Love Beauty and Planet is a company known for their hair and skin care products that is a little bit different than most of the hair and skin care companies you may know of. “Love Beauty & Planet was started by group of like minded people who believe that looking good and doing good should go hand-in-hand” (Love Beauty and Planet, 2018). This company has 6 overarching goals that are exactly what every company should be thinking about. 1. Sourcing ingredients responsibly – almost all of their formulas have ingredients from only certified sustainable sources and the ones that aren’t are on their way. 2. Reducing waste- their bottles are from 100% recycled materials! Their caps are still a work in progress but the goal is by 2020 to have the caps at least 50% recycles materials. 3. Saving water- they save water by making their products fast rinsing. No need for longer showers to wash out that conditioner when you are using Love Beauty & Planet. 4. Reducing carbon footprint- they believe it is their duty to be honest about their carbon footprint and their goal is below 20% by 2020. 5. Supporting Environmentalists – Love Beauty & Planet fully supports all efforts of environmental change and especially believes in the power of small actions. 6. New Products – they believe that they can create new products and keep working towards and even more sustainable future! These 6 goals are what companies should strive for, Love Beauty & Planet is currently doing amazing things and will continue to improve in the future. “We believe footprints belong in the sand, not the planet, so our goal is to have a carbon footprint so small, it’s like we weren’t even here” (Love Beauty and Planet, 2018). Its companies like Love Beauty & Planet that are going to drive change. They not only are doing things but they are continuously trying to do even more to protect the environment and become completely sustainable. I highly suggest checking out what they have to offer, not only are you supporting a sustainable business but you will smell delicious too!