Entries from September 2011
September 27th, 2011 · No Comments
Updating a Résumé for 2011
By ELIZABETH GARONE
While the résumé as you know it from 10 years ago is still alive and kicking, there have been a number of modifications to it. No longer do job candidates simply present a Word document of their qualifications. Today, they need to craft a package both online and off to present to a prospective employer. This needs to include both a résumé and an online profile as well as an easy way for a prospective employer or recruiter to move back and forth between the two.
Embrace technology. The biggest change is also the most expected one: a move toward technology. An online networking presence is no longer just an option but a requirement.
In today’s executive search market, if you’re not on LinkedIn, you don’t exist,” says Wendy Enelow, author of “Expert Resumes for Managers and Executives” and “Best Resumes for $100,000+ Jobs.” Ms. Enelow suggests including live email links on your Microsoft Word résumé and live links to your LinkedIn profile. “Make it easy for recruiters and hiring managers to contact you with one click to your email and one click to your LinkedIn profile,” she says.
Don’t make assumptions. The job market is in a transition stage when it comes to applications and how they are submitted, says Mary Henige, General Motors’ director of social media and digital communications. Therefore, a lot of how you present yourself should depend on the hiring manager’s preference, she says. If you’re not sure what that is, it’s best to cover all of your bases. “I recommend that a candidate include both a link to his or her résumé and an attachment but to never assume it’s one way or another unless it’s clear,” says Ms. Henige.
Expansion is good. The one-page rule for résumés no longer holds true, according to Howard Seidel, a partner at Essex Partners, a Boston-based senior level career management firm. “While one page makes sense when you have little experience, it doesn’t make sense when, as a senior executive, you have 10, 20 or more years of experience,” he says. “Executive typically do themselves an injustice by keeping the résumé to a page.” Mr. Seidel suggests expanding to two or three pages but giving the first page enough punch to entice the reader to delve further.
Overused is out. At first glance, “team player” and “innovative” might sound like good words to use on your résumé, but that would be a mistake, according to Krista Canfield, a spokesperson for LinkedIn. The business networking site recently combed through millions of user profiles and came up with a list of the top 10 overused terms. These included innovative, dynamic, motivated, extensive experience, results-oriented, proven track record, team player, fast-paced, problem solver, and entrepreneurial.
“Your online profile is a valuable piece of professional real estate,” says Ms. Canfield. “The problem with using generic words and phrases in your profile and résumé is that hundreds, if not thousands, of other professionals are describing themselves the exact same way.” She suggests replacing the overused terms with descriptions of those specific projects that you have worked on, which resulted in concrete results for your clients.
Looks still count. Even with the explosion of email over the last decade, aesthetics still matter, says Mr. Seidel. In some ways, they are more important than ever. “In addition to information overload, many employers experience résumé overload,” he says. “If an employer or a recruiter is seeking you out because of a reputation, the résumé’s appearance may not matter. If you are seeking out an employer’s attention, its appearance often does matter.”
Scanned not read. One thing that has not changed is employers scanning résumés rather than reading them word-for-word, says Kathryn Ullrich, an executive career consultant in Silicon Valley and author of “Getting to the Top: Strategies for Career Success.” To differentiate yourself from the pack, broadcast your brand. One way to do this, says Ms. Ullrich, is to replace an old-school phrase like “summary” at the top of your résumé with your brand: “social media marketing” or “finance director, software,” for example. “Invite a longer, deeper look at your résumé by making your brand stand out,” she says.
Write to Elizabeth Garone at firstname.lastname@example.org
September 14th, 2011 · 42 Comments
This article, found on the Technology in the Arts Blog, is a wonderful informative guide describing how Google helps non-profits.
By Crystal Wallis | September 6, 2011
A lot of people search for “google arts grants” the problem is, Google doesn’t really do arts grants (sorry!) — no money to mount an exhibition, produce a new work, or do an educational program. Instead, they mostly give large grants to causes in developing countries.
What Google will give your arts organization, however, are tools to help you accomplish your mission and do your job better. Some of these tools are free, and some of them are free if you are accepted into the Google for Nonprofits program (and available for a price if you’re not). Below is a list of most of them.
Free Tools from Google
The first thing you should do if you’re interested in free tips from Google is to subscribe to this blog. It will keep you updated on all the new (free) Google apps and tools, as well as announcements about benchmark studies and contests that Google sponsors.
This is where you can view a bunch of short, easy to understand video tutorials about most of the tools listed in this post. You can check out how to set up Google Alerts to track mentions of your organization on the web. There’s a whole online classroom set up for Google AdWords (learning about it is free, but unless you get a grant, you’ll be paying for your AdWords). Also don’t miss Google Analytics – a free tool to track who visits your website, how much time they spend on which pages, and how deep visitors go into your site. (You can also check out the Google Analytics Bootcamp webinar David did this past spring).
Everybody knows about YouTube- but did you know that Google has provided some pretty nifty tips on how to get more hits on your videos and make them work for your organization? It’s true! There’s advice on how to customize your channel, what content to post, and how to distribute that content. Video is the future, you guys.
