Last week, our very own MBA student Lexi Gravino ‘20 won the People’s Choice Award for this year’s Graduate Research Poster Session hosted by the College of Charleston Graduate School.
The annual event showcases the impressive research CofC graduate students conduct professionally and in the Charleston community. This year’s Graduate Research Poster Session included a record-breaking 26 participants. Each category had two judges who were familiar with the assigned topics of study.
Gravino’s poster analyzed marketing research, health informatics and higher education trends to uncover market gaps in the Medical University of South Carolina’s (MUSC) master’s in health informatics (MSHI) program.
The goal: to make the program more attractive to prospective students. Based off of her research, she concluded that the MSHI program should have multiple start dates, various concentration areas and become accredited by the Commission on Accreditation for Health Informatics and Information Management.
Gravino says she is incredibly grateful to her boss and former CofC MBA alumna, Jessie Bradley, for giving her the opportunity to work on this project. Bradley is currently the Director of Marketing and Communications for MUSC’s College of Health Professions. Gravino also shared her appreciation for MBA marketing professor Julia Blose, Ph.D. for her feedback and guidance on the project and expressed an overwhelming gratitude to her parents; family members; and CofC MBA faculty, staff and peers for their continued support.
Talk about a poster child for MBA success!