Spanglish in the Classroom

by TJ Heck

The purpose of this blog post is to provide insight into what English as Second Language learners face both inside and outside of the classroom. To supplement these claims, teacher Kaylie Keels shares her personal experience, firsthand on the issue. First, the definition of ESL is posed followed by general challenges, and finally analysis of the issue as a whole.

ESL or English as a Second Language refers to those whose native language is not English. This title is for people who lack an extensive literacy in the English Language. I think that it’s commonly assumed that ESL learners are exclusively here in the states, but that is not the case. ESL learners are everywhere around the world. The struggle, however, is getting enough teachers, funding, and suitable curriculums to be able to effectively teach these English language novices. This and many other instances challenge UNESCO’s principle of literacy stating that “Literacy is a fundamental human right and the foundation for lifelong learning. It is fully essential to social and human development in its ability to transform lives. For individuals, families, and societies alike, it is an instrument of empowerment to improve one’s health, ones’ income, and one’s relationship with the world” (Dollear).

If you went to public school growing up, which I think everyone should, you more than likely had peers going to separate or different classes than you did during the day. Having identified me as nosy through one of those elementary school hand games, I frequently wondered where my classmates went and what they did during their time away. Finding out that they got to participate in ESOL (English to Speakers of Other Languages) class, I always just assumed that it was because those kids were Hispanic and needed extra practice to maintain their standing in the class. What I didn’t know, which I do now, is that these set-apart times were crucial in aspects further than just communicating in English.

ESL students face a variety of challenges, ones that we as native speakers wouldn’t know or even consider existed. Aside from the expected grammatical, syntactical, and components like those, the challenges that are the hardest to overcome are those that occur before, during, and after the physical learning time.

Kailey Keels, an educator with over 10 years’ experience in teaching ESL in the Charleston Public School System, states in her presentation, “the majority of the non-English speakers I teach on a daily basis are smuggled in by coyotes and shoved into the US in hopes of finding someone they know here. From there, they will instantly show up in my classroom one day without notice and I have to teach them”. For those that come to the US not knowing English, the journey itself impacts the students’ performance as they go through this sort of culture shock. The abrupt change in environment induces anxieties, especially as they are only introduced to the teacher and nobody else.

As there are ESL programs through the US, what the school districts in urban areas fail to realize is that “higher concentrations of non-native speakers learning in a classroom together, in theory, sounds productive, however, I think the results could be significantly better if there were more integration for real-world practice beyond the classroom”. What Kaylie means here is that while classroom instruction is important to build the foundations of the English language for these students, there is something to be said about how limiting it may be if they are not experiencing practice firsthand. With her two eyes facing her average class size of 27, Kaylie cannot singlehandedly solve this problem. Kaylie also states that lack of funding is also an issue that prevents teachers from satisfactorily teaching their students to match their capabilities. “The only material I was able to give my students was an English-to-Spanish dictionary and past standardized tests. Neither the schools nor state would provide me with anything else I needed”.

These are just a few of the challenges that impact ESL learners both in and out of the classroom. While these issues are certainly not hiccups, organizations have taken stances to educate and facilitate this alternative type of learning and assimilate it into the US public school system. The CCCC (College Composition and Communication), is “the world’s largest professional organization for researching and teaching composition”. The CCCC offers guidance on how teachers and program directors can facilitate the growth of their students’ English capabilities by implementing their various languages and literacies. In short, faculty members are urged to teach in a way that: recognizes, investigates, and advocates; essentially becoming more aware and considerate of their students’ situations and translating that into the classroom. I’d like to point out as well that in order for college and university faculty to maximize their planning, a lot of this learning needs to stem earlier and especially through highschool, which is what Kaylie is attempting to accomplish.

In my opinion, I think there should be a way to code-mesh, intertwine, and merge Spanish and English in academic writing. It should be done so in a way that “nobody’s language, dialect, or style make them ‘vulnerable to prejudice’[…] ITS ATTITUDES” (Young). I can state this due to the fact that it occurs outside of the classroom already. I have code-meshed at work with my coworkers or customers, with friends and family, and even with teachers. From what I have witnessed, code meshing occurs in public all of the time, I think it’s certainly more noticeable now with the presence of social media. It’s hard to pick out specific examples of code-meshing as it has almost become its own language, one that can mostly be understood by everyone, regardless of if you speak the language or not.

