Lots of large corporations such as Tyson or Hormel, recently have started labeling their food to try to entice a different consumer to their product. The consumer they are trying to attract is one that is health-oriented. These corporations are attempting to sell their factory farm meat, which contains GMO’s and antibiotics as “organic” ,”all natural” or even “wholesome”. The problem with this type of greenwashing is that it actually doesn’t entice the health-oriented and health- knowledgeable consumer, but rather the consumer that is not health-oriented who thinks they are starting to better their health due to insufficient, and misleading labeling.
These labels can be very misleading because these companies are selling their product, as the total opposite of what they really are. This is such a scary thought to think that companies are allowed to promote and label their products such a way. The USDA has many standards and regulations to labeling products. But with all the standards still set in place, companies like these still figure a way to manipulate the wording and labeling in order to promote the meat as something it is not. This stands as a strong indicator to the fact that we never really know what we are eating if it is coming out of package, or sadly even in a chain-wide super market where many of us do our weekly shopping. One way to limit this is to stop buying from these locations and to start buying and promoting local meats.
Even large companies such as Burger King or McDonald’s have started to greenwash their meats being advertised within their meals as “healthy” or even “wholesome”. There needs to be more policies set in place by the USDA that limit this amount of corrupt, widespread greenwashing. Greenwashing through meats just keeps on taking money from their loyal consumers, and lying to these same people without even any concern for their actions, all while these same people think they are bettering their health by eating a product that is “organic” or “natural”. Shop local! Boycott large meat corporations that think it is okay to lie to the public eye!
This was really interesting because you are right, I see false health advertising on junk food all of the time! For someone who didn’t know what was actually healthy, it could be hard to figure out the difference.
Thank-you for bringing light to this important issue, Sydney!