertising industry’s oldest and largest trade organization.

Barhorst’s research focuses on experiential marketing, brand management and MarTech domains. She has published her work in the Journal of Business Research, the Journal of Services Marketing and the Journal of Travel Research. In 2021, she received the Harold and Muriel Berkman Charitable Foundation Research Grant for a project focused on augmented reality.

Read “Keeping Things Real with Virtual Technologies” in ANA Magazine.*

*Note: ANA members have full access to the story; signed-in nonmembers will have temporary access for a limited period.

Management Professor Uses Art to Rethink Business

Oscar Jerome Stewart, Ph.D.
Oscar Jerome Stewart, Ph.D.

Oscar Jerome Stewart, Ph.D.

In an interview with The Aspen Institute, assistant Professor of Management Oscar Jerome Stewart, Ph.D., details his innovative method of encouraging students to approach business problems using art and creativity.

Stewart shares,

Creativity in our pedagogy, as business faculty in particular, is a tool to rethink business education. One of the more visible ways that I have tried to awaken students’ creativity in my teaching is using various art projects. The process of creating works of art allows students to critically reflect on business practices and concepts.

Last year, Dr. Stewart was recognized with the Ideas Worth Teaching Award by The Aspen Institute for his “Seminar in Business and Society.”

Read his full interview on The Aspen Institute blog.

Signed, Sealed, Delivered: Marketing Major Leads at Amazon Internship

Emily and her manager. Provided.

by Mia Olijslager

Emily Cooperman takes a selfie at her Amazon operations internship. Photo provided.

There is a lot that goes on between the time you hit that “place your order” button and seeing your package delivered at your doorstep, just ask Emily Cooperman ‘22.

After spending ten weeks as an intern at one of Amazon’s delivery stations in New Jersey this summer, the marketing major and minor in hospitality and tourism management found her knack for impacting customer’s lives through delivery operations.

The School of Business recently caught up with Emily to learn more about her summer at Amazon.

What drew you to an internship with Amazon?

Throughout college, I’ve had multiple internships with small companies. They were great and I am thankful for those experiences, but I really wanted to experience working for a larger company. I figured what a better company than Amazon, the world’s fastest-growing online retailer! The application process included a behavioral profile and situational questions about real-life instances in the workplace. After I sent in my application, I had two back-to-back virtual interviews. Once I was offered the position and accepted, I became a part of the Intern 2021 Cohort.

What did your day-to-day look like as an operations management intern?

In a word, hectic! Each delivery station operates on a 24-hour workday. The night and day shifts are each entirely focused on getting packages out the door. As part of the day shift, we oversaw the loading of over 100 delivery trucks daily. In the world of operations, and especially Amazon, the smallest mishap can cause the entire process to get bogged down.

What is one thing you are most proud of accomplishing during your internship?

Once the trucks departed, a key part of my day was to work on my internship project. Each intern at Amazon was required to work on local process improvement needs and present their research to senior leadership after their internship. My project addressed delivery errors, and through my work, I ultimately made a process improvement recommendation that saved the station approximately $16,000 during my ten-week internship alone!

Emily and her manager. Provided.

Emily and her manager. Provided.

That’s impressive! What business classes prepared you for your time at Amazon?

MGMT 301 — Management and Organizational Behavior — taught by Alexis Carrico certainly pertained to my internship as it equipped me with background knowledge about leadership styles in the workplace, customer responsiveness and six sigma. Amazon prides itself on its “customer obsession,” and I saw much of the class’s teachings and theories put into practice. Another course, Productions/Operations Management, DSCI 304 taught by Maryam Mahdikhani, was especially helpful in giving me an understanding of supply chain and process improvement methods. Amazon is assessing its operations daily and constantly tweaking for improvements.

What’s the most interesting thing you’ve learned while interning at Amazon?

The process of how a package completes its journey and ultimately winds up at the correct customer’s doorstep was fascinating! As a customer, I was always very curious about the process of ordering something and it showing up at your house two days later. Amazon’s daily success is truly a supply chain miracle!

What has been a key takeaway from your internship experience?

I was so shy when I started college and got nervous about everything. But, I was extremely motivated to use all the resources I could during my time at CofC to help set me up with the best career I could find. I knew the first part of that would be securing meaningful internships. Using the School of Business Student Success Center and resume and interview practice from my business fraternity Phi Chi Theta helped to polish my skills and taught me where to find opportunities.

Any advice for your peers?

Get out of your comfort zone, apply to as many internships as possible and research companies you are interested in! It is never too soon to start planning for your future. “Have fun, work hard and make history,” as they say at Amazon.

 This interview has been edited and condensed.

Alumna Joins Forces with Local Non-Profit To Share the Joys of Cooking Virtually

Lauren Furey ’19  has always loved feeding people, and recently she’s been doing so virtually.

Since social distancing orders have been put in place due to the COVID-19 pandemic, Furey – owner of  Lauren Furey LLC which offers personally curated culinary experiences – joined forces with Lowcountry Local First to produce a cooking webinar that utilized products from local farmers. With more than 30 viewers, Furey feels it was a good way to collaborate with those in the community.

“I think the webinar was a perfect way to combine the farmers, Lowcountry Local First, and what I’m doing on the culinary side of things to make it entertaining for people,” says Furey.

As a culinary entrepreneur, she aims to do just that. With goals to create unique and thoughtful experiences for her guests, she says this time social distancing has given her more space to think outside of the box on ways to do this.

“Instead of focusing on booking bachelorette parties, I’ve had no other option but to pivot and notice what other people in the community are doing,” she says. “It’s been challenging, but it’s also giving me a lot of time to think about where I want to go with everything. It’s been interesting seeing restaurants offering curbside service and everyone supporting each other. It’s made me more motivated to keep on trucking.”

Furey graduated from the College with a double major in business administration and hospitality and tourism management. While still a student, she launched her company that provides private chef services and cooking classes. She knows without her time at the b-school she would not be able to think about her business the way she does now.

“The business school helped me figure out where that inner spark in me was and how to apply it to cooking,” says Furey.

Furey is currently working on new webinars and cooking lessons. In the meantime, she says she can be found on Instagram (@laurensfurey), where she is always cookin’ up new recipes.