Have you ever wondered if you could increase online donations or pageviews just by tweaking your website a little? Now you can find out. Website Optimizer is a free multi-variant testing tool. It shows different versions of your site to different people in order to test which version is best. You can set up different things you want to measure (overall visits? bounce rate? pageviews? amount of donations?), the different versions of your site, and Optimizer does the rest. Testing to the rescue!
Forms is basically like a combination of Doodle and Survey Monkey. You email a group of people a form, they enter their responses, and those responses are automatically entered into a Google Docs spreadsheet. Forms also provides a template that automatically generates charts to visualize your data. Busywork of entering responses into spreadsheets, be gone!
This is a tool that would be great for larger organizations, or for anyone who collaborates remotely. It would also be useful for teaching artists who need to communicate with their students. Google Sites allows you to set up your own website where you can share information, like photos, resumes, notes, and more. Of course, you could also do this with Google Docs, but this way you can customize it more and you don’t have to constantly email people to give them access.
Fusion Tables enables you to quickly and easily share data with others and then visualize that data using charts and graphs. The coolest thing about Fusion is its mapping capabilities. If any of your data involves a location, it will put those data points on a map. You can also set up the map to give different categories of data (number of performances, amount of grant money received, etc) different colors. This would be useful for arts agencies, any kind of touring, or education programs that target rural areas.
- Google Earth & Google Maps
More geolocation tools to tell your story online! With My Maps on Google Maps you can create a map of places important to your organization (click on “My places” and then “Create Map”). Maybe it’s a public art walking tour, or a map of where your art is being displayed. You can add pictures, links, and more to the points on your map. You can alsoannotate locations on Google Earth using much the same method. More customization is available with Google Earth Pro, but unless you are a Google Grants recipient, that’ll cost you.
Not much to say- a free blogging website. There are lots of other resources out there about blogging, so I’ll just leave it at- it’s free!
From the website:
“Open Data Kit (ODK) is a free and open-source set of tools which help organizations author, field, and manage mobile data collection solutions. ODK provides an out-of-the-box solution for users to:
- Build a data collection form or survey;
- Collect the data on a mobile device and send it to a server; and
- Aggregate the collected data on a server and extract it in useful formats.”
This seems like it’s primarily for developing countries and social services, but I could see it being useful for arts agencies, like if you’re collecting data on economic impact.
Paid Tools- free if you are in the Google for Nonprofits Program
(By the way . . . if you’re dreading a huge grant application, don’t. The application is onlyone page and will take you all of five minutes).
- Google AdWords (Google Grants)
If you apply and are accepted into the Google Grants/Google for Nonprofits Program, you receive up to $10,000 of free AdWords advertising each month.
From the website:
“Organizations that receive a Google Grant are awarded an in-kind online advertising account which can be used it in a variety of ways, including general outreach, fundraising activities, and recruitment of volunteers.”
For more information about Google Grants, as well as a testimonial from an artist who was accepted, see Josh’s article from a few years ago (still relevant!).
While it’s free to upload videos to your own YouTube channel, when you’re in the Google for Nonprofits Program, you also get (according to the website):
When an individual signs up with Google Checkout, Google saves their credit card information, making purchasing quick and easy. For vendors and charities, enrolling with Google Checkout means that you can have a simple one-click button for patrons to donate or buy. Again, this service is free if you’re in the Google for Nonprofits program, otherwise monthly sales under $3,000 cost 2.9% + $0.30 per transaction.
September 13th, 2011 · No Comments
Do you want to join a fun and interesting club on campus? Do you feel like you could make a difference? Do you enjoy the arts and want to surround yourself with other students who do too? If you answered yes to these questions than you should join CofC’s Student Advocates for the Arts. CSAA holds meetings every other Wednesday in Simons Center for the Arts, Room 101. The next meeting will take place September 21, at 7pm so come out and see what CSAA is all about! Everyone is welcome to attend. Come out and make a difference in your school!
If you would like to learn more about CSAA visit their facebook page
Charleston Symphony Orchestra
Development Intern, Fall 2011
- Coordinating Prospect Management lists
- Organizing and preparing materials for Board meetings
- Providing personalized customer service and superior donor relations
- Researching current and potential donors
- Assisting with stewardship activities and donor benefit fulfillment
- Preparation of corporate proposals and sponsor packages
- Design of invitations and programs for Membership events
- Planning and implementing of special fundraising and donor stewardship events
- Researching benefit levels for surrounding arts organization and national arts groups (for both individual and corporate campaigns)
- Completing small research projects on topics useful to Development staff
- Data management and other systems or technical support
- Provide support to marketing department as needed – distribute marketing collateral and help with additional grassroots efforts
- Other duties as assigned
The ideal candidate will be a current graduate/undergraduate student or a recent college graduate of a discipline related to music, arts management, marketing, or communications with an interest in pursuing a career in arts management, philanthropy or the non-profit sector.
We are seeking candidates who possess the following characteristics:
- positive attitude
- strong work-ethic
Essential skills include:
- strong verbal and written communication skills
- computer proficiency, knowledge of Microsoft Office (Powerpoint, Word, Excel)
- excellent interpersonal skills
- willingness to learn
- Experience with layout/design or database maintenance a plus
- Passion for the arts
Academic credit is available when possible, free parking and complimentary tickets to CSO performances.
Interested candidates should submit a resume and cover letter stating to:
Tricia Case, Office Assistant
(no phone calls please)