I have found the projects in our class on sustainable practices in different businesses to be extremely interesting. In a time where there is a lot of uncertainty when it comes to the future of the environmental movement, it is both exciting and hopeful to see both big and small companies making strides in the right direction.
In particular I have loved hearing about bigger companies, that may not have always embraced sustainable practices, changing their tone. I believe this is strongly to do with the consumer, and what the consumer wants. This goes to prove again what we have discussed in class, that the consumer holds a great deal of power. Companies pay a great deal of money to understand what we, as the consumer, want from their products.
For many right now the environmental movement is “in style”, and while this may not be the ideal in why one should believe in the environmental movement, at least it isn’t pushing against it. Due to this being in style companies are marketing to the point of view, the millennials that are looking to save the world. And with the new marketing platforms on social media, companies are able to sell even when you’re not looking for it. We as the consumer need to hold on to this control, and keep these large companies moving toward a more sustainable future.
We do have a lot of power; let us not forget it!