This article describes a new publishing trend. Using data to publish and edit stories. The article follows trend leader Wattpad, and their accompanying branch Wattpad Publishing. The app (and publishing branch) use data to guide users through the editing and publishing process.
How Can Wattpad Help?
Writers on Wattpad can learn how to: grow their readership, receive useful feedback, and gain the attention of publishers. This article cites research from the published paper Online Frenzy: How Wattpad can be used in traditional publishing. The paper’s author, Taylor Thompson, is a previous acquisitions manager. Thompson explains how the app’s design can direct writers to publishing houses, and supply an audience for posted stories. The article also cites company statements about Wattpad’s story insights report feature. This feature provides strategic editing feedback to writers. To explain how the app uses data to do this, the article cites messages from CEO Allen Lau.
Writing and publishing industries have rapidly expanded into the online space. As a result, the working conditions of writers have also undergone rapid change. Rather than working full-time for a single publication, vast numbers of digital writers are now freelancers.
Freelance workers are usually ineligible for benefits
Most employers still only offer benefits to full-time employees, not freelancers. This has made it difficult for writers to access benefits such as health care, severance pay, or even a stable income.
Developed in 2016, the social media application, Tik Tok has become an outlet for individuals to express themselves. The app showcases authenticity across a variety of forums. Individuals on Tik Tok are free of photoshopping functions. This lack of editing prevents deception among users. People are able to be their natural self. No edits, over edited bodies, or filters if desired. Much different than Instagram. This article will examine Tik Tok’s rise to popularity, whether media professionals believe this app will sustain its growth in the future, and if it will bring a new authentic approach to brand marketing across the globe. Continue reading →
The widespread involvement on social media platforms has led to a huge population of users gaining massive amounts of followers, and these “influencers” are finding ways of turning their audience into income. The problems caused by these “influencers” stems not only from the previous lack of regulation, but also the dishonesty many sponsors experience through doing business on social media.