They say laughter is the best medicine, and Ted Birkhahn — partner and president of New York-based marketing and PR agency Peppercomm — wholeheartedly agrees. In fact, he has seen firsthand how comedy can not only improve morale and confidence in one’s personal life, but also in one’s professional endeavors and workplace performance.

Birkhahn, who requires his employees take standup comedy classes and perform in a standup showcase each year, will discuss the benefits of bringing humor to the office during the School of Business’ Think Differently Forum on March 30.

This free event, which will be begin at 5 p.m. in the Stern Ballroom of the Stern Student Center, is meant to inspire new ways of thinking and encourage debates among the Charleston community.

During the Forum, Birkhahn will highlight how comedy not only creates a bond between coworkers, but also helps his employees incorporate storytelling and humor into their work.

After his presentation, the Peppercomm president will open the floor up to questions from the audience. The 2017 Think Differently Scholars — seniors: Alexandra Clough, Berkeley Fisher, Kelsey Foster, Anna Lefitz and Wanda Willis — will facilitate the Q&A with assistance from Forum advisor and assistant professor of management, Elise Perrault.

Stephen Pond, chairman and CEO of The Education Center and member of the School’s Board of Governors, is sponsoring the hour-long event.