Marketing professor Jennifer Barhorst was recently featured as a subject matter expert on the Molson Coors Beverage Company’s blog.
Barhorst — who won best paper at the 5th International Augmented and Virtual Reality Conference in Munich, Germany — shared that what we see now with augmented reality is only the tip of the iceberg and will become the norm in marketing campaigns.
“Brands are going to come to life in ways we can’t even imagine right now,” said Barhorst.
Read the full article on Molson Coors’s blog, Beer and Beyond.
