Assoc of Government Accountants: Seeks Marketing and Communications Manager

With Who:  Association of Government Accountants

Location:  Alexandria, VA

Type of Employment:  Full-time

Position Description:  The Marketing & Communications Manager is a versatile and responsive professional who will help promote AGA products and services. This role will develop and deliver high-quality marketing and communication content; be responsible for executing email, social media and public relations campaigns; and will assist in designing creative assets. The Marketing & Communications Manager will also be responsible for maintaining brand identity and upholding quality standards.

Primary Duties Include:  

  • Create content for newsletters, social media, conference materials, marketing collateral, email communications, website and other AGA materials
    • Develop Topics newsletter (write and/or solicit copy, and manage advertising) and distribute via email service provider (Informz) to membership
    • Draft copy for marketing collateral and promotional emails; provide ideas for messaging and concepts; and initiate and/or implement campaigns
    • Use content management system (Kentico) to evaluate and streamline copy on AGA website; provide quality assurance and improve user experience and search engine optimization
  • Utilize multiple forms of media to highlight significant achievements of government financial managers to enhance the public’s perception of government financial management and communicate the value of public service.
    • Design and execute social media campaigns to promote the profession and support AGA’s marketing initiatives; monitor social media channels for issues and/or breaking news. Develop and maintain calendar for standard and promoted/paid content
    • Generate and distribute press releases; represent AGA at events and with media; maintain media relationships
    • Monitors media mentions of AGA, GFM and influencers for situational awareness and response
    • Responds to requests for information and assistance from the media
  • Analyze the success of digital communications, including email, web, and social media – provide regular analytic reports
  • Design and create social media and other graphic assets
  • Work collaboratively with staff/departments to effectively promote AGA
  • Contribute to organization-wide marketing/communications schedule

Candidates must be comfortable in a fast-paced environment, collaborating with other staff members, and working with volunteers and subject matter experts. Proven experience writing compelling copy for a variety of mediums, including newsletters, web content, promotional emails, and social media posts. Hands-on experience in web and graphic design.

Skills/Qualifications:

  • Bachelor’s degree in Marketing, Communications, Public Relations or a related degree
  • 4-5 years of related experience; preferably in an association
  • Self-starter, highly organized project manager, able to balance multiple projects while maintaining attention to detail and a focus on delivery
  • Demonstrated ability to meet multiple deadlines and prioritize projects
  • Excellent written, verbal and presentation skills
  • Strong ability to manage for accuracy, style, design and adherence to brand standards
  • Proficient with Adobe CC, including Illustrator, InDesign, and Photoshop
  • Knowledge of AP Style and how to use it effectively
  • Experience with social media platforms in a professional setting (Facebook, Twitter, LinkedIn, Instagram, YouTube) and web measurement and social management tools
  • Experience working with an email marketing platform (Informz or similar)
  • Experience working with a web CMS (Kentico)
  • Experience with media monitoring and distribution platforms
  • Experience with basic video editing platforms (YouTube, iMovie)
  • Proficiency with G Suite tools (Google Docs, Google Alerts, Google Forms)

Apply (or request more information):  Apply today!  Job Application via CofC Alumni Career Center

The following two tabs change content below.

Megan Gould

Ms. Gould is the Coordinator for Events, Outreach, and Public Relations for the Department of Communication at the College of Charleston.

Leave a Reply

Your email address will not be published. Required fields are marked *

Skip to toolbar