University of Connecticut School of Fine Arts: Seeking Publicity/Marketing Manager

With Who:  University of Connecticut School of Fine Arts

Location:  Mansfield, CT

Type of Employment:  Full-time

Position Description:  The School of Fine Arts at the University of Connecticut is seeking applicants to perform the duties of a full-time Publicity/Marketing Manager (UCP 7) within the Office of the Dean. Under the general direction of the Dean of the School of Fine Arts and the Office of University Communications, the Publicity/Marketing Manager leads the School’s marketing efforts, working at both the strategic and operational level.

The School of Fine Arts comprises four academic departments (Art & Art History, Digital Media & Design, Dramatic Arts, and Music) as well as the University’s exhibiting and performing-arts venues (Ballard Institute and Museum of Puppetry, Contemporary Art Galleries, Connecticut Repertory Theatre, Jorgensen Center for the Performing Arts, von der Mehden Recital Hall, and William Benton Museum of Art).

The focus of SFA’s publicity and marketing is to attract talented students from Connecticut and beyond to the academic departments and to attract both on- and off-campus audiences to our exhibiting and performing arts venues, including students, faculty and staff; community members; K-12 students; and alumni.

Current with best practices in program marketing and audience development, the individual in this position will make efforts to effectively advance and execute creative materials for the School while also being adept at strategic planning, budget management, and using quantitative results to drive decision making.

The ideal candidate is self-motivated with the ability to prioritize and work independently in a fast-paced setting. They must have a willingness to work flexible and irregular hours as needed. The ability to multi-task effectively under pressure is a must, as is the willingness to work collaboratively in a team-oriented environment. This individual has a combination of strong project management and hands-on technical skills. They should have the ability to analyze/interpret data from campaign results to set priorities, and pivot on strategy as needed. They should have a creative marketing instinct, with a critical and discerning eye towards messaging and design, as well as the ability to jump from the creative side of marketing to the analytical side.

Duties and Responsibilities:

  • Lead and develop publicity and marketing campaigns and strategy for the School and its units, including detailed advertising plans and timelines, to support recruiting of undergraduate and graduate students as well as the programming of the arts venues to support subscription, single ticket, and group sales goals
  • Produce or oversee development of print and electronic marketing materials—including brochures, postcards, posters, video and flyers; as well as print, radio, and digital advertising (email, web, social media, Google Ads, digital signage), including but not limited to: writing, editing, design
  • Oversee monitor, and track website content and social media channels
  • Track and analyze effectiveness of marketing strategies and regularly conduct audience and market research and present findings
  • Maintain and update media lists for press release/PSA distribution
  • Explore and identify additional revenue streams through marketing channels
  • Develop and/or utilize marketing video content in various marketing channels
  • Help to build a diverse student body and diverse audiences through marketing and publicity activities
  • Manage marketing budget and track expenditures on accounts; create annual zero-based budget and develop quarterly projections; negotiate media contracts, and facilitate vendor contracts
  • Supervise department staff and student workers and work in close collaboration with designers
  • Represent the School of Fine Arts and the University at appropriate regional, national and/or international meetings and forums, and participate in professional development activities, including industry conferences, seminars and workshops
  • Perform related duties as required

Minimum Qualifications:

  • Bachelor’s degree in communications, marketing, journalism or related field
  • At least 5 years relevant experience in publicity and/or marketing
  • Excellent interpersonal, verbal, and written communication skills
  • Experience in copy-writing and editing, with the ability to write creative and effective marketing copy under deadline
  • Experience managing large projects under deadline
  • Experience with MS Office Suite and Adobe Creative Suite
  • Experience with website and social media management including analytics
  • Supervisory experience in a marketing and/or publicity context

Preferred Qualifications:

  • Demonstrable knowledge of the targeted markets and communities to be served
  • Experience sourcing and managing digital content for targeted audiences and drive conversions
  • At least two years of experience within an arts venue
  • Experience with photography and digital photo editing
  • Experience working professionally in a university/college setting
  • Experience with video production
  • Proven success in attracting diverse audiences or in marketing for student recruitment

Application Deadline:  This job posting will be removed at 11:59 PM on October 4, 2019.

Apply (or see more information):  Submit your application today!

About Megan Gould

Ms. Gould is the Coordinator for Events, Outreach, and Public Relations for the Department of Communication at the College of Charleston.

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