When Rivers Pearce ’01 started at Boomtown in 2010, the company had 10 employees. Today, the company employs over 200.
Rivers Pearce ’01 didn’t just dream of playing in a rock ‘n roll band in front of thousands of screaming fans. He actually did it for several years.
But when it finally came time to trade in his guitar for a day job, in the true spirit of a liberal arts education he pivoted in a totally different direction. In the mid-2000s he found his way into the then still-emerging field of search engine marketing.
It all worked out. Today, Pearce is director of marketing for BoomTown, a thriving real estate sales and marketing software company based in Charleston, S.C.
In the Q&A below, Pearce, a philosophy major and graduate of the Honors College, reminisces about his touring days, explains how he wound up working in tech and offers some excellent career advice for the digital age.
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