Before being introduced to greenwashing in the previous class, I had no clue on what this subject related to. Greenwashing can be described as, any act performed by a company that deceives the consumer in believing that the environmental practices performed by the company does no harm to the environment in regards to their product or service. As you can imagine there has to be a lot of products and services that are harmful to the environment that we have no clue is being done. I did some researching trying to find a good example of greenwashing that effects the environment regardless of what the packaging says. The everyday product that I came across, that took part in greenwashing was the Raid Earth Blends Multi-bug Killer. The Raid Earth Blends Multi-bug killer claims to be “an alternative insect control solution that contains an insecticide derived from the chrysanthemum flower”. Raid uses common tactics to appeal to consumers, by using words like “earth” and by displaying the color of the can in all green, which promotes this product as being “natural” for the environment. Despite its naturally derived component, the label still manages to warn users to avoid contact with skin and clothes, and not to inhale the mist when spraying it. This is a good example of greenwashing because insecticides are kind of impossible to make “natural” because the sole purpose of it is supposed to be for killing plants. Some of the ingredients found in this Raid products includes: Isobutane, Propane, and Piperonyl butoxide. Though these ingredients aren’t a big hazard to the environment, they still have a significant harm to people, pets, some insects, and fish if exposed too much.
As a whole, it is clear most people aren’t aware greenwashing even exists. For these companies to stop greenwashing, more people have to start becoming aware of the products they are purchasing because they could have great effects on the environment.