To close, my opinion on this topic is simple, while the manner in which this can be implemented is not. As of right now, I do not think it is fair to say that this is an attainable goal in the next 10 years. The profession of the English language is extensive and has remained concrete for hundreds of years. If this change were to occur, it would need to affect certain groups of people first, and trickle down to cover everybody involved. Until then, advocating for this change has to be sufficient enough.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Works Cited

Conference on College Composition and Communication. “CCCC Statement on Second Language Writing and Multilingual Writers.” Conference on College Composition and Communication, Jan. 2001, cccc.ncte.org/cccc/resources/positions/secondlangwriting. Accessed 1 Nov. 2021.

Dollear, Eleanor. “Literacy Is a Human Right.” Working in the Schools, 10 Dec. 2018, witschicago.org/literacy-is-a-human-right. Accessed 1 Nov. 2021.

Fish, Stanley. “What Should Colleges Teach?” The Opinion Pages, 24 Aug. 2009. The New York Times, nyti.ms/2jsywBj. Accessed 1 Nov. 2021.

Keels, Kailey. “Teaching ESL.” College of Charleston, 26 Oct. 2021, Joe E. Berry Residence Hall 104. Speech.

Vecchiarelli, Jennifer. “4 Challenges ESL Learners Face.” ProLiteracy, 19 Apr. 2019, www.proliteracy.org/Blogs/Article/421/4-Challenges-ESL-Learners-Face. Accessed 1 Nov. 2021.

Young, Vershawn Ashanti. “Should Writers Use They Own English?” Iowa Journal of Cultural Studies, vol. 12, no. 1, 2010.

TJ Heck – How Patagonia’s Ad Changed the View of Clothing

How Patagonia’s Ad Changed the View of Clothing

Patagonia is a nationally known American company created in 1993 by Yvon Chouinard, specializing in the production, sale, and maintenance of outdoor clothing. Not only is Patagonia the lead merchant of outdoor clothing, but the company also ranked 1 out of 100 in regards to reputation according to the Axios Harris Poll (“The 2021″ 1). Much of this current reputation

may be attributed to an ad the company released on Black Friday of 2011. By doing so, Patagonia responded through this ad to consumers everywhere. The ad, contradictory to what a business wants you to do, spend your money with them, prompts the consumer to do the opposite, and think about whether purchasing that item is ‘necessary’. One might say this is counterintuitive or rhetorical if you will.

Rhetorical situations are those comprised of “a complex of persons, events, objects, and relations presenting an actual or potential exigence which can be completely or partially removed if discourse, introduced into the situation, can so constrain human decision or action as to bring about the significant modification of the exigence” (Bitzer 6). In short, these situations, intentional or not, induce the

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audience to critically analyze the meaning behind them on a deeper level. While many occurrences can be constituted as rhetorical situations, rhetorical situations contain exigence and an audience, which prevent every situation from being rhetorical. Exigence, “an imperfection marked by urgency; it is a defect, an obstacle, something waiting to be done, a thing which is other than it should be” (Bitzer 6). In the Patagonia ad, the exigence is the issue of fast fashion and its effects on the environment. Finally, the audience of a rhetorical situation is limited to those “persons who are capable of being influenced by discourse and of being mediators of change” (Bitzer 8). When Bitzer states mediators of change, he is further explaining that this is an element rhetorical situations must involve.

The ad as shown above seems contradictory to what an ad’s purpose is. Ads target viewers of all sorts to persuade them to do something; whether that be to embark on a trip, try a new product, experience something new, and even apply for a job. The purpose of ads, much like an author’s, is to either persuade, inform, or entertain the reader. In terms of Patagonia’s ad, it can be concluded that the purpose is to respond to an ethical issue at a moral level, completely opposite to the stereotypical ads we see daily. Ultimately, Patagonia wants consumers to take a step back and reflect on their consumer behavior; this reflection is prompted by listing how their product impacts the environment negatively. The timing of this ad can be noteworthy as well. With the drastic increase of clothing produced in the last decade, Patagonia is providing the beginning steps of a solution to the problem through this ad.

