Lately, I’ve been noticing a lot of instances of astrology used to market to people for many different items; even 20 minutes ago I saw an Instagram account called @bookofthemonth post book recommendations using astrology! Anyway, I wanted to write an article about this phenomenon and why it is becoming so popular. I discovered that, because of the internet, astrology is experiencing quite a revival. It is easier to learn about astrology than ever before. This realization that astrology is more than a Sun sign has made people more interested in the subject and made marketing companies excited about the various things they can now do with astrology. Most of the sources I used were of my own finding, and they were all really evidence for how marketing is using astrology (for shopping lists, make-up palettes, etc.). I did talk to one Instagram account, @astrhology, who has over 800K followers. She posts memes meant to teach people about astrology. She says that marketing has the right idea because it is easier to get people to buy something if it feels personal to them. Longterm, this article can offer insight into a new marketing trend, and show people how an unconventional profession could become valuable in the future.