The Post and Courier: Seeking Newsletter Editor

With Who:  The Post and Courier

Location:  Charleston, SC

Employment Type:  Full-time, Salaried

Position Description:  The Newsletter Editor will plan and execute the strategy for the newsroom’s newsletter products informed by audience metrics, analytics and news judgement. The Newsletter Editor will also support marketing efforts by creating emails and other marketing creatives and supporting overall marketing strategy to grow our paying digital audience.


  • Develop and execute a strategy for The Post and Courier’s newsletter products that is informed by audience metrics, usability and news judgement
  • Create habit-forming email experiences
  • Build, grow and nurture our newsletter subscriber base
  • Work with reporters and editors to establish the tone, format and frequency of each newsletter and define best practices
  • Experiment with new forms of storytelling and information delivery via email
  • Be a champion for newsletters
  • Ensure newsletter are integrated into all of our relevant digital products, including but not limited to, website sections, contests and event sign ups
  • Develop marketing messaging and emails to convert newsletter readers to paid digital subscribers
  • Manage marketing funnels for newsletter audiences
  • Work closely with audience development, marketing and sales teams to improve existing newsletters and find opportunities to build audiences and grow revenue
  • Communicate with newsroom leaders and other departments to keep various teams informed of product enhancements, success metrics, rollouts and other activity with newsletter products
  • Review and report conversion data for newsletters subscriber to paying subscribers
  • Assist with the creation and deployment of marketing emails and other creatives, including creation of segmented email messaging funnels
  • Perform other duties as assigned

Knowledge, Skills, and Abilities: 

  • Strong news judgement; a journalistic foundation as an editor or reporter is preferred
  • Strong marketing experience; experience in agency or in-house marketing preferred
  • A demonstrated record of success in growing and engaging digital audiences
  • Experience formatting HTML, creating or using email templates and sending email newsletters
  • Experience with graphic design for digital assets
  • Experience in editing web-based page layouts, understand design, have experience coordinating mass mailings and editing/copywriting for email based publications
  • Experience leading fast-paced projects that involve editorial, marketing, development and other resources
  • The ability to move projects forward in a collaborative environment
  • A strategic and creative thinker with a passion for experimentation
  • Reliable access to internet services

Requirements, Minimum Education, and Experience:

  • Bachelor’s degree in Journalism, Marketing, Communications or related field
  • 2-3 years demonstrated journalism experience
  • 1-2 years demonstrated marketing experience
  • Strong communication and interpersonal skills
  • Strong organization and prioritization skills with excellent follow through
  • Flexible schedule may be required to meet seasonality of some newsletters
  • Ability to work independently remotely, if necessary, in a suitable workspace that meets safety guidelines

Apply (or request more information):  For more information or to apply, please visit the LinkedIn Jobs site.

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