The Department of Communication’s Dr. Doug Ferguson and his co-author, Dr. Clark Greer of Point Loma Nazarene University, have won the top paper award in the Management, Marketing, and Programming Interest Division of the Broadcast Education Association for 2010.
Dr. Ferguson has a long record of recognition for his research papers presented at the Broadcast Education Association conference. Most recently, he also was the co-author of award-winning papers at BEA in 2007 and 2008.
The title of the most recent award-winning paper is “Using Twitter for Promotion and Branding: A Content Analysis of Local Television Twitter Sites.” Ferguson and Greer will present one other competitively selected paper at the same conference, with the second paper focusing on the use of Twitter by radio stations.
“We congratulate Doug Ferguson on another well-deserved award,” said Brian McGee, chair of the Department of Communication. “Ferguson’s cutting-edge research continues to add to our knowledge of new innovations in communication technology and social media forms.”
Ferguson and Greer will accept their award at the Broadcast Education Association convention in Las Vegas.
Ferguson has been at the College of Charleston since 1999, where he has served at different times as founding chair of the Department of Communication and as founding director of the department’s graduate program.