Founder of PureCars to Speak at the College of Charleston School of Business

Make Your Mark Speaker Series Spring 2019 Flyer
Headshot of Jeremy Anspach

Jeremy Anspach, Founder and Chair, PureCars

The College of Charleston School of Business Department of Marketing will host founder and executive chairman of PureCars, Jeremy Anspach, for the Make Your Mark Speaker Series on March 6, 2019.

Anspach, a Detroit native and automotive-marketing pioneer, founded PureCars in 2007 after recognizing the impacts the digital age was having on consumer behavior.

PureCars is a leading marketing automation and business intelligence technology company that helps dealers sell more cars. The company has won numerous awards including best search engine marketing provider, best place to work, fastest-growing company in South Carolina and Inc. 5000’s single fastest-growing automotive company.

The digital marketing guru’s drive and passion led PureCars to become one of only seven automotive Google Premier Partners, powering digital marketing for more than 3,000 dealers across the country. In 2015, Anspach led the PureCars team to a successful acquisition by Raycom Media, one of the largest broadcast companies in the country.

Esta Shah, Ph.D., assistant professor of marketing and series coordinator, says the School of Business is looking forward to hosting the digital marketing visionary.

“Mr. Anspach understood the growing impact of digital marketing on consumers well before his peers and was able to convert that insight into a transformative business in the automotive industry. We hope local business professionals and friends of the College will join our students for this engaging and enlightening lecture on the power of digital marketing in the modern age.”

This event is free and open to the public and will begin with a networking mixer at 6 p.m. in the Tate Gallery on the second floor of the business school. Following the mixer, Anspach will speak at 7 p.m. in the Wells Fargo Auditorium in the Beatty Center of the School of Business, located at 5 Liberty Street.

About the Make Your Mark Speaker Series

The Make Your Mark Speaker Series hosted by the School of Business Department of Marketing showcases prominent marketing experts. These thought leaders come to the School of Business prepared to share their stories, experience and advice with young marketing students and local marketing professionals. Each event kicks off with a networking reception and follows with a formal presentation by an industry professional.

About the College of Charleston School of Business

The College of Charleston School of Business has more than 3,000 students enrolled in ready-to-work programs including nine undergraduate majors, 10 minors and six concentration areas, an Honors Program in Business, and master’s programs in business and accountancy. The School of Business is recognized among the top 30 colleges for studying business abroad by the Business Research Guide. It has several Centers of Excellence and initiatives that support specific industries, conduct research and help to strengthen ties with the global business community. The Centers and initiatives also advance the educational experience and understanding of business students in a variety of specialty areas, including real estate, entrepreneurship, global business, economics and tourism.

For Country and Career: Service Members Share Their MBA Experiences

It’s hard to top the combination of a Master of Business Administration (MBA) degree and military experience. An individual with both has a competitive advantage, not only in the strength of their resume but also in the depth of their leadership skills. The College of Charleston School of Business is proud to support members of the armed forces to achieve their career goals.

We sat down with Alfred Phillips ’19, an Army veteran and MBA candidate focusing in finance, as well as Peter Burns ’15, an MBA graduate and active-duty member of the Air Force, to hear more about their journeys through the MBA and military service.

Phillips (pictured left), a current student, brings a unique sense of wisdom to his MBA class. After earning his undergraduate degree in biopsychology from Wagner College, he joined the U.S. Army as an automated logistical specialist. While serving, he completed rigorous training at Officer Candidate School and attained the rank of second lieutenant.

Phillips’ decision to pursue an MBA at the College of Charleston School of Business was motivated by the School’s acclaimed mentorship program in which students are matched with a top-level executive in their desired industry. To help him learn about the world of banking, Phillips was paired with mentor Michael Barnes, a senior business advisor at the BB&T Leadership Institute. The two meet biweekly to discuss everything from career advice to family life. “He’s a really funny guy and very honest,” Phillips says. “When you have someone helping you through the process and providing guidance, it’s a lot easier.”

The MBA program has helped Phillips expand the skill set he built in the Army. Since starting graduate school, he has learned a lot about networking, public speaking and teamwork. He especially likes the knowledge that comes from bringing together students with diverse backgrounds in the classroom. “People’s opinions are valued, which is refreshing coming from the military,” he says. “When you’re just taking orders, you don’t do your work wholeheartedly. But when everyone has input, they’re more likely to work harder.”

Burns (pictured right), on the other hand, joined the military after earning his MBA. He capitalized on the lessons he learned in the College of Charleston School of Business to succeed as a first lieutenant in the Air Force. When he began his graduate studies, he was just 22 years old, but knew he wanted to build a practical skill set to complement his liberal arts background. “Having no prior education in business, I was in search of a liberal arts-friendly program that would get me up to speed,” says Burns.

