With Who: Texas Psychological Association
Location: Cedar Park, TX
Type of Employment: Full-Time
Position Description: The Marketing and Communications Manager is responsible for three major functional areas for the Texas Psychological Association (TPA): general marketing, communications, and branding; publications; and TPA’s website and other electronic communications technology. The Marketing and Communications Manager will also be responsible for the same functional areas for the Texas Psychological Foundation, on a lesser scale.
Duties:
- Manage the redesign of TPA’s website; help build a new digital TPA; improve the usability, design, and content of TPA’s website
- Develop and implement a marketing and communications plan; create an ad sales strategy to improve non-dues revenue
- Recommend marketing and promotional strategies, and coordinate creation and production of marketing/promotional material; write original material when necessary
- Manage online brand to raise brand awareness; devise strategies to drive online traffic to website
- Ensure the website contains accurate and up-to-date information
- Work closely with the Public Relations Consultant; serve as a liaison to the Marketing Task Force, Public Education Committee, Texas Psychologist Editorial Board, and other relevant committees: host virtual meetings, prepare agendas, and prepare minutes
- Work closely with the Government Relations Consultant to craft advocacy messages, including the design of legislative presentations and one-pagers
- Produce content for and develop weekly newsletter
- Develop content for and manage all social media accounts
- Copy, edit, and proofread all materials
- Develop and maintain industry relationships; evaluate participation in trade shows or other exhibitor opportunities; create promotional materials that reflect TPA’s mission and purpose
Other Duties:
- Support the marketing work of the convention planner
- Assist on-site with the annual convention, typically held in November of each year
- Assist in the planning and execution of legislative lobby days
- Other duties, as assigned
Qualifications:
- Bachelor’s degree or higher required. Degree in communications, journalism, marketing, or public relations preferred.
- A minimum of 5 years of association experience required.
- Strong understanding of association marketing concepts, strategies. and best practices.
- Must have excellent written and verbal communication skills.
- Experience using Your Membership preferred.
Notes: Telecommuting is allowed.
Apply (or request more information): Apply today, or see more position information on the CofC Alumni Career Center portal.