Patagonia, a designer outdoor clothing cooperation, is one company in the United States that is actively working toward a greener future. Starting with an entire section on their website detailing their specific efforts toward green activism and informational infographics that detail the production line of textiles from start to finish, Patagonia has dedicated an entire section of its department to sustainable movement. They have created different programs, volunteer efforts, donation events, and more sustainable, concious efforts towards a greener future.
Patagonia’s company has reported that this season “87% of [their] line uses recycled materials” This practices encourages reducing plastic waste as well as reusing it, as well as avoids uses of fossil fuels to decrease climate change effects. Overall Patagonia’s activism section on their website encourages to keep yourself concisous when it comes to buying new clothes and textiles, and cut down on our societies desire of consumption. By encouraging the reduction of consumption of clothing items, Patagonia puts out the message that they would rather have quality over quanitiy and reduce the waste that goes directly into our enviroment. They have documented on their website all the materials put into their products, which feautre plasitic textiles such as wool and nylon, but as well as recycled versions of the materials as well.
A report and study by McKinsey & Company is placed on Patagonia’s website that showed “consumers buy 60% more items of clothing and keep them for half as long as they did 15 years ago”, and with clothing contributing to “10% of pollution as a whole” apperael companies need to start understanding their overall effect on climate change and plastic/textile pollution.
The Patagonia company has not only priotized green effrots as far as their prodcution line goes, but details on their website the exploration of the entire footprint their clothing brand creates. I think this is valuable as, although they are a major company, they are transparent and clear with their consumers of the lifespan and impact their products have on the enviroment. Patagonia has not only built a company of informative and responsible understanding of their enviroemtnal impact, but has created several programs to establish real, active efforts to improve their company’s carbon and sustainablity footpring. One program is the “Materail Traceablity Program” which strives to establish the traceability of all their materials in the supply chain and work towards only using “enviromentally sustainable materials available”. Patagonia has also created a “self-imposed Earth tax” which will put forth 1% for the planet and support different enviormental non-profits.
Although many companies use words such as “sustainable”, “green” and “conscious”, its apparent that sometimes large cooperations will market to the consumer what they want to hear, only to continue to practice unethical and polluting methods behind closed doors. I think Patagonia is one of the few major apperael companies that not only is conscious of their specific effects on the environment and informative, yet calls other companies out on their uses of ‘Greenwashing’ on their main infographic under activism.
Patagonia’s company I beleive is one of the few major companies that is truly transparent with their production line to understand the types of wastes and pollution that they may put forth in the enviorment. I think as our enviorment declines and our plastic pollution rates get higher, its these major companies responsibles to figure out the most effective way to reuse, recycle, and overall destory their plastic pollution all together.
I am not very familiar with different brands of clothes cause I genuinely do not pay attention but I think it’s cool that there are brands out there who try and make an effort of being sustainable with their business and I think it is incredibly important. You did a really good job at explaining it.
I also decided to research on a brand that aims towards sustainability. After also reading your blog post it has made me realize that I am going to start researching on brands I buy products from because it is up to us to also know what we are buying!
I also decided to research on a brand that aims towards sustainability. After also reading your blog post it has made me realize that I am going to start researching on brands I buy products from because it is up to us to also know what we are buying! I didn’t realize how many brands have started to aim towards sustainability and I think that its very important for our future.