Today major polluters of plastics today are from major corporations such as Coca Cola, Shell, and Nestle. Each year over 300 million tons of plastic are produced and more than half of that is used by corporations to produce single use plastics that often get thrown into the environment rather than recycled. However some corporations have taken the initiative and began to find more sustainable and eco friendly alternatives. We have all heard of compostable products such as bags, bottles, etc. Although you have probably not heard of edible beer can rings.
Meet Saltwater Brewery; they are a Florida based Brewery that was founded in 2013 with the goal to give back to charities that are working to preserve our oceans, alongside providing a refreshing drink to Floridians. These rings are made out of the byproducts produced during the brewery process, and are hundred percent edible by marine creatures (such as Sea Turtles). In 2016 their company hit the headlines when they became the first brewery to implement Eco Six Pack Rings. In 5 days they were able to obtain 3.5 billion global impressions without investing any money into the media. These rings became available to purchase with their beers in all of their tasting rooms alongside many stores throughout Florida.
Analyzing Saltwater Brewery’s website they claim that their goal is to produce a tasteful beer while giving back to the community and protecting Florida’s natural wonders. They give some of their profits to many environmentally based organizations such as CCA Florida, Surfrider Foundation, The Ocean Foundation, and MOTE Marine Laboratory & Aquarium and Billfish Foundation. Alongside this they claim to produce their edible beer can rings with the byproducts produced from the production of their beer. Overall all of these claims seem to be honest and true, and there seems to be no deception or greenwashing whatsoever on the side of Saltwater Brewery.
Regarding the media coverage of the brewery they all seem to be having a rather positive outlook upon the brewery. These articles help provide some extra information on the product that was not provided on the company’s website. The edible rings are primarily made out of wheat and barley which forms an equally as strong ring compared to the plastic rings, however they do mention that these rings are rather expensive to produce, so the cost of their beers have gone up due to this fact with the company hoping that “customers will be willing to pay a bit extra for the environment.” The company is doing good, but it does seem like some of that good will be reduced due to the fact they won’t be selling as much due to their high cost.
Overall in the end Saltwater Brewery seems to be a genuinely honest company when it comes to their concerns of the environment. Ever since their founding they have been donating to charities to help preserve Florida’s oceans. All throughout their website they have themes of conservation, green, and ocean imagery. All in all the company is honest and genuine when it comes to the topics of conservation and plastics.