Children’s Museum of the Lowcountry
Marketing Coordinator – Job Description
MISSION STATEMENT: The Children’s Museum of the Lowcountry is a non-profit organization whose mission is to engage young children’s potential by inviting families of all backgrounds to explore environments and experiences that spark imagination and stimulate curiosity through the power of play.
POSITION: Marketing Coordinator
REPORTS TO: Executive Director
DESCRIPTION: The Marketing Coordinator is responsible for promoting and supporting all activities at the Children’s Museum of the Lowcountry. The Marketing Coordinator will be involved in all aspects of CML including Advertising, Public Relations, Press Relations, Promotions, Special Events, Fundraising Events, Email Communications, Website management, Social Media and more.
Specific responsibilities include:
- Promote the Museum and protect the reputation of CML, through general public relations practices.
- Maintain and build the Museum’s reputation as an outstanding educational outlet for families in the tri-county area. Ensure that CML maintains a positive image and reputation.
- Maintain Museum’s Brand Identity and Design all CML collateral and visual communication pieces, advertisements and correspondence including but not limited to ads, posters, flyers, brochures, marketing materials, fundraising materials, invitations and an annual report.
- With Senior Staff, approve all information displayed inside or outside of the Museum as well as all general correspondence sent out of the Museum to members or to the public.
- Develop Annual Marketing plan for print, web and event advertising within budget constraints – consulting with Executive Director on all media buying and budget planning.
- Create all print advertising & fulfill all advertising needs based on approved plan
- Oversee production of all print materials
- Research potential marketing and/or PR opportunities.
- Serve as the Museum’s media contact. Attend media events, seminars, PR events, etc.
- Write and disseminate all internal PR communication
- Write and distribute all press releases, pitch letters and other general PR communication
- Write and implement the annual Public Relations and Marketing Plan
- Maintain an up-to-date PR correspondence archive. Maintain an up-to-date PR and media contact directory
- Coordinate and/or fulfill any public speaking engagements or other outside PR opportunities
- Work in collaboration with all CML departments to maintain clear lines of communication and ensure appropriate joint planning.
- Share responsibility for audience development in concert with the Operations Department to achieve membership and ticket sales goals.
- Seek opportunities for community collaboration with like-minded organizations to maximize shared advertisement and increase media recognition.
- Work collaboratively with all staff to create bi-weekly email blasts using Constant Contact
- Update & Maintain CML website using Joomla! web content management
- Maintain all social media outlets including, but not limited to, Facebook, Pinterest and Twitter and continuously seek out new social media opportunities.
- Strive to maintain and improve visitor experiences using periodic “mystery shopping” days. This includes, but is not limited to, going through the process of purchasing a ticket, navigating the website to find and purchase programs, events, and field trips, and attending outreach events as a visitor.
- Maintain marketing database of research, coupon tracking, surveys and results, etc.
Required Knowledge, Skills, and Abilities:
- Minimum Bachelors Degree in appropriate field.
- 2-5 years experience in a marketing role.
- General knowledge of the nature and philosophy of Children’s Museums is a plus.
- Ability to meet deadlines
- Knowledge of graphic design elements and programs– using Adobe CS4 products
- Knowledge of Google platform for Google Chrome, Calendar and Docs a plus.
- Team-oriented attitude
- Desire to work with young children.
- Able to represent CML in a professional manner.
- Excellent written and verbal skills.
- Possess clear understanding of mission and goals of organization. Able to translate CML’s organizational vision into an effective development strategy.
- Ability to maintain confidentiality at all times.
- Able to present a professional public image.
- Proficient in MS Office.
- Able to learn new software quickly.
- Openness to new ideas and their implementation. Ability to react and adapt to changing situations appropriately.
- Ability to listen carefully to and understand customers’ needs, both internally and externally, and proactively respond to those needs in a consistent and timely manner.
- Strong customer service skills with high energy level and ability to enthusiastically engage both large and small audiences.
- Experience working collaboratively with artists, event planners, vendors, and other cultural organizations.
- Pass SLED background check.
DISCLAIMER: The above job description is not an exhaustive list of all duties and responsibilities of the position and in no way is to be construed as a contract. As with all positions at CML employment is “at will” or voluntary on both the part of the organization and the employee. Employment is not for a set period of time and may be discontinued by either party for any reason with or without notice.
To apply:
Mail, Fax or Email resume & cover letter to:
The Children’s Museum of the Lowcountry
25 Ann Street
Charleston, SC 29403
Fax: 843-853-1042
Email: denis@explorecml.org
No phone calls please
Closing Date: Until filled.