Tagged: influencers

The Risk of Paying Influencers

Social Media Screen
Photo courtesy of Pixabay.com

The widespread involvement on social media platforms has led to a huge population of users gaining massive amounts of followers, and these “influencers” are finding ways of turning their audience into income. The problems caused by these “influencers” stems not only from the previous lack of regulation, but also the dishonesty many sponsors experience through doing business on social media.

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Social Campaigning: Disclosing Political Influence on Influencers

Caroline Schneider

Social media is becoming the new frontier for campaigning.

In today’s world, people spend a lot of time scrolling through social media. In politics, campaigns need to reach the voters where they are: on social media. This article looks at how political campaigns use social media influencers to boost their campaigns and the line between endorsements and sponsorships. Interviews include two influencers solicited by different campaigns and two PACs who used this method. These show why social media influencers are becoming important in politics and the possible problems. The 2020 election is one where social media will be impactful. It’s important to know how campaigns and influencers are influencing the political process.

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