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Marketing Intern Needed at Harry Barker

By Cassandra P. Foster
Posted on 9 January 2017 | 4:29 pm — 

Harry Barker, a local company the sells eco-friendly dog products, is looking to hire  a digital marketing and e-commerce intern for the spring semester.

The Harry Barker Story

Ford model Carol Perkins founded Harry Barker in 1997 while recovering from Cushing’s disease, a life threatening and rare brain tumor. Before her illness, Carol appeared in everything from Vogue to Harper’s Bazaar to Victoria’s Secret.

While still modeling, she made her debut on Broadway as a fire-eater with Penn & Teller. Homebound during recovery, Carol turned to her love of dogs and textiles for therapy –and began creating dog beds, toys and robes for her friends’ pets. Soon, she was taking orders and hand sewing each one with care – launching Harry Barker from a table in her New York City loft. Today, Harry Barker uses earth friendly fabrics and azo-free dyes, eco-fleece and “green” bed inserts made from 100% post consumer recycled plastics. Harry Barker features all natural ingredients for treats and biodegradable shampoos. Whether it’s a collar made from 100% certified recycled plastics, a hemp striped dog bed filled with eco-fiberfill, or biodegradable pet waste bags made from recycled plastics, Harry Barker aims to improve the lives of pets and their people.

Harry Barker products are available worldwide at over 1,600 stores and many online retailers.

Read below for position details and information on  how to apply for the internship position —

Position Title: Digital Marketing/E-Commerce Intern

Reports to: Marketing Director Department: Marketing/E-Commerce

General Position Summary/Job Scope

The Digital Marketing/E-Commerce Intern assists the E-Commerce and Marketing team with the back-end management of the website (www.harrybarker.com) as well as the day-to-day executions of Digital Marketing and Social Media tasks. The intern will work directly with the Marketing Director and E-Commerce team on tasks related to website maintenance, social media posting and scheduling, web promotions, social media advertising, Google Adwords, press, public relations, blogs and email campaigns.

Essential Functions/Major Responsibilities

  • Implement back-end changes to the website via Magento (content management system) such as image updates, product description updates, loading new product and creating new pages on the site.
  • Curate and post content for social media channels including Instagram, Facebook, Pinterest, Twitter and Snapchat.
  • Assist with paid advertising campaign implementation and management on Facebook, Instagram, Pinterest and Google Adwords.
  • Contact list creation for press, social influencer and blogs.
  • Pulling and organizing media editorial calendars and developing press pitch ideas.
  • Assist with weekly marketing reports that will include results from organic social media, paid social media, paid search, retail and wholesale emails and website analytics.
  • Blog ideation, creation and uploading.

Essential Attributes

  • Organized
  • Creative, thinks outside the box
  • Analytical
  • Ability to multi-task
  • Detail-oriented
  • Comfortable with frequent changes
  • Understands sense of urgency
  • Willingness to learn and ask questions

Specific Job Skills

  • Excellent written and oral communication skills
  • Experience and familiarity with all Social Media channels including Facebook, Instagram, Pinterest, Twitter, YouTube and Snapchat
  • Proficiency in Microsoft Office including Word, Excel and PowerPoint as well as Google Docs including Google Pages and Google Sheets
  • Experience in Google Analytics and Adwords desired but not a requirement
  • Experience in Magento desired but not a requirement
  • Ability to juggle multiple tasks at once and catch on quickly to complicated processes
  • Ability to gather insights quickly from large quantities of data

Education and/or Experience

  • Two or four year degree or currently in college preferably majoring in Marketing, Communications, Advertising, Public Relations or Business
  • Experience working in an office setting is preferred

Work Schedule

  • Part-time: 10-20 hours per week, Tuesdays and Thursdays preferred

Physical Duties

  • Ability to stay seated for majority of eight hour work day
  • Ability to perform computer work and answer phone
  • Possible lifting of boxes up to twenty-five pounds
  • Please note there are dogs on occasion at Harry Barker. If you are allergic or uncomfortable being around dogs, this is not the intern position for you.

 

To apply, email your resume, cover letter and available days/hours to Sarah Lovingood (sarah@harrybarker.com), Marketing Director at Harry Barker. The deadline to apply is January 25, 2017.

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