CofC: Seeking Sr. Director of Digital Marketing

With Who:  University Marketing, College of Charleston

Location:  Charleston, SC

Employment Type:  Full-time, Salary

Salary:  *$49,594 – $60,000

Position Description:  As the strategic leader for the College of Charleston website, plans, develops and directs complex and comprehensive digital marketing initiatives that result in a creative, modern, sophisticated, intuitive and accessible customer-focused user experience across the College of Charleston website and other digital platforms that support the strategic recruitment and retention goals of the university. Leads the development of website strategies, email optimization and digital marketing projects and manages their implementation from concept development to navigation, general functionality, search engine optimization, quality assurance, final execution, and ongoing maintenance. Partners with marketing and IT teams, and uses data and insights into user behavior to ensure the customer journey is optimized.

Minimum Requirements:  Bachelor’s degree and three years of progressively responsible and relevant professional experience related to web and mobile design, and the development, production and dissemination of digital marketing communications. Significant experience with, knowledge of, and demonstrated mastery of all phases of the creative process of web and digital communication design, development and production. Expert knowledge of Adobe Creative Cloud products, HTML, CSS, WordPress, Google Analytics, Google Ads, and the most up-to-date programs, techniques and current trends in digital marketing. Some leadership/supervisory experience is a plus. Candidates with an equivalent combination of experience and/or education are encouraged to apply.

Required Knowledge, Skills, and Abilities: Demonstrated ability to lead all phases of the creative process, and manage the use of new media to achieve digital marketing and communications goals on deadline. Understanding of modern marketing concepts and digital marketing practices, and ability to translate these into effective websites, digital communications and advertising campaigns. Ability to work closely with creative teams and web programmers/engineers responsible for web development and routine maintenance. Ability to manage projects and work well with others in a team environment and under deadline pressure.

Additional Comments Regarding Position:  Employee must be able to lead, direct, manage and interact well with people under pressure of multiple deadlines, and be able to serve as an informational resource for campus constituencies as appropriate.

Special Instructions to Applicants: 

  • Demonstrated experience with website redesign.
  • Examples of digital communication design, development and production.
  • *Salary is commensurate with education/experience which exceeds the minimum requirements.
  • Offers of employment are contingent upon a successful background check.
  • All applications must be submitted online via the link below, located at

Application Deadline:  August 2, 2021

Apply (or request more information):  For more information (including job duties) on this posting, or to apply, please visit the CofC Job portal.

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