The textbook, An Overview of the Public Relations Function, has been published by Business Expert Press. Martin’s co-authors are Shannon Bowen of Syracuse University and Brad Rawlins of Brigham Young University.
“This new overview of public relations provides a comprehensive yet concise view of the profession,” said Martin. “It includes a number of case studies that illustrate how theory translates into practice as companies tackle tough issues.”
The new book covers such topics as stakeholder relationships, lobbying, reputation management and segmentation of publics.
“We congratulate Tom Martin on this significant publication, which makes an important contribution to teaching in public relations,” said Brian McGee, chair of the department.
“Given his extraordinary professional expertise and his teaching experience, Martin is uniquely able to integrate public relations theory and practice for executives and managers,” said McGee
Martin joined the Department of Communication in 2007 after his retirement from ITT Corporation, where he served as Senior Vice President and Director of Corporate Relations.
He currently teaches courses in strategic communication management and public relations campaigns.