Some might say that Kelly Muxworthy ’18 had an unconventional career path. A former private flight attendant with a degree in communications and a minor in psychology from Western Washington University, Muxworthy enjoyed the adventures her career afforded her, but found herself wanting more. We sat down with Muxworthy to learn how she went from cruising the […]
According to College of Charleston School of Business communications director, Liz Wolfe, marketing is a form of storytelling. “It’s about making authentic connections through shared experiences, fears and desires to help people take action or feel a particular emotion,” says Wolfe. That desire for connection and understanding is what inspired MBA candidate and future marketer, […]
