In 2011, John Alessi co-founded Whip-It Inventions, an eco-friendly products company that launched a multimillion dollar product that sold out on QVC in its first airing. Beginning with three employees and one partner, the company has over $4 million in sales and 19 employees after only one year. Alessi ‘s company recently launched a national television infomercial and has been recognized by the city of Santa Rosa, Florida for its involvement in the community. The community of Milton, Florida has named the company its fastest growing business. Alessi also serves as vice president of sales and director of product development for a luxury skincare line called Shinto Clinical, a line created for model, mogul, Kimora Lee Simmons. John travels between Palm Beach and New York.
Alessi was a double major at the College of Charleston in both communication and Studio Art. He spent ten years establishing himself in the beauty industry gaining respect for his talents in sales, branding and global marketing.