Arts Management at College of Charleston

Recently, Canon hired the creative agency behind the iPad light painting video, Dentsu London, to come up with a commercial that celebrated color for the new Pixma printer.  What came from this project is a work of art in and of itself.  This intricate project included individuals from NASA and a slew of artists.  Essentially, the project is comprised of a speaker covered with a black balloon.  Drops of different colored paint are placed on this balloon and these paint droplets jump up as the sound causes the surface of the balloon to snap.  As this occurs, a high speed camera shooting 5,000 frames per second circles the speaker and captures the images which are then slowed down to create beautiful works of art.

Source: NPR