When determining to whom this ad is for, it is imperative to think about both, who the customers of Patagonia are as well as the readers of the New York Times, where the ad was published. Initially, one might say that the intended audience was and remains to be consumers in general. That is not the case. Like all advertisements, the point of them is to persuade the

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reader to do something, in this case, think twice about buying a jacket. On account of this, however, consumers in this instance constitute a portion of individuals that are more elite, ones that recognize this ad as a rhetorical situation, not as a selling point. The demographic of Patagonia’s customers consists of “ men and women aged 18-35, […] with disposable income[s], […]active lifestyle[s], enjoy[ment] [of] nature and outdoors, [and] value for quality products” (Patagonia: Where). Similarly, the New York Times’ “readership is 51% male and 49% female, meaning that men and women read it equally. Most of its readers are young — 34% are aged 30–49, and 29% are aged 18–29. It attracts people from all income classes, but most (38%) earn more than $75,000 a year” (Djordjevic). From these statistics, it can be presumed that the ad is presented to a relatively younger audience who make ‘liveable’ wages either individually or in pairs. What else does this generalization of individuals have in common? The majority of them lean left on the political spectrum. It can be inferred that since the consumers of Patagonia support a company that urges the “need to elect climate leaders”, that they are in agreement with that statement as well (Campbell). Additionally, Djordjevic states that of all readers of the New York Times, “91% of its readers identify as Democrats.” Overall, it can be concluded that the intended audience of this ad is left-leaning, millennial individuals who want change.

The exigence that Patagonia is referencing through their ad is consumption. More specifically, the consumption habits of consumers in this day and age in relation to clothing, otherwise known as fast fashion. Fast Fashion as a term can be briefly summarized as “cheap clothes bought and cast aside in rapid succession as trends change” (Davis). While this definition seems harmless and innocuous, every aspect of this practice produces negative effects on the environment. Due to the speed at which clothing is now being produced, the material is mostly synthetic, as plants like cotton cannot be harvested quickly enough for the demand. As a result,

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this synthetic material will not
decay as cotton would,
accumulating more waste for a
longer period of time. In addition to
this, articles of clothing now use
significant amounts of water and
chemicals to meet demand, both of
which deplete and pollute one of the
most important natural resources we
have on Earth. The clothing
factories and modes of transportation of said articles account for 10% of global emissions (Charpail). Finally, clothing that is not sold in addition to the percent of clothing and not worn accounts for about 80% of the total clothing waste (Morgan McFall-Johnsen). Furthermore, the discarded clothing is typically sent back to the impoverished that created the clothing due to how cheap it is to discard them there as opposed to more developed nations. The entire process in which fast fashion operates is extremely immoral and careless. It is through initiatives like Patagonia’s that things may be changing for the better.

One obvious constraint of this ad would inevitably be those that do not fit the category of the intended audience. Those individuals who are not conceptualizing the purpose of the ad are those that either lack knowledge on the issue or maintain lower regard for said issue. This ad that Patagonia published is in response to the growing fast fashion industry. More characteristically, educating and combating the issue through their actions. The perfect way to describe this is in the words of Patagonia’s Chief Product Officer Lisa Williams, “A root of the problem lies in our

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excessive consumerism: we buy 10 while our grandmothers bought 2.” This idea of bigger and better has been a trend gaining traction for years. This consumption behavior has manifested itself into various aspects of our lives, especially those related to clothing. Take a second to think about how frivolous we as consumers have become compared to just generations before us. Especially within the younger generation, Generation Z, the rise of consumerism in the fast fashion industry remains highly threatening to our environment. Through the education of consumers, constraints will not be as prominent in this issue to then catalyze change. Another constraint of this ad would be that some individuals would immediately look away once they saw the brand Patagonia. This would be because the average price of a jacket is almost $300, a price which many cannot justify. One affordance of this ad is the way it has spread to competitor companies. Consumers see this response and begin to expect the same from other companies. When said companies change their sustainability habits, this problem of fast fashion should, in theory, decrease as major retailers change their ways.

Patagonia, however, has made its audience aware of the effect clothing has on the environment. For this reason, they have released details about how they as a company will combat this issue. The company has launched a program called, “The Worn Wear Program” which operates as an online store to send and purchase used Patagonia products rather than purchasing new ones. Customers are
encouraged to send the articles they no
longer wear for credit towards used and
new products. In addition to this program,
Patagonia has joined “1% For The Planet”
which is a nonprofit organization that

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allocates 1% of gross incomes from companies into acts that will prolong the life of the Earth. The greatest way Patagonia is changing the way their clothing is made is through their substance. The company claims to use only cotton that is grown organically. The company also uses almost 75% of recycled materials in their current manufactured products. Similar to how persistent fast fashion is to negatively impact the environment, Patagonia shares that persistence is positively impacting the environment.

