Arts Management at College of Charleston

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Arts Management at College of Charleston

Summer 2013 Classes!

April 3, 2013 · No Comments · Uncategorized

The Arts Management program is offering 4 classes this summer.   The list of classes offered is below, followed by a description of each class.

Limited Seats Available – REGISTER NOW!

 

Introduction to Arts Management

History of the Record Label

Music in the Marketplace

Media in the Arts at Spoleto

 

 

ARTM 200: Introduction to Arts Management (3)

Summer I Evening, TR 5:30 pm-8:45 pm

Instructor: Tatjana Beylotte

Prerequisites:: None

Course Description:

This course covers the basic principles, concepts, processes, and practices relating to organizations in the arts industry including structure of the arts industry and specifically nonprofits, organization structures, planning, leadership, staffing, financial management, economic impact, fundraising, advocacy, and marketing development.

 

 

ARTM 360: History of the Record Label (3)

Summer I, MTWRF 9:45-11:30

Instructor:  Heather McDonald

Prerequisites: None

Course Description:

This class will cover the history of record labels, from the original Big Three of Columbia, Victor, and Edison to today’s ever-changing record label marketplace. As we study the evolution of labels, we will also study the evolution from music. We’ll cover the rise of radio, the 1950s birth of rock ’n’ roll and teen culture, record labels’ places in the Civil Rights Movement of 1960s, the rise (and potential fall) of the album, how indie labels changed how music is made and distributed, and much more. We’ll also spend the class asking ourselves about the role record labels play in today’s music business – are labels bound for extinction, or are there signs that they’re adapting to a changed industry?

During the course, we will perform cases studies of significant record labels throughout the years to see how they changed the music industry. Some of the labels we will cover are Atlantic, Sun, Motown, Sire, Sugarhill, Sub Pop, Bad Boy, Capital, and Matador. We will also look at the changes in ways labels have made their money over the years and how deals have changed, up to and including 360 deals. Our goal will be to learn from their mistakes and their successes to understand what it takes to make in the music business today.

 

 

ARTM 330 Music in the Marketplace (3)

Maymester Evening, TR 5:30-7:45

Instructor:  Heather McDonald

Prerequisites: ARTM 210 or permission of the instructor

Course description:

This course will introduce students to the CD release process of recording, manufacturing, distribution, and promotion. Emphasis will be on the legal and financial challenges faced by small labels, how labels and musicians work together in the new music marketplace, the development of skills to help manage artists, and the use of social media marketing.

 

 

ARTM 360 ST: Arts and the media at Spoleto

Maymester Day, MTWRF 8:30 am – 2:30 pm

Professor: Jeanette Guinn

Prerequisites: At least one of the following:
THTR 176 Intro to Theatre,
Or MUSC 131 Music Appreciation,
Or ARTH 101 OR 102 OR 103 Art History,
Or ARTM 325 Understanding Creativity

Course Description:

Students will develop proficiency in practice working on the preproduction for the daily hour-long radio coverage of Spoleto Festival USA and Piccolo Spoleto, as well as learn media production skills.  Artist research, scheduling, question development, interviewing, app development, broadcast programming, social media, promotion, marketing, script writing, voice over, media relations, and remote and studio video and audio recording and editing will be included. In cooperation with ETV Radio, the SC NPR affiliate.

 

For more information

contact the Arts Management office at:

[email protected] / 843-953-6301

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Alumni Interview with GP McLeer

March 1, 2013 · No Comments · Uncategorized

George Patrick McLeer, known as GP, is 201o graduate of the Arts Management Program.  He is currently the Executive Director at the Mauldin Culture Center.  To read his full interview, please click the link below.

GP McLeer Alumni Interview

 

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Summer 2013 Course: Arts and the Media at Spoleto

March 1, 2013 · No Comments · Uncategorized

We're all set!

We’re all set!

ARTM 360 ARTS AND THE MEDIA AT SPOLETO

Instructor: Jeanette Guinn
Students will develop proficiency in practice working on the preproduction for the daily hour-long radio coverage of Spoleto Festival USA and Piccolo Spoleto, as well as learn media production skills.  Artist research, scheduling, question development, interviewing, app development, broadcast programming, social media, promotion, marketing, script writing, voice over, media relations, and remote and studio video and audio recording and editing will be included. In cooperation with ETV Radio, the SC NPR affiliate.
Prerequisite:
At least one of the following:
THTR 176 Intro to Theatre, Or MUSC 131 Music Appreciation, Or ARTH 101 OR 102 OR 103 Art History,  Or ARTM 325 Understanding Creativity
12 seats

 

Arts and the Media at Spoleto

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Last interview in the can in Simons 101

June 6, 2012 · No Comments · Spoleto Today

Simons room 101 was converted into a radio studio by Arts Management students over the summer, and the Spoleto Today team just finished our last interview of the year with Zoe Scofield of zoe|juniper’s A Crack in Everything! Zoe was wonderfully articulate- look out for her insights about the world of dance in tomorrow’s Spoleto Today show.

All of the interviews we've completed and aired

We’ve been keeping track of all the interviews we’ve done and had to do with a system of notecards attached to magnets on a whiteboard. Finished interviews that have already aired go into a pile on the left side of the board.

Finished interviews that need to be put together into shows go in the middle of the board; the magnets allow us to move them around to work out the best order for all of the content we have available to share each day. Interviews are in green; musical interludes are in purple. See anything interesting?

The interviews we recorded that still need to be assembled into shows

 

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Arts Management professor Jeanette Guinn discusses the life and works of Mike Daisey

June 4, 2012 · No Comments · Spoleto Today

CofC Arts Management professor Jeanette Guinn is the co-host of ETV Radio’s Spoleto Today, produced with the help of Arts Management students in Simons room 101. This week, she had an interesting conversation with monologuist Mike Daisey regarding his work and some of the highlights and scandals of his career as an orator.

The full interview is available as a podcast here.

In the interview, Jeanette and Mike discussed one of the most talked-about events of his career: the incident where 87 members of a Christian group (apparently Paris Hilton fans) walked out en masse in protest against the content of his show, and one disgruntled audience member actually took to the stage to douse his hand-written notes in water.

Mike Daisey wrote a blog post concerning the experience here.

“I sat behind the table, looking up in his face with shock. My job onstage is to be as open as possible, to weave the show without a script as it comes, and this leaves me very emotionally available–and vulnerable, if an audience chooses to abuse that trust. I doubt I will ever forget the look in his face as he defaced the only original of the handwritten show outline–it was a look of hatred, and disgust, and utter and consuming pride.”

The incident raised an interesting dialogue regarding the arts and moral censorship. While the protestors were well within their constitutional rights to make a statement by leaving, as Daisey says, “Find out what show you’re going to before you see it”! From an arts management standpoint, the incident highlighted the necessity of highlighting controversial content in publicity and press regarding an event to allow audience members to make their decision regarding watching the show with the best possible information available.

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