Green Business Feature: Next Four Co.

For my blog, I reached out to a business to learn about its sustainability efforts. I fortunately got the pleasure to chat with a sophomore at College of Charleston named Evie Purcell who has been running her business Next Four Co since March of 2020. Evie Purcell started her business when she saw people trying to make college gear and simply thought that she could do it better. Her company started small with simple shirts, press-on letters, and the audience of her friends. She created an Instagram account and started to gain local interest during quarantine. As Next Four Co started to grow, Evie was able to invest in better equipment along with creating new designs from photoshop. Evie says that growing her business in the early stages was hard work and a lot of trial and error. From the jump, Next Four Co makes items to order which is one of the ways that her company has been able to stay sustainable. This essentially means that Evie won’t make items unless she knows that they will be bought. This leaves zero room for overproduction or clothing waste. Next Four Co almost never uses plastic packaging for their orders. The majority of the time, Evie is able to hand the orders directly to the customer which doesn’t involve any packaging. If packaging is needed, Evie likes to use reusable paper bags or brown paper lunch bags. Next Four Co also orders out of the United States for their materials to continue to push efforts of keeping transportation emissions low and the company sustainable.

More recently, Next Four Co has started making strides to become even more sustainable. Evie says that after having conversations with her roommate and friends from home she realized that she should broaden her business to create options for people who prefer to buy sustainably. For her sustainability initiative, instead of buying shirts from a big company, Evie goes to thrift stores and picks out second-hand clothing items to transform into Next Four Co gear. Although this does add extra time and effort into the production process, Evie says that she finds thrifting fun and rewarding. 

Next Four Co has been inspired by big companies such as Billabong and Patagonia. Billabong uses recycled material for some of its wetsuits and bathing suits. Evie is working on replicating this process by using the thrifted items to create new Next Four Co products. Patagonia has a lifetime guarantee and is willing to revamp clothing if the product’s condition wears down. Although Evie doesn’t exactly have the ability to revamp worn-down Next Four Co items, she has talked to some of her customers and has heard things like “I will be wearing this in the retirement home”. So even though Evie can’t provide a lifetime guarantee, she knows that people will be getting tons of use out of her products which is one of the most sustainable actions someone can do with clothing. 

It was truly an honor to talk to Evie Purcells about her journey of creating her brand. I came out of this conversation very inspired to support local and small businesses and continue to improve my sustainability efforts. It was especially impressive to see someone basically the same age as me pursue a passion while still putting the environment first. If you have any interest in supporting Evie and her company, direct message on Instagram to make an order! Below is a picture of Evie wearing one of her products, along with another example of the type of apparel she can make!

One thought on “Green Business Feature: Next Four Co.

  1. Obviously everyone loves a sustainable business, but a locally owned small business that is also sustainable just can’t be matched. Being sustainable in a business can be very difficult and it can take a lot of extra work so its very cool that someone our age is passionate enough to make it happen.

Leave a Reply