New Publication on #SocialMediaWellness
** by Kelley Cours Anderson, Ph.D., Assistant Professor of Marketing **
I am excited to share a recent article that my co-authors and I published in the Journal of Consumer Behaviour, entitled “#SocialMediaWellness: Exploring a research agenda and conceptualization for healthy social media consumption.”
My co-authors and I are passionate about understanding how consumers find balance in their social media consumption. This particular article introduces the concept of Social Media Wellness to the consumer research and marketing literature. We leverage Twitter posts to explore consumers’ discourse that provides insight into future research opportunities.
If you are interested in learning more, the article is available for free here.