The importance of this research is to inform professional writers. When writing on behalf of a company, it is important to reflect the company’s beliefs and values. Some copywriters may let their personal beliefs overpower those of the company. This can in-turn result in the loss of a job. To avoid this, an employee should only release writing that reflects a company’s views. Zane Russell, owner of Innovation Litigation, was
interviewed, having employed professional writers before. This article shows that personal opinions should be omitted when not writing on your behalf. When working for someone else, the writing produced should reflect only them. This informs writers that they need to consider this when representing a company. Grasping this concept now can help writers in the long run.