Where in the World? Off to Taiwan

School of Business students at Asia University in Taiwan

Five hospitality and tourism management students joined Dr. Bing Pan, assistant professor and director of the School of Business’s Office of Tourism Analysis, on a three-week study abroad in Taichung, Taiwan. 

Emily Bergtholdt, Jerry Kowal, Melanie Baker-Matthews, Morgan Fermin and Blair Kaufman attended Asia University with students from the U.S., Australia and New Zealand on a fellowship program this past summer.

The two-credit study abroad trip, funded through the fellowship program, focused on Taiwanese Culture and Society and Marketing Management through in-class lectures and site visits to cultural landmarks, tourist attractions and medical facilities. 

“The atmosphere in a geographically and culturally different environment can not be replicated in the classroom,” says Jerry Kowal, a sophomore majoring in international business.  “The economy in East Asia will continue to play a dominant role in shaping global growth and opportunities.  Understanding the East Asian culture will help me down the road as my career evolves.”

“Dr. Pan’s efforts gave me the opportunity to broaden my horizon and learn about a new culture in a way not possible in the classroom.” 

Blair Kaufman, a senior with a double major in business administration and hospitality and tourism management, appreciated the opportunity to travel with and learn from others in the field.  “The friendships and professional contacts, including Dr. Arch Woodside from Boston College, will greatly benefit my ambition to work in the global hospitality industry.” 

She treasures the experience and appreciates the extent that Dr. Pan and others went for her to learn and become more aware of the Mandarin culture and Taiwanese people who have a great heart for hospitality.

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