Tagged: Advertising

The Risk of Paying Influencers

Social Media Screen
Photo courtesy of Pixabay.com

The widespread involvement on social media platforms has led to a huge population of users gaining massive amounts of followers, and these “influencers” are finding ways of turning their audience into income. The problems caused by these “influencers” stems not only from the previous lack of regulation, but also the dishonesty many sponsors experience through doing business on social media.

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