The lessons Burns learned in organizational management and leadership helped him from day one in the military. He also benefited from completing an internship with the U.S. Department of State, which rounded out his resume with a valuable mix of private and government experience.

Burns recalls discussing his goal of becoming an Air Force pilot with his mentor, who pushed him to follow his dream. Now he is the pilot of a V-22 Osprey, an aircraft that blends the vertical flight capability of a helicopter with the speed and range of an airplane. “My biggest accomplishment was earning my ‘wings,’ which consisted of 1.5 years of flight training in three different aircraft,” Burns says. “My MBA mentor was certainly instrumental in making it happen.”

The College of Charleston welcomes military members and veterans to explore our one-year, full-time MBA program. As an affordable program that is nationally renowned for placing graduates in great jobs, the CofC MBA is an ideal fit for many service members. To learn more or schedule a visit, visit mbacharleston.com.

Wall Street Journal Features School of Business Real Estate Research

 

Wyman and Mothorpe

Chris Mothorpe, professor of economics at the College of Charleston School of Business recently spoke with The Wall Street Journal about research he and David Wyman, professor of entrepreneurship, published in the Journal of Real Estate Research. In the study, Wyman and Mothorpe found that empty lots located next to power lines sell for 45 percent less than equivalent non-adjacent lots. Read the full story.

Wyman has been with the School of Business since 2013 and also serves as director of the Center for Entrepreneurship. His research interests include real estate and entrepreneurship. Wyman’s work has been published in top peer-reviewed journals including International Journal of Entrepreneurial Behavior & Research, The Appraisal Journal and the Journal of Property Investment and Finance.

Mothorpe has been teaching at the School of Business since 2014. His research interests include urban, regional and environmental economics as well as applied microeconomics. His past research has been published in Real Estate Economics, Regional Science and Urban Economics and The Annals of Regional Science. Mothorpe currently teaches urban economics and microeconomics at the business school.

School of Business Hires New MBA Director

The College of Charleston School of Business one-year MBA program, recently named first in the nation for job placement by U.S. News & World Report, isn’t just attracting accolades — it’s also attracting new leadership.

This July, the ranked program hired Ron Magnuson, former director of administration for the Joseph M. Katz Graduate School of Business at the University of Pittsburgh, to serve as CofC’s new director of MBA and professional programming.

As director, Magnuson plans to provide strategic guidance and direction to enhance the MBA program and is dedicated to working closely with faculty, staff, students and the business community to develop additional opportunities for professional programming.

Dean of the College of Charleston School of Business, Alan Shao, has big expectations for the former Panther. “I am thrilled that Ron has chosen Charleston as his new home and am confident that he will continue to bolster the reputation of our world-class MBA program,” says Shao, who served as interim MBA director for the 2017-2018 academic year.

Magnuson says he’s excited to work with an MBA program that has so many strong features including a one-year cohort, a mentoring program, international trip, outstanding faculty, 100% placement, executive forums and, of course, a number-one destination location.

“My vision is to further distinguish the MBA program by providing unparalleled ROI to students and to graduate students who uniquely demonstrate the professional development skills desired by employers,” he says. “Ultimately, we plan to leverage the world-class reputation of the MBA program to offer other quality programs such as an EMBA and executive education.”

During his tenure with Katz, Magnuson worked closely with the dean, 110 staff and 90 full-time faculty to coordinate the strategic planning for the business school, which is consistently ranked in the top 20 U.S. public business schools. He also served as a clinical assistant professor (2014-2018), where his primary responsibility was coordinating and teaching the MBA capstone class. He also taught a number of undergraduate and executive courses, including business ethics, labor relations and leadership.

Although Magnuson has dedicated over a decade of his professional life to higher education, he spent most of his career in the corporate world. After receiving his Electrical Engineering degree from Bucknell University, he worked as an engineer for two different utility companies for about six years.

He then earned an MBA and was appointed to various management positions at Allegheny Energy. His two key executive positions were the Executive Director of Human Resources and Vice President of the Customer Business Unit.

As part of Allegheny’s management development program, Ron participated in a number of external professional development programs including the Advanced Management Program at Wharton.

Magnuson has always been very involved in community and industry organizations and was a member of several Boards of Directors. He was the chairman of the Energy Association of Pennsylvania, the Marketing Executive Conference and the Pitt Greensburg Advisory Board. The latter gave him the opportunity to be a member of the University of Pittsburgh Board of Trustees.

A father of five children and grandfather to three, Ron is a resident of Daniel Island, where he lives with his wife Charlene.

