By bucking the sensationalist trend of the sometimes shallow and dysfunctional reality storytelling genre, “The Changers” reveals how people’s lives can be changed by giving…one person…one kind act at a time.
Undergraduate students in the Arts Management Program at the College of Charleston School of the Arts are assisting in the promotion of a pilot for a new reality television show titled “The Changers” that showcases the power of love, kindness, forgiveness, and hope. The show is scheduled for premiere during Breast Cancer Awareness Month on October 17th at 9 and 10 p.m., and October 21st at 1 and 11 p.m. It will air on the Atlanta-based cable network, gmc-TV Uplifting Entertainment, which has recently partnered with Magic Johnson’s ASPiRE TV network.
“The Changers” is the brainchild of Texas-based humanitarian, entrepreneur, philanthropist and entertainment guru, Beverly Adams. For more than a decade, Adams has embraced and embodied the philosophy of her penned theme — Everyday Philanthropy® which is also rooted in the storyline of “The Changers,” by donating her time, ideas, out- of-the-box and innovative strategies, and money to many causes and charitable organizations. She does so as president and CEO of Beverly Adams Entertainment, Inc. and Beverly Adams Holdings, Inc., distributors of life-changing programming of a philanthropic nature. Filled with humor and honesty, “The Changers,” for which Adams is the co-creator, producer and host, demonstrates the importance of giving to others and the beauty giving brings to both thegiver and the receiver.
The premiere of “The Changers” is an opportunity for undergraduate students in the Arts Management Program to learn how a reality television show is marketed, and what the impact of the marketing will be on ratings. Students in Professor Karen Chandler’s Marketing, Fund Raising and Grant Writing for Nonprofit Arts Organizations’ class, are working with Beverly Adams Entertainment, Inc. and the marketing, public relations and digital media staff of gmc-TV, to plan and implement their social media marketing campaign. As an added bonus, the students work directly with Ashley Stillwell, the Vice President and Director of Marketing for Beverly Adams Entertainment, Inc., who is a graduate certificate student in the Masters of Public Administration Program with an Arts Management concentration at the College of Charleston.