In contemplating the effectiveness of this ad, it is in the hands of those within the intended audience. Being a part of that group accedes to the fact that this advertisement is effective, in more than one way. The ad was effective in terms of sales, “sales rose 30% following the campaign” (Explains). Because of record-breaking sales and the consistent clientele following the ad, Patagonia was able to donate millions of dollars to various organizations to protect the environment. On a greater scale, this advertisement paved the way for other companies to do the same, meaning identifying malpractices and investing in the future of the Earth. Subsequently, the purpose of this ad since its publishing remains to educate those about the non-monetary cost of clothing, but the effects it has on our environment. Through the remarks on their advertisement which read, “WE make useful gear that lasts a long time YOU don’t buy what you don’t need WE help you repair your Patagonia gear YOU pledge to fix what’s broken WE help find a home for Patagonia gear you no longer need YOU sell or pass it on WE will take back your Patagonia gear that is worn out YOU pledge to keep your stuff out of the landfill and incineration” and their mission statement, Patagonia believes it, “is true of all the things we can make and you can buy, this jacket comes with an environmental cost higher than its price. There is much to be done and plenty for us all to do. Don’t buy what you don’t need. Think twice before you buy anything (Patagonia).

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Works Cited
Bick, Rachel, and Erika Halsey. “The Global Environmental Injustice of Fast Fashion.”

Environmental Health, vol. 17, no. 92, 27 Dec. 2018. BioMed Central,

https://doi.org/10.1186/s12940-018-0433-7. Accessed 3 Oct. 2021.
Bitzer, Lloyd F. “The Rhetorical Situation.” Philosophy & Rhetoric, vol. 1, no. 1, 1968, pp. 1-14.

JSTOR, www.jstor.org.nuncio.cofc.edu/stable/40236733. Accessed 5 Oct. 2021. Campbell, Maeve. “Patagonia Gets Political with Labels Saying ‘Vote the A**holes Out.'”

EuroNews.green, 16 Sept. 2018, www.euronews.com/green/2020/09/16/patagonia-gets-political-with-labels-saying-vote-t he-a-holes-out. Accessed 6 Oct. 2021.

Charpail, Mathidle. “Fashion’s Environmental Impact.” Sustain Your Style, 2017, www.sustainyourstyle.org/old-environmental-impacts. Accessed 6 Oct. 2021.

Davies, Nalah. Patagonia Mission Statement. 28 July 2021.
Davis, Nikola. “Fast fashion Speeding Toward Environmental Disaster.” The Guardian, 7 april

2020, www.theguardian.com/fashion/2020/apr/07/fast-fashion-speeding-toward-environmental- disaster-report-warns. Accessed 6 Oct. 2021.

Djordjevic, Milos. “25 Insightful New York Times Readership Statistics [The 2021 Edition].” Letter.ly, 14 Mar. 2021, letter.ly/new-york-times-readership-statistics/. Accessed 6 Oct. 2021.

“Don’t Buy This Jacket.” The New York Times [New York City], 25 Nov. 2015.
Explains, Kenji. “‘Don’t Buy This Jacket’ — Patagonia’s Daring Campaign.” Better Marketing,

june 2020,

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bettermarketing.pub/dont-buy-this-jacket-patagonia-s-daring-campaign-2b37e145046b#: ~:text=Though%20the%20ad%20wasn’t,of%20an%20increasingly%20pressing%20probl em.&text=The%20proliferation%20of%20fast%20fashion,of%20consumerism%20on%2 0the%20environment. Accessed 7 Oct. 2021.

“How Can We Reduce Our Fashion Environmental Impact?” Sustain Your Style, www.sustainyourstyle.org/en/reducing-our-impact. Accessed 6 Oct. 2021.

Morgan McFall-Johnsen, Morgan. “The Fashion Industry Emits More Carbon than International Flights and Maritime Shipping Combined. Here Are the Biggest Ways It Impacts the Planet.” The Insider, octob 2019, www.businessinsider.com/fast-fashion-environmental-impact-pollution-emissions-waste- water-2019-10. Accessed 6 Oct. 2021.

Patagonia. patagonia.com.
“Patagonia: Where Do They Stand?” Katesblog, University of Brighton Blog Network site, 14

Dec. 2018, blogs.brighton.ac.uk/katesblog/2018/12/14/patagonia-where-do-they-stand/.

Accessed 6 Oct. 2021.
The True Cost of Fast Fashion. Produced by The Economist, 2019. “The 2021 Axios Harris Poll 100 Reputation Rankings.” Axios. Axios,

www.axios.com/the-2021-axios-harris-poll-100-reputation-rankings-af44bec1-4e00-4af4- 9952-7bf4caa06cd6.html. Accessed 5 Oct. 2021.