Before taking this class, I had heard of the concept ecofeminism before but had no idea what it actually meant, probably because I have never taken the time to actually look the word up and see what it was all about. After reading the assigned material and discussing it some in class, I finally understand what the concept of ecofeminism actually is.  After our class on Tuesday, I wanted to look up ecofeminism and see more examples of how feminism and the environment are connected with each other.
One example that I found is the use of “pinkwashing.”  The term pinkwashing is brand new to me, but after reading about what it actually means, it made me a little frustrated.  Pinkwashing “is the application of the breast cancer symbol on products that contain toxins and chemicals that can cause cancer.”  One article I read talked about one example of this with one of the larger oil companies.  The oil company was promoting breast cancer by using pink drill bits, while also using these drill bits for fracking.  By fracking, they are using carcinogens such as lead and sulfuric acid that can lead to cancer.  These carcinogens also “are being used in and around aquifers to find natural gas.”  Basically, companies are using techniques like this to make a bigger profit but they aren’t worrying about what dangers that, not only women, but everyone and the environment will face because of it.
This article really made me wonder what other ways ecofeminism is happening all around me that I am not even aware of.  I understand making a profit, but does the profit justify what problems it will cause to our Earth and the people that are living on it?

Ecofeminism: Environmental Justice with a Gender and Intersectional Lens

One thought on “Pinkwashing

  1. Wow, thank you for sharing this with us, Summer! I’d love for you to share this again in class later when we talk about media and marketing.

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