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Assoc of Government Accountants: Seeks Marketing and Communications Manager

By Megan Gould
Posted on 23 January 2020 | 10:55 am — 

With Who:  Association of Government Accountants

Location:  Alexandria, VA

Type of Employment:  Full-time

Position Description:  The Marketing & Communications Manager is a versatile and responsive professional who will help promote AGA products and services. This role will develop and deliver high-quality marketing and communication content; be responsible for executing email, social media and public relations campaigns; and will assist in designing creative assets. The Marketing & Communications Manager will also be responsible for maintaining brand identity and upholding quality standards.

Primary Duties Include:  

  • Create content for newsletters, social media, conference materials, marketing collateral, email communications, website and other AGA materials
    • Develop Topics newsletter (write and/or solicit copy, and manage advertising) and distribute via email service provider (Informz) to membership
    • Draft copy for marketing collateral and promotional emails; provide ideas for messaging and concepts; and initiate and/or implement campaigns
    • Use content management system (Kentico) to evaluate and streamline copy on AGA website; provide quality assurance and improve user experience and search engine optimization
  • Utilize multiple forms of media to highlight significant achievements of government financial managers to enhance the public’s perception of government financial management and communicate the value of public service.
    • Design and execute social media campaigns to promote the profession and support AGA’s marketing initiatives; monitor social media channels for issues and/or breaking news. Develop and maintain calendar for standard and promoted/paid content
    • Generate and distribute press releases; represent AGA at events and with media; maintain media relationships
    • Monitors media mentions of AGA, GFM and influencers for situational awareness and response
    • Responds to requests for information and assistance from the media
  • Analyze the success of digital communications, including email, web, and social media – provide regular analytic reports
  • Design and create social media and other graphic assets
  • Work collaboratively with staff/departments to effectively promote AGA
  • Contribute to organization-wide marketing/communications schedule

Candidates must be comfortable in a fast-paced environment, collaborating with other staff members, and working with volunteers and subject matter experts. Proven experience writing compelling copy for a variety of mediums, including newsletters, web content, promotional emails, and social media posts. Hands-on experience in web and graphic design.

Skills/Qualifications:

  • Bachelor’s degree in Marketing, Communications, Public Relations or a related degree
  • 4-5 years of related experience; preferably in an association
  • Self-starter, highly organized project manager, able to balance multiple projects while maintaining attention to detail and a focus on delivery
  • Demonstrated ability to meet multiple deadlines and prioritize projects
  • Excellent written, verbal and presentation skills
  • Strong ability to manage for accuracy, style, design and adherence to brand standards
  • Proficient with Adobe CC, including Illustrator, InDesign, and Photoshop
  • Knowledge of AP Style and how to use it effectively
  • Experience with social media platforms in a professional setting (Facebook, Twitter, LinkedIn, Instagram, YouTube) and web measurement and social management tools
  • Experience working with an email marketing platform (Informz or similar)
  • Experience working with a web CMS (Kentico)
  • Experience with media monitoring and distribution platforms
  • Experience with basic video editing platforms (YouTube, iMovie)
  • Proficiency with G Suite tools (Google Docs, Google Alerts, Google Forms)

Apply (or request more information):  Apply today!  Job Application via CofC Alumni Career Center

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