With Who: The Graduate School, College of Charleston
Location: Charleston, SC
Employment Type: Full-time, Salaried
Salary: $41,589 – $48,927 (salary is commensurate with education/experience which exceeds the minimum requirements)
Position Description: Plans, develops and directs comprehensive national and international marketing, communication and recruitment programs and initiatives that address the needs and meet the strategic goals of the Graduate School. Oversees the implementation of the programs from concept development through final execution and ensures that they reflect and enhance the overall marketing messages and goals of the Graduate School and its 32 graduate programs.
Minimum Requirements: Bachelor’s degree and a minimum of three years of progressively relevant professional experience related to the development, production and dissemination of digital (email, social media, and web) and print campaigns. Significant editorial, copywriting and production experience in print and electronic publications, as well as knowledge of all phases of the creative process. One year experience working directly in client services. Demonstrates success in diverse recruitment. Candidates with an equivalent combination of experience and/or education are encouraged to apply.
Required Knowledge, Skills and Abilities: Knowledge of marketing techniques and strategies, and ability to develop, manage and execute current marketing campaign technologies and strategies from concept to completion. Knowledge and experience using latest media to achieve marketing and communications goals, and an expert understanding of digital marketing and social media analytics. Ability to apply market research to the development of comprehensive and complex mixed media marketing initiatives. Demonstrated ability to create marketing plans, develop content for a variety of digital platforms, and manage multiple marketing-related tasks from creative concepts through production and the analysis of outcomes. Ability to work closely with graduate faculty and staff in planning, creating, and executing recruitment and orientation programs and materials. Excellent written and oral communication skills. Ability to identify and implement innovative recruitment programs. Proficiency in Microsoft Office, and Adobe Creative Suite and experience using marketing automation tools such as Pardot and HubSpot. Knowledge of and experience with CMS and CRM a plus. Ability to oversee graduate assistant dedicated to recruitment and marketing.
Additional Comments Regarding Position: Travel for recruitment is required. Some evening and weekend work is required. Must be able to lift and carry promotional materials for presentations. Must be sensitive to the values and procedures of an academic institution.
Application Deadline: December 1, 2021
Apply (or request more information): See more information, or apply, on the CofC Jobs site.
Megan GouldMegan Gould
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