CofC MBA Program Ranked No. 1 in Nation for Job Placement

The College of Charleston School of Business MBA program has ranked first in the country for job placement, according to U.S. News & World Report.

The College’s accelerated one-year MBA program tied for first place with Northern Arizona University for job placement three months after graduation. Every MBA graduate from the Class of 2017 from both institutions had jobs just three months after they earned their degrees.

The College’s 2017 MBA cohort had a 100 percent job placement rate — 16 percent higher than the average placement rate for ranked, full-time MBA programs that year.

U.S. News & World Report also recognized CofC’s MBA program as one of the best MBA programs in the United States, ranking the program No. 95 on its Best Grad School Rankings list. The College is just one of three institutions (including Drexel University and Northern Arizona University) ranked in the nation’s top 100 MBA programs with an annual enrollment of fewer than 50 students.

The exciting news comes on the heels of last year’s accolades, when the MBA program was ranked No. 8 in the nation for MBA programs with the most women.

Alan T. Shao, Dean of the School of Business

Alan Shao, dean of the School of Business and interim director of the MBA program, is not surprised by the latest rankings.

“Despite being a newer program, our MBA offers something many others do not — an immediate job network,” Shao says. “The school has an unparalleled relationship with local business leaders who offer their expertise not only as mentors and lecturers but as employers, often providing MBA students with career and internship opportunities.”

Michael Balke, President and CEO of Mercedes-Benz Vans

One such leader, Michael Balke, president and CEO of Mercedes-Benz Vans, has had many positive experiences working with and hiring College of Charleston MBAs.

“The College of Charleston’s MBA program has provided Mercedes-Benz Vans (MBV) with a valuable pipeline for emerging local talent in the business field,” says Balke. “MBV continues to foster a strong relationship with the College of Charleston and looks forward to bringing in more promising MBA alumni in the future.”

Last year, two College of Charleston MBA alumni were hired by Balke and currently work for the Mercedes-Benz Vans Charleston team — one as a product controller and the other as a financial analyst.

The College of Charleston MBA is a one-year, fulltime program for high-achieving students. Accredited by AACSB International, the program offers a personalized academic experience and positions students for careers in diverse fields and industries.

School of Business Hosts Retired Boeing SC VP Jack Jones, Names Student Entrepreneur of the Year

The College of Charleston School of Business recently hosted a fireside chat with local businessman Tommy Baker and retired vice president and general manager of Boeing South Carolina Jack Jones during the Fifth-Annual Tommy Baker Entrepreneurship Hour.

At this year’s event, hosted by the business school’s Center for Entrepreneurship and Carter Real Estate Center, Baker interviewed Jones in a sit-down that highlighted his professional journey, as well as his time at the Boeing South Carolina site.

The Tommy Baker Entrepreneurship Hour is named after the well-known Charleston philanthropist, owner and president of Baker Motor Company. The annual event seeks to connect budding and seasoned entrepreneurs alike on hot topics in the industry. A prominent figure at the School of Business, Baker taught a senior-level entrepreneurship class at the College for 22 years before retiring from instructing in 2013. He currently serves on the School’s Board of Governors where he’s been a member for more than 20 years.

“Here at the School of Business, our close ties to the business community allow us to host some of the most distinguished business leaders, such as Jack Jones,” says Alan T. Shao, dean of the School of Business. “During the span of his career, Jack has established himself as an outstanding global business leader, one that our students can look to as a source of inspiration.”

A retired VP and general manager of Boeing South Carolina, Jones oversaw Boeing’s operations and facilities in North Charleston before retiring in 2015.

Prior to joining the Boeing South Carolina team in March 2011, Jones served as vice president of its Everett Delivery Center, overseeing Airplane-on-Ground, Paint, Pre-Flight and Delivery operations for the Boeing wide-body models (747, 767, 777 and 787) assembled in Everett, Wash.

left to right: Tommy Baker; Chad Ross ’18; Jack Jones; and David Wyman, Ph.D.

Jones’ history with Boeing spanned many years. The ops expert began his career with the company as an industrial engineer in 1980 on the 757 Program. He spent time working on several commercial and military programs, including B-2 Stealth Bomber and Air Force One prior to his assignment in Everett.

The Entrepreneurship Hour also included its annual one-minute elevator pitch competition, featuring the finalists for the 2018 Student Entrepreneur of the Year Award. Biology major and entrepreneurship minor Chad Ross ’18 won the $1,000 prize for his business pitch on Chuck Waters Apparel—a clothing line dedicated to providing simple and comfortable clothing while donating proceeds to vulnerable communities everywhere.