Tyson Greenwashing

Green washing is becoming a serious problem that many people are not aware of. Meat producers such as Tyson have done this in the past with chicken. The company advertised the meat they produced, as “all natural” but was the exact opposite. In the Tyson factory, chickens were fed corn that has been genetically modified which is definitely not natural. Also, the chickens were treated with antibiotics and injected with artificial growth hormones to make them larger quicker. Tyson falsely labeled the packages of the chicken and advertised to the public that the chicken was free of antibiotics and was all-natural. The case against Tyson began in 2007 when the United States Department of Agriculture discovered the use of gentamicin and ionophores in the process of raising chickens. These are two antibiotics that prevent the chickens from dying raising the profitability of the company. Eventually, Tyson was forced to change the label of the packaging and also sued by competitors such as Perdue and Sanderson Farms Inc. Although most of the meat producers in the industry use antibiotics, they do not label them as “free of antibiotics.” Tyson’s deceptive marketing strategy falsely informs consumers which can subtract business from producers that are actually truthful in their labeling. The increased competition is not fair for ethical producers in the same industry but especially for the consumer spending money on products that are actually undesired. The specific example of Tyson green washing their products is very significant because Tyson is an enormous company being one of the worlds largest meat processors and the second largest chicken producer in the United States. Therefore, the general population is relying and trusting one company with their health and money. Green washing has many negative impacts to society and the population as a whole and needs to be broadcasted more to the public because not a lot of people are aware this is an issue.

 

http://www.naturalnews.com/024756_antibiotic_antibiotics_USDA.html

http://www.businesspundit.com/the-top-25-greenwashed-products-in-america/

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