BBC News Highlights Hospitality Professor’s Analysis of Airbnb Impact on Communities


With its renowned location in one of the top tourist destinations in the world, the College of Charleston School of Business reinforces its unique position as a leader in the exploration and examination of the tourism industry.

Daniel Guttentag, professor of hospitality and tourism management and director of the Office of Tourism Analysis, recently discussed the impact of peer-to-peer rental giant Airbnb on residents with BBC News. Read the full story >>

“While Airbnb opens up some neighborhoods to more tourists, it has sometimes proved unpopular with existing residents,” says Guttentag.

In his review of several studies specific to Airbnb, Guttentag found that the short-term lettings have both positive and negative effects on communities. These effects include increased profitability for property owners; the expansion of tourism into different parts of a city; and higher rents for adjacent properties.

Guttentag has been at the School of Business since 2017. His research interests include peer-to-peer lodging, volunteer tourism, market segmentation and casino gambling behavior. Under his direction, the Office of Tourism Analysis advises Charleston’s travel industry by providing key tourism data to decision-makers and stakeholders in the city.

Office of Tourism Analysis Lends Research to Charleston Area Vacation Rental Project

Being the number one travel destination pays off.

This past summer, research from the College of Charleston School of Business’ Office of Tourism Analysis was used to determine occupancy rates for vacation rentals on Folly Beach, Isle of Palms and Kiawah Island.

The research found that 86 percent of vacation rentals were occupied in the month of July, a 10 percent increase from 2014. June showed a 12 percent revenue increase.

Researchers in the Office of Tourism Analysis prepared the report using numbers provided by Avocet Hospitality Group for Folly Beach; Island Realty and Wild Dunes Resort for Isle of Palms; Kiawah Island Golf Resort; and Wyndham Vacation Rentals for Isle of Palms and the Kiawah area.

Bing Pan, Associate Professor and Head of Research in the Office of Tourism Analysis

Bing Pan, Associate Professor and Head of Research in the Office of Tourism Analysis

“Charleston’s hospitality industry includes diverse types of accommodations and the vacation rental market has been an ignored area,” said Bing Pan, associate professor and head of research in the Office of Tourism Analysis. “Along with other tourism-related projects, this project allows us to gauge the performance of the hospitality industry more accurately.”

The Charleston Area Beach Communities Vacation Rental Report Project is funded in part by a grant from the Charleston Area Convention and Visitors Bureau.

The project started in 2011 and is based on the research of hospitality and tourism management assistant professor Brumby McLeod and is led by Melinda Patience, research coordinator in the Office of Tourism Analysis.

This research identifies the impact that the vacation rental market has on the Charleston area.

Last year, the Office hosted a first-of-its-kind summit to bring together management companies and representatives from each beach community.


About the Office of Tourism Analysis

The Office of Tourism Analysis is part of the College of Charleston’s Department of Hospitality and Tourism Management and is supported by industry and community leaders charged with proposing the office’s research priorities. The Office collaborates with the Charleston Area Convention and Visitors Bureau to provide information for the hospitality and tourism industry throughout the Lowcountry.