Developed in 2016, the social media application, Tik Tok has become an outlet for individuals to express themselves. The app showcases authenticity across a variety of forums. Individuals on Tik Tok are free of photoshopping functions. This lack of editing prevents deception among users. People are able to be their natural self. No edits, over edited bodies, or filters if desired. Much different than Instagram. This article will examine Tik Tok’s rise to popularity, whether media professionals believe this app will sustain its growth in the future, and if it will bring a new authentic approach to brand marketing across the globe.
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